Filter Results:
(4,303)
Show Results For
- All HBS Web
(4,303)
- People (8)
- News (818)
- Research (2,923)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,779)
Show Results For
- All HBS Web
(4,303)
- People (8)
- News (818)
- Research (2,923)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,779)
- Web
Building Bridges to Sustainable Infrastructure with Allied Climate Partners - Recruiting
Partners (ACP) as a Summer Associate in New York. ACP, a philanthropy-backed investment firm, dedicates itself to catalyzing climate-related infrastructure projects in emerging markets and developing economies (EMDEs). The firm operates... View Details
- Profile
Jennifer Kelly
In the Philippines, Jennifer Kelly grew up under the inspiring example of her parents, both social workers who served in rural communities. "I wanted to follow in their footsteps," Jennifer says. "But in college, I began to... View Details
- Profile
Micah Macfarlane
Micah Macfarlane tries to make every career decision to make the greatest difference in the most lives. Before HBS, Micah worked in global health – expanding access to quality care and, especially, affordable medicines. "I worked to solve View Details
- Web
The Art of "Posting" - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- 30 Oct 2020
- News
Billion-Dollar Valuations and Exits for Harvard-born Startups
that “(a) part of it is me, but the big part is the team you assemble and where the market has gone. ...And it’s investors that believed in me as a first-time entrepreneur who was a doctor without business or tech experience.” CarePort... View Details
- 2011
- Working Paper
Individual Rationality and Participation in Large Scale, Multi-Hospital Kidney Exchange
By: Itai Ashlagi and Alvin E. Roth
As multi-hospital kidney exchange clearinghouses have grown, the set of players has grown from patients and surgeons to include hospitals. Hospitals have the option of enrolling only their hard-to-match patient-donor pairs, while conducting easily arranged exchanges... View Details
Keywords: Health Care and Treatment; Resource Allocation; Market Participation; Marketplace Matching; Organizations; Networks; Motivation and Incentives; Health Industry
Ashlagi, Itai, and Alvin E. Roth. "Individual Rationality and Participation in Large Scale, Multi-Hospital Kidney Exchange." NBER Working Paper Series, No. 16720, January 2011.
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing... View Details
- 01 Mar 2008
- News
Class of 2007 Fellowship Awarded
KIM: Working to alleviate poverty in India has strengthened his interest in social enterprise. Continuing a four-year tradition among graduating classes, members of the MBA Class of 2007 established a fellowship to support their... View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
volunteerism and "ownership." Those were messages in the very thoughtful responses to this month's column. Dianne Jacobs commented, "This builds on the real social need for people to connect in sync with a purpose."... View Details
Keywords: by Jim Heskett
- June 28, 2011
- Article
Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates
By: Katherine L Milkman, John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
We evaluate the results of a field experiment designed to measure the effect of prompts to form implementation intentions on realized behavioral outcomes. The outcome of interest is influenza vaccination receipt at free on-site clinics offered by a large firm to its... View Details
Keywords: Behavioral Economics; Nudge; Libertarian Paternalism; Public Health; Flu Shot; Behavior; Consumer Behavior; Health Care and Treatment; Cognition and Thinking
Milkman, Katherine L., John Beshears, James J. Choi, David Laibson, and Brigitte C. Madrian. "Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates." Proceedings of the National Academy of Sciences 108, no. 26 (June 28, 2011): 10415–10420.
- November–December 2020
- Article
Lifting the Veil: The Benefits of Cost Transparency
By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1105–1121.
- 2015
- Chapter
Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior
By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Plassmann, Hilke, and Uma R. Karmarkar. "Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior." Chap. 6 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 152–179. New York: Cambridge University Press, 2015.
- November 1992 (Revised June 1993)
- Case
The Advertising Council Teen Alcoholism Campaign: Research and Strategy
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council Teen Alcoholism Campaign: Research and Strategy." Harvard Business School Case 593-060, November 1992. (Revised June 1993.)
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
success, and there can be marketplace failures. I'll discuss labor markets like the market for new economists as well as markets for new lawyers and doctors that have suffered... View Details
Keywords: Dina Gerdeman
- 20 Apr 2016
- News
Steps to Success
the oats for Cheerios,” she remembers. “I had the great fortune to go to headquarters periodically, and decided to move to the marketing division.” She spent most of her time in the company’s Big G Division, working with products such as... View Details
Keywords: Jill Radsken
- 05 Sep 2006
- First Look
First Look: September 5, 2006
called into question by several significant organizational stumbling blocks. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=106073 PublicationsAgency and Institutions: The Enabling Role of Individuals' View Details
Keywords: Sean Silverthorne
- March 2010
- Article
The Desire to Win: The Effects of Competitive Arousal on Motivation and Behavior
By: Deepak Malhotra
The paper theoretically elaborates and empirically investigates the "competitive arousal" model of decision making, which argues that elements of the strategic environment (e.g., head-to-head rivalry and time pressure) can fuel competitive motivations and behavior.... View Details
Keywords: Decision Making; Auctions; Bids and Bidding; Behavior; Motivation and Incentives; Personal Characteristics; Competition
Malhotra, Deepak. "The Desire to Win: The Effects of Competitive Arousal on Motivation and Behavior." Organizational Behavior and Human Decision Processes 111, no. 2 (March 2010): 139–146.
- April 1990
- Supplement
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses
By: Stephen A. Greyser and Norman Klein
Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
- 23 Apr 2024
- Blog Post
Alumni in Climate Networking Series: Chicago
Personally, I got to meet alumni working on electrifying our transportation system, setting up software platforms to help with ESG reporting, advising berry farmers, and an entrepreneur who created a marketing firm focused on key View Details
- Web
AllWorld Network - Institute For Strategy And Competitiveness
Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network AllWorld Network AllWorld Network... View Details