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  • 19 Sep 2011
  • Research & Ideas

Doomsday Coming for Catastrophic Risk Insurers?

the fault lies less with the buyer that's unwilling to purchase catastrophic reinsurance and more with reasons that make reinsurance so expensive in the first place. "The beauty of property-casualty insurance is we actually know... View Details
Keywords: by Maggie Starvish; Financial Services
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

minimized." Mercadona always takes store operations into account when making supply-chain decisions, Ton continues, and pays particular attention to the design and management of store processes. It also treats labor as an asset to be maximized. "It's a View Details
Keywords: by Julia Hanna; Retail; Food & Beverage
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

Within each city, more Airbnb rooms cropped up during popular travel periods, such as Christmas and the summer. Sports games, festivals, and other events also led to a spike in listings. In Cambridge, Mass., the biggest listing period came during college graduation... View Details
Keywords: by Dina Gerdeman; Travel
  • June 2022
  • Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Europe
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  • February 1985 (Revised July 1993)
  • Case

Puritan Drug Co.

David Thomas takes his first sales management assignment and is faced with a sales rep revolt because of a possible territory reorganization. In addition, his sales division is performing well below the national average. Rewritten version of a case by R.Z. Sorenson. View Details
Keywords: Salesforce Management; Conflict and Resolution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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  • 10 Nov 2011
  • HBS Case

HBS Cases: Making Lincoln Center Cool Again

infoscape "will cause [people] to stop in their tracks and really take a look. We are endeavoring to create a feeling, engender a mood, provide a sense of the drama and the beauty of what goes on in our halls. We want to attract... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 17 Mar 2008
  • Research & Ideas

The Lessons of Business History: A Handbook

knowledge of historical context. Q: What are you working on now? A: I'm completing a book for Oxford University Press on the globalization of the beauty industry from the 19th century. I'm trying to practice what I preach about the need... View Details
Keywords: by Sean Silverthorne
  • 25 Jun 2014
  • Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

supposed to go to Qingdao, China, to help with a chain of beauty salons. Conversations were difficult given language barriers, leading to difficulties understanding the scope of the business until students were just about to leave.... View Details
Keywords: by Michael Blanding; Education
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

pharmacy: a pharmaceutical company selling prescription drugs, and a consumer products company selling personal care products such as shampoo and beauty aids. A consumer filling a medical prescription or purchasing face cream would... View Details
Keywords: by Robert Simons
  • 03 May 2004
  • Research & Ideas

Business History around the World

consequences. The project I am currently working on examines the globalization of the world personal care or beauty industry over the last fifty years. It is concerned with explaining how an industry fragmented on national lines has come... View Details
Keywords: by Cynthia Churchwell
  • 07 Nov 2011
  • Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

around the Cape of Good Hope with hopes of economic gain in the early modern period, and less than 1 million made it back. This is not because they all married beautiful Fijians and settled down, but because they died prematurely. This... View Details
Keywords: by Sean Silverthorne
  • 11 Sep 2012
  • First Look

First Look: September 11

economies across and within activities vary by activity and type of organic expansion; and (4) across-activity internal economies are asymmetric. Download the paper: http://www.hbs.edu/research/pdf/13-025.pdf Entrepreneurship in the Natural Food and View Details
Keywords: Sean Silverthorne
  • November 2010
  • Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck... View Details
Keywords: by Garry Emmons; Service
  • 06 Aug 2007
  • Research & Ideas

High Hills, Deep Poverty: Explaining Civil War in Nepal

first stabilized." Iyer explained more in an interview. Martha Lagace: What sparked your interest in Nepal? Lakshmi Iyer: I was in Nepal before the conflict started. It is a beautiful country and it's a real pity they have descended... View Details
Keywords: by Martha Lagace
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

for “ruffling some feathers” in the process. Recruited to a Fortune 500 grocery and pharmacy retailer after climbing to Associate Principal in McKinsey & Company’s retail practice, she successfully grew their high-margin yet highly competitive View Details
Keywords: Sean Silverthorne
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

case: https://cb.hbsp.harvard.edu/cbmp/product/515095-PDF-ENG Harvard Business School Case 515-097 Philips Healthcare Latin America On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of... View Details
Keywords: Carmen Nobel
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

pick something they like to do, work hard, and not worry about the rest—success will come.—Todd Krasnow Rhyne's idea for meeting the "weekly beauty needs"—manicures, facials, massages—of time-pressed women made the semifinal... View Details
Keywords: by John S. Rosenberg

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