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Show Results For
- All HBS Web
(1,042)
- People (2)
- News (381)
- Research (346)
- Multimedia (14)
- Faculty Publications (225)
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- 02 Apr 2010
- What Do You Think?
Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?
they most want to. This is a beautiful dream, but I believe it sets people up to be unhappy." Several antidotes to general job dissatisfaction were offered. C. J. Cullinane suggested "spending a bit more time" providing... View Details
Keywords: by Jim Heskett
- March 2021 (Revised January 2022)
- Case
Revlon: Surviving Covid-19
By: Kristin Mugford and Sarah Gulick
In October 2020, Revlon faced a crossroads. While it had been struggling with high levels of debt before COVID-19, the pandemic had caused it to go further into debt. Unlike other financial crises, many consumers had stopped buying skincare or cosmetics, and sales of... View Details
Keywords: COVID-19 Pandemic; Leveraged Buyouts; Insolvency and Bankruptcy; Financial Liquidity; Bonds; Corporate Finance; Borrowing and Debt; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States
Mugford, Kristin, and Sarah Gulick. "Revlon: Surviving Covid-19." Harvard Business School Case 221-084, March 2021. (Revised January 2022.)
- April 2008
- Teaching Note
Dove: Evolution of a Brand (TN)
By: John A. Deighton
Teaching Note for [508-047]. View Details
- October 1974 (Revised June 1981)
- Case
Clairol, Inc.: Appliance Division
Shapiro, Benson P. "Clairol, Inc.: Appliance Division." Harvard Business School Case 575-043, October 1974. (Revised June 1981.)
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (B)
Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Fruhan, William E., Jr. "American Distilling Co. (B)." Harvard Business School Case 281-009, July 1981. (Revised December 1984.)
- 04 Jan 2012
- First Look
First Look: January 4
nonfinancial information that has not yet been provided. Globalization and Beauty: A Historical and Firm Perspective Author:G. Jones Publication:EurAmerica 41, no. 4 (December 2011) Abstract This paper uses the beauty industry to explore... View Details
Keywords: Carmen Nobel
- 17 Mar 2008
- Research & Ideas
The Lessons of Business History: A Handbook
knowledge of historical context. Q: What are you working on now? A: I'm completing a book for Oxford University Press on the globalization of the beauty industry from the 19th century. I'm trying to practice what I preach about the need... View Details
Keywords: by Sean Silverthorne
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck... View Details
- 11 Sep 2012
- First Look
First Look: September 11
economies across and within activities vary by activity and type of organic expansion; and (4) across-activity internal economies are asymmetric. Download the paper: http://www.hbs.edu/research/pdf/13-025.pdf Entrepreneurship in the Natural Food and View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
about self-image. Two months ago, Unilever's Dove brand uploaded "Dove Real Beauty Sketches," a web-exclusive mini-documentary in which a forensic artist sketches each of several women twice, first based solely on their descriptions of... View Details
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
including Hope in a Jar: The Making of America's Beauty Culture (1998). A'lelia Bundles, director of talent development for ABC News, and author of On Her Own Ground: The Life and Times of Madame C. J. Walker (2001) served as the... View Details
Keywords: by Laura Linard
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
pick something they like to do, work hard, and not worry about the rest—success will come.—Todd Krasnow Rhyne's idea for meeting the "weekly beauty needs"—manicures, facials, massages—of time-pressed women made the semifinal... View Details
Keywords: by John S. Rosenberg
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
another star in that constellation. William Kirby (General Management) Steve Jobs's legacy is everywhere, not the least in Chinese cities where the Apple stores are crowded from dawn to dusk, and where there are not only knock-off phones on the street but also View Details
- 13 May 2014
- First Look
First Look: May 13
modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their articulation of clean, classic lines, her designs... View Details
Keywords: Sean Silverthorne
- 22 Jan 2013
- First Look
First Look: Jan. 22
had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning international school from pre-kindergarten through twelfth... View Details
Keywords: Sean Silverthorne
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 30 Jul 2008
- Op-Ed
Why the U.S. Should Encourage FDI
States outperformed the rest of the world in the majority of years. As such, there is something particularly bad about the return experience of foreign investors taking a controlling position in American companies. In short, America is a View Details
Keywords: by Mihir A. Desai
- Research Summary
Overview
Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
Enterprises, Inc., named his mother—the owner of a beauty parlor—as one of his earliest entrepreneurial influences. By tidying the shop and running errands for her, McMillan absorbed a simple lesson that continues to serve him well as a... View Details
Keywords: by Julia Hanna