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      • May 1992 (Revised May 1993)
      • Supplement

      Jan Carlzon: CEO at SAS (B)

      By: Christopher A. Bartlett
      Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details
      Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry
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      Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (B)." Harvard Business School Supplement 392-150, May 1992. (Revised May 1993.)
      • May 1992 (Revised September 2019)
      • Case

      Richardson Sheffield

      By: Christopher A. Bartlett and Ashish Nanda
      The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to raise sales and earnings at more than 25% annually, even as the local industry was in steep... View Details
      Keywords: Human Resource Management; Human Resource Practices; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
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      Bartlett, Christopher A., and Ashish Nanda. "Richardson Sheffield." Harvard Business School Case 392-089, May 1992. (Revised September 2019.)
      • April 1992 (Revised July 1993)
      • Case

      Conoco's: "Green" Oil Strategy (A)

      By: Malcolm S. Salter and Joseph L. Badaracco Jr.
      Conoco faces challenges in formulating a proactive environmental strategy for its proposed oil development in Ecuador's pristine tropical rain forest region. The case outlines the innovative process in which Conoco collaborated with a wide range of often conflicting... View Details
      Keywords: Decision Choices and Conditions; Ethics; Collaborative Innovation and Invention; Corporate Social Responsibility and Impact; Outcome or Result; Problems and Challenges; Business and Stakeholder Relations; Conflict Management; Ecuador
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      Salter, Malcolm S., and Joseph L. Badaracco Jr. Conoco's: "Green" Oil Strategy (A). Harvard Business School Case 392-133, April 1992. (Revised July 1993.)
      • March 1992 (Revised June 1993)
      • Case

      Lada do Brasil

      By: James E. Austin and Helen Shapiro
      In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex... View Details
      Keywords: Business Startups; Transformation; Economics; Corporate Entrepreneurship; Capital; Policy; Competition; Auto Industry; Brazil
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      Austin, James E., and Helen Shapiro. "Lada do Brasil." Harvard Business School Case 392-122, March 1992. (Revised June 1993.)
      • March 1992 (Revised March 1995)
      • Supplement

      Joline Godfrey and the Polaroid Corp. (B)

      By: Linda A. Hill
      Supplements Joline Godfrey and the Polaroid Corp. (A). View Details
      Keywords: Corporate Entrepreneurship; Rank and Position; Leading Change; Problems and Challenges; Change; Electronics Industry; Consumer Products Industry
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      Hill, Linda A. "Joline Godfrey and the Polaroid Corp. (B)." Harvard Business School Supplement 492-038, March 1992. (Revised March 1995.)
      • March 1992 (Revised April 2000)
      • Case

      Joline Godfrey and the Polaroid Corporation (A)

      By: Linda A. Hill and Nancy A Kamprath
      Describes how Joline Godfrey, an intrapreneur at the Polaroid Corp., introduced and developed a project that could help Polaroid move to a more service- as opposed to product-oriented focus. Also depicts the mentor-protege relationship between Godfrey and Gerald... View Details
      Keywords: Corporate Entrepreneurship; Rank and Position; Leading Change; Problems and Challenges; Change; Electronics Industry; Consumer Products Industry
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      Hill, Linda A., and Nancy A Kamprath. "Joline Godfrey and the Polaroid Corporation (A)." Harvard Business School Case 492-037, March 1992. (Revised April 2000.)
      • March 1992
      • Case

      Amgen, Inc.: Planning the Unplannable

      By: Nitin Nohria
      By the early 1990s, Amgen--a pharmaceutical company started little over a decade ago as Applied Molecular Genetics--was within range of becoming a billion-dollar company. With two extremely successful biotechnology drugs on the market, Amgen stood as the largest and... View Details
      Keywords: Growth and Development Strategy; Strategic Planning; Success; Risk and Uncertainty; Pharmaceutical Industry
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      Nohria, Nitin. "Amgen, Inc.: Planning the Unplannable." Harvard Business School Case 492-052, March 1992.
      • February 1992 (Revised March 1995)
      • Case

      Amelia Rogers at Tassani Communications (A)

      By: Linda A. Hill
      Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details
      Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago
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      Hill, Linda A. "Amelia Rogers at Tassani Communications (A)." Harvard Business School Case 492-034, February 1992. (Revised March 1995.)
      • February 1992 (Revised September 2019)
      • Case

      The House of Tata

      By: James E. Austin and Ashish Nanda
      The case traces the evolution of the Tata group, one of the largest and highly respected Indian business houses, from its 19th century founding and early growth in diverse industries, to its response to changes in government regulation in independent India, up to its... View Details
      Keywords: Indian Economy; International Business; Government And Business; Government Regulation; Synergy; Conglomerates; Business Conglomerates; Developing Countries and Economies; Business and Government Relations; Business History; Steel Industry; Electronics Industry; Chemical Industry; Insurance Industry; Air Transportation Industry; India
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      Austin, James E., and Ashish Nanda. "The House of Tata." Harvard Business School Case 792-065, February 1992. (Revised September 2019.)
      • January 1992 (Revised August 1992)
      • Case

      Lexon Corp. (B)

      By: Lynn S. Paine
      Lexon Corp. lawyers must decide how to respond to two lawsuits challenging the company's interception of electronic mail on privacy grounds. They must also formulate a company policy on e-mail. One suit was filed by an employee dismissed from her job after asking that... View Details
      Keywords: Information; Rights; Managerial Roles; Interpersonal Communication; Employee Relationship Management; Ethics; Lawsuits and Litigation; Computer Industry; California
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      Paine, Lynn S. "Lexon Corp. (B)." Harvard Business School Case 392-072, January 1992. (Revised August 1992.)
      • winter 1992
      • Article

      Challenging Conventional Explanations of Cooperation: Negotiation Analysis and the Case of Epistemic Communities

      By: James K. Sebenius
      Keywords: Problems and Challenges; Cooperation; Negotiation; Civil Society or Community
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      Sebenius, James K. "Challenging Conventional Explanations of Cooperation: Negotiation Analysis and the Case of Epistemic Communities." International Organization 46, no. 1 (winter 1992): 323–365. (Reprinted in:
        Knowledge, Power, and International Policy Coordination. Studies in International Relations, 323-366,
        edited by Peter M. Haas. Columbia, SC: University of South Carolina Press, 1997.)
      • December 1991 (Revised October 1998)
      • Case

      Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

      By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West
      Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details
      Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry
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      Pisano, Gary P., Steven C. Wheelwright, and Jonathan West. "Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991." Harvard Business School Case 692-056, December 1991. (Revised October 1998.)
      • November 1991 (Revised June 1997)
      • Case

      Micom Caribe (A)

      By: David M. Upton and Joshua D. Margolis
      Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
      Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
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      Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
      • November 1991
      • Case

      Magic Johnson: Endorsements ""After""...?

      By: Stephen A. Greyser
      On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
      Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry
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      Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
      • October 1991 (Revised January 2000)
      • Case

      Workplace Safety at Alcoa (A)

      By: Kim B. Clark and Joshua D. Margolis
      Examines the challenge facing the managers of a large aluminum manufacturing plant in its drive to improve workplace safety. The CEO of the company has made safety a top priority. The plant has made good progress in reducing the injury rate, but now confronts the need... View Details
      Keywords: Working Conditions; Safety; Problems and Challenges; Change Management; Operations; Resignation and Termination; Factories, Labs, and Plants; Manufacturing Industry; United States
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      Clark, Kim B., and Joshua D. Margolis. "Workplace Safety at Alcoa (A)." Harvard Business School Case 692-042, October 1991. (Revised January 2000.)
      • October 1991 (Revised April 1992)
      • Case

      Honda Today

      By: Marco Iansiti
      Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details
      Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry
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      Iansiti, Marco. "Honda Today." Harvard Business School Case 692-044, October 1991. (Revised April 1992.)
      • October 1991 (Revised September 1998)
      • Case

      Maxwell Appliance Controls

      By: Robert S. Kaplan
      A profitable manufacturing division of a large company is looking for new ways to identify sources of productivity improvements. Led by its senior finance officer, an activity-based cost system is developed to identify activities performed for its highly varied product... View Details
      Keywords: Activity Based Costing and Management; Management Teams; Quality; Performance Improvement; Organizational Culture; Problems and Challenges; Production; Manufacturing Industry
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      Kaplan, Robert S. "Maxwell Appliance Controls." Harvard Business School Case 192-058, October 1991. (Revised September 1998.)
      • September 1991 (Revised January 1992)
      • Case

      Citibank (B): European Organizational Challenges

      By: Michael Y. Yoshino
      Keywords: Organizations; Problems and Challenges; Banking Industry; Europe
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      Yoshino, Michael Y. "Citibank (B): European Organizational Challenges." Harvard Business School Case 392-022, September 1991. (Revised January 1992.)
      • September 1991 (Revised December 1991)
      • Case

      Apple Computer (D): Epilogue

      By: Michael Beer and Michael J. Gibbs
      Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed.... View Details
      Keywords: Strategic Planning; Problems and Challenges; Corporate Strategy; Computer Industry
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      Beer, Michael, and Michael J. Gibbs. "Apple Computer (D): Epilogue." Harvard Business School Case 492-013, September 1991. (Revised December 1991.)
      • September 1991 (Revised January 2017)
      • Teaching Note

      Nordstrom: Dissension in the Ranks? (A) and (B)

      By: Robert Simons
      Teaching Note for Nordstrom: Dissension in the Ranks, Case A (191-002) and Case B (192-027) View Details
      Keywords: Strategy And Execution; Control Systems; Performance Goals; Incentives; Span Of Control; Span Of Accountability; Problems and Challenges; Retail Industry
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      Simons, Robert. "Nordstrom: Dissension in the Ranks? (A) and (B)." Harvard Business School Teaching Note 192-026, September 1991. (Revised January 2017.)
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