Influence - Publications - Faculty & Research

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

Citation

Find at Harvard

Purchase

17 Sep 2014
Sharpening Your Skills

Sharpen Your Negotiation Skills

today's complex financial environment, dealmaking is blending into a merger of negotiations and auctions. The Potential Downside of Win-Win What happens when a wonderful agreement ignores the needs of consumers? WORKING PAPERS Psychological View Details

Keywords: by Sean Silverthorne

July – August 2010
Column

Powerlessness Corrupts

By: Rosabeth M. Kanter

Powerlessness damages organizations--especially in the middle ranks, says HBR columnist Rosabeth Moss Kanter. Hemmed in by rules and treated as unimportant, people get even with management by overcontrolling their own turf. Kanter urges leaders to give employees... View Details

Keywords: Employee Relationship Management; Opportunities; Behavior; Motivation and Incentives; Power and Influence

Citation

Find at Harvard

Purchase

lines and garnered a much wider following with her ready to wear dress and suit designs. Carnegie’s fashions influenced a generation of American women and inspired countless designers. Her signature Carnegie suit and simple “little black... View Details

Keywords: Fabric & Apparel

12 Oct 1999
Research & Ideas

Right from the Start: Common Traps for the New Leader

planning can make a leader susceptible to being diverted by peripheral issues. Being Captured By The Wrong People Those who have exerted influence in the old regime will inevitably jockey for position in the new. It is all too easy for... View Details

Keywords: by Dan Ciampa & Michael D. Watkins

16 Jun 2016
Blog Post

Digging Into Data: Making A Career Change

Tell us about your role at HBS. As the Market Intelligence Manager in Career & Professional Development, I strive to identify, analyze, and understand MBA hiring trends that influence the strategic priorities of our office. Although... View Details

Keywords: Consulting; Manufacturing; Technology

Profile

Laura Sandoval

partners. To add to that, HBS has such far reach and brand recognition. As a first-generation Hispanic woman, the HBS degree gives me the extra credibility I need to make and influence change in this world.” Laura is active in the Latino... View Details

Profile

David Kang

started businesses has made the idea much more approachable to me." Thinking many steps ahead David's TEM (The Entrepreneurial Manager) class, part of the first year's Required Curriculum, has profoundly influenced the way he thinks... View Details

07 Mar 2019
News

Smart Marketing Brings Rapid Growth to Latino Brands

did, one step at a time, is bring together concepts and brands from Mexico and from Latin America, establish them in the marketplace, and work them hard to visually have an influence at a store level. We have been responsible, actually,... View Details

01 Dec 2014
News

3-Minute Briefing: Nagisa Manabe (MBA 1991)

Japanese food again. I study Iyengar yoga and own a yoga studio in Kingston, New Jersey. A few hours on the mat is a calming influence in anyone’s day. I also have two puppies. I find that if you spend 20 minutes playing with your dog... View Details

Keywords: Julia Hanna

01 Jun 2010
News

Merton Receives Prestigious Award

University Professor Robert Merton, a member of the HBS faculty since 1988 and cowinner of the 1997 Nobel Prize in Economics, recently received the Kolmogorov Medal from the University of London. He was honored for his distinguished work in the fields of research View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance

01 Dec 2012
News

From Where We Stand

throughout your career. Early in your career, pick your boss, not your job. Seek those who give open and honest feedback, guidance, and support. Early success will help build confidence and competence. In the middle of your career, make an effort to contribute and... View Details

24 Jan 2012
First Look

First Look: Jan. 24

PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details

Keywords: Sean Silverthorne

12 PM – 1 PM EDT, 21 Mar 2023
Webinars: Career

LinkedIn for Job Searching

Data can reveal what matters most in today's job market, and this interactive webinar from CPD and Jeremy Schifeling, LinkedIn's former head of student and alumni education, will share behind-the-scenes insights that can help you optimize LinkedIn for both job hunting... View Details

Profile

Juan Camargo

in both tech and aesthetics." TARGET THE TASTEMAKERS To reach the cool kids, Camargo and Cadillac partnered with IvyConnect, a members-only social network founded by Philipp Triebel and Beri Meric (both MBA 2010). "Using the power of social View Details

Keywords: Manufacturing; Technology; Consumer Products

Web

Introduction - The Medium - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

machines within the conventions of a highly refined art form. From the simple expository illustrations of early industrial photography, the genre had evolved by the 1930s into a stylized medium of iconic imagery that celebrated America’s industrial might. Machine Age... View Details

Web

Creating Value in Business and Government (HKS-HBS Joint Degree Seminar) - Course Catalog

processes, or risk management). Students will emerge from this course with an understanding of questions such as: how a regulation is developed and promulgated, and how business can seek to influence the outcome how legislative battles... View Details

Uncovering the roots of innovation

As the Alfred D. Chandler Jr. International Visiting Scholar at Harvard Business School in 2023, I had the unique opportunity to delve into the history of the life sciences industry in the Cambridge-Boston area. My research focused on how key actors View Details

01 Sep 2016
News

Up to the Highest Heights

reveals: “My style says I’m super-versatile. I’ll do everything.” “The wind isn’t always blowing”: Off the water, Tai is focused on harnessing the resources and influence of the ACTAI nonprofit to support ocean conservation, among other... View Details

Keywords: April White

01 Jun 2003
News

Dean Clark Addresses Journalists

on faith in the people and the processes that drive it, Clark vowed that he would help restore that faith. “Each of us needs to act within our sphere of influence to make that happen,” he said. Visit www.hbs.edu for Dean Clark’s National... View Details

Keywords: Corporate, Subsidiary, and Regional Managing Offices; Management

Publications