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April 2008
Case

A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products

By: Larry E. Greiner and Elizabeth Collins

Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360° performance review process. Sander works in the Toiletries Division... View Details

Keywords: Management Style; Conflict Management; Behavior; Management Practices and Processes; Talent and Talent Management; Mergers and Acquisitions; Problems and Challenges; Consumer Products Industry; United States; Europe

May 2016 (Revised March 2020)
Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella

Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details

Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston

September 2009 (Revised May 2011)
Supplement

Acumen Fund: Measurement in Impact Investing (B)

By: Alnoor Ebrahim and V. Kasturi Rangan

As Acumen Fund, a global venture philanthropy firm, moves forward with an investment portfolio exceeding $22 million, it runs into two critical measurement problems. First, how should it track the performance of each investment when its interest is not just the bottom... View Details

Keywords: Venture Capital; Investment Portfolio; Philanthropy and Charitable Giving; Standards; Corporate Social Responsibility and Impact; Performance Evaluation; Social Enterprise; Competition; Financial Services Industry; Kenya

March 2015 (Revised September 2016)
Case

Terrapin Laboratory

By: Richard G. Hamermesh and Joseph B. Fuller

Describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity... View Details

Keywords: Business Growth; Entrepreneurial Management; Entrepreneurship; Growth Strategy; Market Entry; Venture Capital; Growth Management; Expansion; Financing and Loans; Health Care and Treatment; Health Testing and Trials; Business Startups; Pharmaceutical Industry; Health Industry

11 Feb 2013
News

Ten Questions: Cynthia Montgomery

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

July 2021
Case

Y Combinator

By: John R. Wells

Y Combinator (YC) was a business startup accelerator based in Mountain View, California. Originally founded in Cambridge, Massachusetts, in 2005, by 2021, YC listed 2,830 companies amongst its alumni. More than 80% of these companies were still active, had been... View Details

Keywords: Venture Capital; Growth and Development; Business Startups; Decisions; Strategy

February 2022 (Revised October 2022)
Case

Ample Hills Creamery

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn

Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail... View Details

Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Insolvency and Bankruptcy; Food and Beverage Industry

2024
Working Paper

Fecal Microbiota Transplants —Too Simple to be Safe? Case Histories of Transformational Advances

By: Amar Bhide and Srikant M. Datar

By 2013, after many decades of very slow development and adoption, Fecal Microbiota Transplantation procedures were attracting widespread attention. This case history chronicles the: 1) pioneering fecal transplants performed in the 20th century; 2) development of the... View Details

Keywords: Health Care and Treatment; Innovation and Invention; Governing Rules, Regulations, and Reforms

18 Jun 2011
News

Big Blue at 100: Still the standard for American companies

19 Feb 2019
News

Global Migration and Offshore Outsourcing

17 Aug 2016
Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting

2016
White Paper

LNG and Renewable Power: Risk and Opportunity in a Changing World

By: Jurgen Weiss, Steven Levine, Yingxia Yang and Anul Thapa

The paper explores potential long-term revenue risks to LNG exports to the extent LNG competes with alternative energy sources (such as renewables) in LNG destination markets. Given the longevity of LNG infrastructure investments, the evolution of the attractiveness of... View Details

Keywords: LNG; Renewable Energy; Revenue; Risk and Uncertainty; Opportunities

2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

28 Sep 2017
News

Why Venture Capitalists Aren’t Funding The Businesses We Need

March 2019 (Revised July 2020)
Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details

Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States

July 2023 (Revised February 2024)
Case

Clair

By: Lauren Cohen, Grace Headinger and Marcos Quirno

Clair was founded with a simple mission: to expedite America’s workers access to their hard-earned wages. In the headwinds of the COVID-19 pandemic, the startup had successfully raised a seed round of $4.5 million, and within two years the earned wage access (EWA)... View Details

Keywords: Fintech; Ewa; Lending; Technology; Business Startups; Growth and Development Strategy; Social Enterprise; Business Strategy; Business Model; Mission and Purpose; Venture Capital; Profit; Financial Services Industry; United States

June 2015 (Revised February 2016)
Case

Team Rubicon: Bridging the Gap from Startup to National Organization

By: Leonard A. Schlesinger and Dan Nidess

Team Rubicon, a military veteran volunteer disaster relief organization, has experienced significant success in attracting attention and support in its first four years of operation. The challenges of managing the volunteer base, the cost of responding to disasters,... View Details

Keywords: Growth Strategy And Execution; Disaster Relief; NGO; Organizational Change and Adaptation; Growth and Development Strategy; Growth Management; Non-Governmental Organizations

June 2019 (Revised July 2019)
Case

Building a Meritocracy at Alghanim Industries

By: Paul M. Healy, Susanna Gallani and Esel Çekin

Building on his father’s legacy, Omar Alghanim (MBA 2002) had been working on strengthening a performance-driven culture based on meritocracy in the family business, Alghanim Industries. The task had been particularly challenging because of traditional Middle East... View Details

Keywords: Meritocracy; Social Norms; Family Business; Organizational Culture; Performance; Diversity; Organizational Change and Adaptation; Middle East; Kuwait

November 2004 (Revised May 2010)
Case

RightNow Technologies

By: William A. Sahlman and Dan Heath

The founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt... View Details

Keywords: Business Exit or Shutdown; Applications and Software; Going Public; Management Teams; Finance; Strategy; Value Creation; Entrepreneurship; Business Startups; Acquisition; Computer Industry

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