Publications

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February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

05 Nov 2009
Working Paper Summaries

Medium Term Business Cycles in Developing Countries

Keywords: by Diego Comin, Norman Loayza, Farooq Pasha & Luis Serven

December 1999 (Revised April 2002)
Case

International Business Machines Corporation (A)

By: David F. Hawkins

Perform financial ratio analysis to identify changes in IBM's business mix and profitability. Teaching purpose: Ratio analysis. View Details

Keywords: Information Infrastructure; Capital Structure; Performance Efficiency; Business Earnings; Business Model; Private Sector; Commercialization; Computer Industry; Accounting Industry

September 2023
Teaching Note

Apple’s iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim

Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and... View Details

Keywords: Iphone; Smartphone; Technology; Business Model Innovation; Carbon Emissions; Recycling; Business Model; Product Design; Climate Change; Environmental Sustainability; Green Technology; Technology Industry

20 Jan 2009
Research & Ideas

Risky Business with Structured Finance

percent of its revenues came from rating structured finance products, versus the 32 percent of revenues generated from its traditional business of rating corporate bonds. A simulation is "still a model... View Details

Keywords: by Julia Hanna; Banking; Financial Services

June 2013 (Revised January 2014)
Case

S&P Indices and the Indexing Business in 2012

By: Luis Viceira and Alison Berkley Wagonfeld

In June 2012, Standard & Poor's Indices is finalizing a deal with the CME Group, the largest global exchange for futures and options and majority owner of Dow Jones Indexes, to combine their respective indices business into a new joint venture called S&P Dow Jones... View Details

Keywords: Indexing; Business Model; Joint Ventures; Financial Markets; Standards; Financial Services Industry

February 2025
Case

Doing Business in Casablanca, Morocco

By: Karen G. Mills, Ahmed Dahawy and Choetsow Tenzin

This case examines the challenges and opportunities of doing business in Morocco. The case explores the various historical, cultural, and social factors that impact the business environment. It also highlights Morocco’s unique economy where cash remains a dominant... View Details

Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco

April 2019
Case

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno, Donald Ngwe and George Gonzalez

In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details

2015
Chapter

The Fourth Wave: Business Management and Business Education in the Age of the Anthropocene

By: Andrew J. Hoffman and John Ehrenfeld

Sustainability has become mainstream in both management practice and management research. Firms incorporate sustainability strategies into their core mission. University administrators promote sustainability as central to their curricula. Scholars pursue sustainability... View Details

Keywords: Environmental Sustainability; Social Issues; Natural Environment; Leading Change; Management Systems

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2020
Book

Experimentation Works: The Surprising Power of Business Experiments

By: Stefan Thomke

Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details

Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research

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April 2024
Article

An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity

By: Anne-Claire Pache, Julie Battilana and Channing Spencer

Hybrid organizations must sustainably attend to multiple goals embedded in different institutional spheres. Past research has highlighted the value for hybrids in recruiting board members representing different logics to avoid attentional drifts; yet, diverse boards... View Details

Keywords: Governing and Advisory Boards; Business or Company Management; Organizational Structure

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06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

Sean Silverthorne: "How to Write a Great Business Plan" has been one of the most downloaded articles on Harvard Business Publishing since you wrote it in 1997. Why do you think you hit a nerve?... View Details

Keywords: by Sean Silverthorne

27 Aug 2008
Research & Ideas

Creating Leaders for Science-Based Businesses

some of the unusual, fresh thinking—such as IBM's radical collaboration model in semiconductor R&D—that business leaders are using to approach the challenges associated with science-based businesses. We... View Details

Keywords: by Garry Emmons; Biotechnology; Health

2016
Working Paper

Diversified Business Groups in the West: History and Theory

By: Asli M. Colpan and Takashi Hikino

This working paper examines the historical origins, evolutionary paths, and long-term resilience of diversified business groups in contemporary developed economies of Western Europe, North America, and Oceania. It aims to come up with a new theoretical understanding of... View Details

Keywords: History; Diversification; Business Divisions; Theory; Oceania; North America; Europe

SSRN

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04 Apr 2007
Research & Ideas

The Business of Global Poverty

is increasingly being called on to be part of the solution. How business can do this most effectively is the focus of the GPP's research and scholarly activity. Multinationals Leading The Way While GPP faculty note that it is too early to... View Details

Keywords: by Garry Emmons

05 Feb 2007
Research & Ideas

Business and the Global Poor

are very different consumers from the more affluent. What kind of business models are needed? A: There are three major challenges. First, there is the issue of cultural distance between corporate decision... View Details

Keywords: by Sean Silverthorne

April 2023 (Revised September 2023)
Case

Apple's iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim

When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and... View Details

Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Information Technology Industry

03 May 2004
Research & Ideas

Business History around the World

driving the wealth of nations. It also demonstrates that there has never been a single model for successful or unsuccessful capitalism. To give only one example, business and economic historians have often... View Details

Keywords: by Cynthia Churchwell

January 1983 (Revised September 1983)
Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details

Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology