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  • March 1996 (Revised April 2001)
  • Case

HMS Thetis and Apollo XIII

Explores the management of technical disasters in which time plays a central role. Uses the experience of HMS Thetis and Apollo 13 to look at both successful and unsuccessful approaches. View Details
Keywords: Technology; Crisis Management; Transportation Industry; Transportation Industry
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  • May 1996
  • Case

Honeywell Defense Avionics

By: D. Quinn Mills and Paul Clark
Keywords: Information Technology; National Security; Aerospace Industry; Aerospace Industry; Aerospace Industry
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  • 17 Jan 2012
  • First Look

First Look: January 17

modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036. Purchase... View Details
Keywords: Sean Silverthorne
  • March 2022 (Revised March 2023)
  • Case

Commercial Space Stations, Chickens and Eggs, and Demand for Activity in Low-Earth Orbit

By: Matthew C. Weinzierl and Brendan L. Rosseau
With the International Space Station set to retire in January 2031, NASA has made clear its desire to transition to commercially-led space stations in low-earth orbit (LEO). But the history of commercial station attempts has been fraught, characterized by a lack of... View Details
Keywords: Entrepreneurship; Opportunities; Business Model; Travel Industry; Travel Industry; Travel Industry
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  • 06 Dec 2021
  • News

New Wave

growing pains. RITE is the first commercially licensed tidal power project in the United States, and reaching that milestone was an odyssey: Smith reckons that the technical challenges, funding crunches, and regulatory hurdles involved in establishing a new View Details
Keywords: Alexander Gelfand; photographed by Chris Sorensen
  • May 2019
  • Case

Elon Musk's Big Bets Update, 2019

By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry
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  • September 2014
  • Article

The Interrelationships Between Brand and Channel Choice

By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry
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  • 18 Feb 2021
  • Blog Post

SIPs in 2021

next-gen aerospace and defense projects. “Bootcamp truly supercharged our startup's development,” said the Hue Beauty team. “We went from an idea to a prototype with real paying customers in a matter of weeks. The final pitch presentation... View Details
  • July 15, 2022
  • Article

Does Elon Musk Have a Strategy?

By: Andy Wu and Goran Calic
Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he... View Details
Keywords: Technology; Strategy; Vision; Resources; Organization; Platform; Closed Systems; Leadership; Complexity; Organizational Design; Vertical Integration; Problems and Challenges; Success; Auto Industry; Auto Industry; Auto Industry; Auto Industry
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  • August 2023
  • Case

Salma Qarnain: Spaceships to Broadway

By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; New York (city, NY); Boston; California
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  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United Technologies all come to mind. All have done a very good job... View Details
Keywords: by Martha Lagace
  • 30 Jul 2013
  • First Look

First Look: July 30

Firm in a Nascent Industry By: Zuzul, Tiona, and Amy C. Edmondson Abstract—This paper explores how entrepreneurs' efforts to legitimate a firm and a nascent industry affect the internal development of the... View Details
Keywords: Anna Secino
  • Web

Print View - Course Catalog

Opportunities in the Restaurant Industry General Management Michael S. Kaufman , Andy Pforzheimer Spring 2025 Q3Q4 3.0 Changing the World: Life Choices of Influential Leaders Accounting & Management, General Management, Organizational... View Details