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- All HBS Web (554)
- Faculty Publications (67)
- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
show COVID-19’s impact on women’s employment,” March 8, 2021, McKinsey, mckinsey.com. Summing up last month's column CEO activism triggered a debate among those responding to last month’s column, with about equal support against and in... View Details
Keywords: by James Heskett
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search. "Smaller businesses have less of an established View Details
- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page from his playbook and decided to... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
digital technologies and innovations introduced by direct-to-consumer (DTC) companies, their associated marketing risks and challenges, and how to reshape your marketing practices to compete with emerging brands. Highlights Nicholas Ling, Pattern View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
of MasterCard and American Express. Likewise Coca-Cola is in, as always, but Pepsi's out. That's one big reason why Pepsi has had trouble gaining brand traction in international markets. What about all the other companies that can't land... View Details
Keywords: Garry Emmons
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Edited by Julia Hanna and Jen McFarland Flint; illustrations by Rose Wong Can you name a handful of measurable initiatives that your organization is actively pursuing to address racial inequities? If not, chances are good that... View Details
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
interesting to see what they come up with. Kost: Are companies actively evaluating the working conditions of their suppliers? Toffel: In some industries, it has become really quite common. In the US, it dates back to scandals, really. So,... View Details
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
informed about the programs and services that await them as active members of the alumni community. Under the auspices of this committee, several board members attended a reception hosted by the Alumni Association during graduation week,... View Details
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
brands (like Tim Tams), so I was looking for an opportunity to work on strategic brand initiatives with a firm that has similarly beloved products. Also, my wife and I enjoy outdoor View Details
Keywords: Julia Hanna
- 09 Jun 2015
- News
Building change from the ground up
Karim Khoja (AMP 156, 1999) is CEO of Roshan, Afghanistan’s leading telecom provider, with nearly 6 million active subscribers. Before the company began operations in 2003, phone calls were a luxury that few citizens could afford; the... View Details
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
are, and often to differentiate among different groups—examining, for example, which are more reasonable, which might want to work with the firm, and so on. Then, it's useful to plot out lines of complete disagreement and possible compromise. Q: You cite transaction... View Details
Keywords: by Cynthia Churchwell
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a personal brand. A... View Details
- 16 Feb 2022
- News
Holding Business to Account
returns but who also use the unique access and voice we have as investors to engage management and redirect corporate efforts toward long-term sustainability.” The firm has been active in encouraging companies to be leaders on issues from... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
products and activities that help them escape the daily pressures of families and careers, in order to become rebels for a day. But in a working paper titled “Man–of–Action Heroes: How the American Ideology of Manhood Structures Men’s... View Details
- 30 May 2016
- Blog Post
Meet the HBS Sound Society
on campus. What activities do you organize? Our activities are mostly social in nature (I like to think of it as a social club for the entire school), but we have also tried to create a bridge to the music... View Details