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  • February 2019 (Revised September 2019)
  • Case

Amazon in Fashion

By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth
According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had... View Details
Keywords: Amazon; Amazon.com; Fashion; Fashion Accessories; Retail; Retailing Industry; Retailing; ASOS; Inditex; Multi-channel Retailers; Online Retail; Online Retailing; Positioning; Private Label; Delivery; Spending; Internet and the Web; Competitive Strategy; Fashion Industry; Retail Industry; Apparel and Accessories Industry
Related
  • October 2014 (Revised June 2016)
  • Case

MasterCard: Driving Financial Inclusion

By: Sunil Gupta, Rajiv Lal and Natalie Kindred
MasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included... View Details
Keywords: Marketing; Financial Services; Financial And Social Return; Financial Inclusion; Strategic Management; South Africa; Nigeria; Ajay Banga; Marketing Strategy; Social Marketing; Financial Services Industry; Banking Industry; South Africa; Nigeria
Related
  • August 2019
  • Case

Walmart's Omnichannel Strategy: Revolution or Miscalculation?

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar... View Details
Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States
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  • February 2005
  • Article

European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990

By: Geoffrey Jones and Peter Miskell
This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a... View Details
Keywords: Horizontal Integration; Organizations; Policy; Expansion; Market Transactions; Geographic Location; Restructuring; Competition; Brands and Branding; Production; Capital Structure; Value; Consumer Products Industry; European Union; United States
Related
  • 29 Nov 2005
  • News

It's the Purpose Brand, Stupid

  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

influence the stories consumers create or their relationship with a brand or company, they need to know what deep metaphors are operating. These metaphor insights then allow managers to leverage them in advertising, packaging, product... View Details
Keywords: by Martha Lagace; Consumer Products
  • January 2014 (Revised February 2014)
  • Teaching Note

Rana Plaza: Workplace Safety In Bangladesh (A) and (B)

By: John A. Quelch and Margaret L. Rodriguez
On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details
Keywords: Safety; Multinational Firms and Management; Labor Unions; Business and Stakeholder Relations; Working Conditions; Corporate Accountability; Crisis Management; Manufacturing Industry; Apparel and Accessories Industry; Bangladesh
Related

    Adi Godrej

    Keywords: Diversified
    • Video

    Vimal Shah

    Vimal Shah, Co-Founder and Chairman of Bidco Africa, discusses the group’s strategic approach to marketing soap products in Kenya, targeting the bottom of the pyramid market with multiple brands at different price points to compete with large multinationals such as... View Details
    • 02 Aug 2022
    • Blog Post

    From HBS to Cutting-Edge Tech

    internationally-recognized brand was a deciding factor too. HBS was the only one that fit the bill. A lot of schools prepare you for your first post-MBA job, but the HBS case method goes further. HBS classroom discussions simulate the... View Details
    • 05 Feb 2014
    • Research & Ideas

    Can Putin Score Olympic Gold?

    merchandise sales, with sales so far topping only $30 million, compared to Vancouver's $51 million. Such lackluster performance spells trouble not only for the Games themselves, but also for all of the brands that hope to ride its bobsled... View Details
    Keywords: by Michael Blanding; Sports; Advertising
    • October 2004 (Revised July 2013)
    • Case

    Making China Beautiful: Shiseido and the China Market

    By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
    Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details
    Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan
    Related
    • 16 Feb 2021
    • Blog Post

    The Rise of The Sixes: Interview with CEO and Founder Franci Girard

    and build a brand she loves is a strong support system. “It’s important to have people in your life who have walked this path and people who know you really well. I’m blessed to have a network of... View Details
    • 18 Jun 2014
    • Research & Ideas

    Leading Innovation is the Art of Creating ‘Collective Genius’

    (GFS), designed for Google web searches. One team, called Big Table, argued for adding systems on top of GFS; the other team, called Build from Scratch, wanted to replace GFS entirely. Coughran decided to give the two teams space to... View Details
    Keywords: by Kim Girard
    • February 2022 (Revised September 2022)
    • Case

    InstaDeep: AI Innovation Born in Africa (A)

    By: Shikhar Ghosh and Esel Çekin
    Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
    Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
    Related
    • March 1999 (Revised July 1999)
    • Case

    Crunch

    By: Paul W. Marshall and Jeremy Dann
    Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth. View Details
    Keywords: Buildings and Facilities; Organizational Change and Adaptation; Expansion; Business Growth and Maturation; Business Startups; Brands and Branding; Service Industry; Health Industry
    Related
    • October 2019 (Revised February 2020)
    • Case

    Relevent and LaLiga: Bringing Spanish Soccer to America

    By: Anita Elberse and David Moreno Vicente
    “Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by... View Details
    Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent and Talent Management; Globalization; Strategy; Sports Industry
    Related
    • 16 Feb 2021
    • Blog Post

    The Rise of The Sixes: Interview with CEO and Founder Franci Girard

    and build a brand she loves is a strong support system. “It’s important to have people in your life who have walked this path and people who know you really well. I’m blessed to have a network of... View Details
    Keywords: Entrepreneurship; Consumer Products / Retail
    • Video

    Dr. R.S. Sodhi

    Dr. R.S. Sodhi, former Managing Director of GCMMF (Amul), discusses the organization's strategies to build a unique reputation with both farmers and consumers. View Details

      Patrick Chalhoub

      Keywords: Luxury, retail