Publications

February 2001 (Revised June 2002)
Case

Customer Value Measurement at Nortel Networks--Optical Networks Division

By: Das Narayandas

Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details

Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry

October 2018 (Revised July 2023)
Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

Article

Online Community as Space for Knowledge Flows

By: Samer Faraj, Georg von Krogh, Eric Monteiro and Karim R. Lakhani

Online communities frequently create significant economic and relational value for community participants and beyond. It is widely accepted that the underlying source of such value is the collective flow of knowledge among community participants. We distinguish the... View Details

Keywords: Knowledge Sharing; Value Creation; Collaborative Innovation and Invention

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November 2005 (Revised August 2006)
Background Note

When Investing and Social Objectives Meet

By: Gregory S. Miller, Vincent Marie Dessain and Anders Sjoman

Introduces students to a group of investors and stakeholders who evaluate firms at least partially on factors other than eventual investment payoff. Focuses on investors who evaluate and attempt to impact firms' ethical, corporate governance, or other "societal"... View Details

Keywords: Consumer Behavior; Investment; Business and Stakeholder Relations; Business and Shareholder Relations

June 2001 (Revised September 2011)
Case

PepsiCo's Bid for Quaker Oats (A)

By: Carliss Y. Baldwin and Leonid P Sudakov

Throughout 1999, PepsiCo closely tracked several potential strategic acquisitions. In the fall of 2000, it appeared that the right moment for an equity-financed acquisition had arrived. At this time, PepsiCo management decided to initiate confidential discussions with... View Details

Keywords: Mergers and Acquisitions; Private Equity; Stock Shares; Negotiation; Strategy; Valuation; Food and Beverage Industry

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

In the decades prior to the advent of radial tires," writes Donald Sull in Business History Review, "Firestone Tire & Rubber was viewed by some observers as the best managed U.S. tire company." But in the face of French... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

23 Sep 2015
HBS Seminar

Ohad Barzilay, Tel Aviv University

05 May 2011
What Do You Think?

How Ethical Can We Be?

further one's career, or desire to protect one's livelihood (or, one might add, one's loved ones)." In an organization, doing what's right starts at the top. Ashraf Khan commented that "Individual managers (tone at the top) play... View Details

Keywords: by Jim Heskett

January 2009 (Revised April 2009)
Case

The Carlyle Group

By: Robert G. Eccles and Carin-Isabel Knoop

This case describes the investment philosophy, organizational structure, management processes and culture of the largest private equity firm in the world measured in terms of assets under management ($89 billion). The Carlyle Group is distinctive in several ways,... View Details

Keywords: Financial Crisis; Assets; Private Equity; Investment; Global Strategy; Innovation and Invention; Knowledge Use and Leverage; Management Practices and Processes; Organizational Structure; Information Technology; Asia; Washington (state, US)

March 2022
Supplement

Winning Business at Russell Reynolds (B)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

30 Nov 2015
HBS Seminar

Soroush Saghafian, Assistant Professor of Public Policy - Harvard Kennedy School, Harvard University

May–June 2023
Article

Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

By: Fabrizio Fantini and Das Narayandas

Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details

Keywords: Analytics and Data Science; Decision Making

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21 Dec 2010
First Look

First Look: December 21

found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much... View Details

Program

Finance for Senior Executives

Exploring the flow of financial resources, capital markets, and systems for financial management and control, this executive finance program positions you to drive new levels of profitability for your... View Details

June 2010
Case

The Shaw Group Inc.: Entrepreneurial Innovation

By: Lynda M. Applegate and Edward Watson

The case describes the founding and evolution of the Shaw Group through acquisition. The case is set at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Innovation and Invention; Leadership; Growth and Development Strategy; Infrastructure; Business Processes; Organizational Design; Information Technology

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November 2006 (Revised November 2007)
Case

EFJ, Inc.

By: Lynda M. Applegate, Ajay Vinze and Mara Vatz

Michael Jalbert plans to transform EFJI, a land mobile radio manufacturer, into a leading radio systems and solutions provider. Taking advantage of new industry standards and the country's increased focus on public safety agencies and homeland security, Jalbert says... View Details

Keywords: Disruptive Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Expansion