Publications

May 2023 (Revised June 2023)
Supplement

Novartis (B): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Care and Treatment; Business Model; Production; Business Strategy; Pharmaceutical Industry

Program

Private Equity and Venture Capital

campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and... View Details

Keywords: Finance; Finance

Entrepreneurs, Managers, and Leaders

Entrepreneurs, Managers and Leaders examines the role that business leaders play in shaping industries and how evolving industries shape leaders. This co-evolutionary process of leadership and industry development is told through the dynamic story of the... View Details

Program

Preparing to Be a Corporate Director

members who are in small and medium sized firms Learning and Living at HBS When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning View Details

08 Jun 2015
Working Paper Summaries

Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending

Keywords: by David Cutler, Jonathan Skinner, Ariel Dora Stern & David Wennberg; Health

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

27 Aug 2007
Op-Ed

Mattel: Getting a Toy Recall Right

problem themselves rather than clog customer service desks at Mattel's retail outlets, which would strain Mattel's dealer relations and cost the company extra dollars in processing fees. Mattel's recall Web site is a model View Details

Keywords: by John Quelch; Consumer Products

Program

Mergers and Acquisitions

HBS When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth.... View Details

17 Dec 2012
Research & Ideas

Teaming in the Twenty-First Century

back to no small degree to people's reluctance to speak up with concerns about models and products that were likely to fail." It's up to leaders, she says, to foster the climate of psychological safety... View Details

Keywords: by Maggie Starvish

15 Mar 2016
First Look

March 15, 2016

https://cb.hbsp.harvard.edu/cbmp/product/116019-PDF-ENG Harvard Business School Case 515-089 Instacart and the New Wave of Grocery Startups Instacart is testing an Uber-style solution to the challenge of... View Details

27 Sep 2018
HBS Seminar

Cesar Hidalgo, MIT

October 2015
Article

How Smart, Connected Products Are Transforming Companies

By: Michael E. Porter and James E. Heppelmann

The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy

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October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

September 2007 (Revised January 2009)
Case

Reading Rehabilitation Hospital: Implementing Patient-Focused Care (A) (Abridged)

By: Roy D. Shapiro

Reading Rehab Hospital has experimented with a popular concept in health care--patient-focused care--intended to increase quality and reduce costs by organizing care delivery around particular diagnoses or "service lines," rather than around the functions or... View Details

Keywords: Health Care and Treatment; Medical Specialties; Quality; Cost; Management Practices and Processes; Business Strategy; Service Delivery; Health Industry

October 1998
Case

Excite, Inc.--1998

By: Stephen P. Bradley and Kelley Porter

Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new... View Details

Keywords: Competitive Strategy; Business Model; Emerging Markets; Transformation; Market Entry and Exit; Industry Structures; Web Services Industry

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05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

cinema chain in Peru, to reinvent the movie-going experience for Peruvians. Cineplanet wishes to better align their operating model with the needs and behaviors of its customers. Please note: This case study... View Details

Keywords: Sean Silverthorne

June 2013 (Revised January 2014)
Case

S&P Indices and the Indexing Business in 2012

By: Luis Viceira and Alison Berkley Wagonfeld

In June 2012, Standard & Poor's Indices is finalizing a deal with the CME Group, the largest global exchange for futures and options and majority owner of Dow Jones Indexes, to combine their respective indices business into a new joint venture called S&P Dow Jones... View Details

Keywords: Indexing; Business Model; Joint Ventures; Financial Markets; Standards; Financial Services Industry

February 2021
Case

Digital Manufacturing at Amgen

By: Shane Greenstein, Kyle R. Myers and Sarah Mehta

This case discusses efforts made by biotechnology (biotech) company Amgen to introduce digital technologies into its manufacturing processes. Doing so is complicated by the fact that the process for manufacturing biologics—or therapeutics made from living cells—is... View Details