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Publications

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  • All HBS Web  (9,666)
    • People  (41)
    • News  (3,271)
    • Research  (4,128)
    • Events  (42)
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Show Results For

  • All HBS Web  (9,666)
    • People  (41)
    • News  (3,271)
    • Research  (4,128)
    • Events  (42)
    • Multimedia  (164)
  • Faculty Publications  (2,896)
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    Economic Analysis of the Digital Economy

    As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on... View Details
    • 28 Sep 2020
    • Research & Ideas

    How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

    might sound straightforward, she says, “Sometimes we believe we are being receptive when in fact we are doing just the opposite: being on the defensive.” Taken together, the findings of the two studies can help business leaders both View Details
    Keywords: by Kristen Senz
    • January 2009
    • Supplement

    KPMG (B): Risk and Reform

    By: Robert G. Eccles and Eliot Sherman
    Under the leadership of Tim Flynn, Chairman and CEO of KPMG, the firm made a number of changes in compensation, governance, and culture in order to address the underlying reasons for actions that occurred prior to him becoming CEO that led to the accounting giant... View Details
    Keywords: Communication Strategy; Ethics; Corporate Governance; Governance Compliance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Compensation and Benefits; Employee Relationship Management; Organizational Change and Adaptation
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    Eccles, Robert G., and Eliot Sherman. "KPMG (B): Risk and Reform." Harvard Business School Supplement 409-075, January 2009.
    • 16 Mar 2009
    • Working Paper Summaries

    Running Out of Numbers: Scarcity of IP Addresses and What To Do About It

    Keywords: by Benjamin Edelman; Communications; Communications; Communications
    • 01 Mar 2019
    • News

    The Burden Legacy

    William A.M. Burden Sr. graduated from Harvard College in 1900. (Harvard University Archives) William A.M. Burden Sr. graduated from Harvard College in 1900. (Harvard University Archives) For nearly half a century, Burden Hall served as a magnet that drew the HBS View Details
    Keywords: Linda Kush
    • 16 Mar 2015
    • Research & Ideas

    Advice on Advice

    article in Harvard Business Review, The Art of Giving and Receiving Advice, which is based on research and discussions with advice experts. The advice give-and-take is not always easy to pull off. Both the advice-giver and the receiver are prone to common missteps that... View Details
    Keywords: by Dina Gerdeman
    • 25 Jan 2016
    • Research & Ideas

    When Negotiating a Price, Never Bid with a Round Number

    always been done. Fact is, in addition to proving the benefit of using precise numbers, social psychology scholars have shown that people are hardwired to communicate with round numbers, especially when they’re unaware of research telling... View Details
    Keywords: by Carmen Nobel
    • 04 Apr 2023
    • What Do You Think?

    How Does Remote Work Affect Innovation?

    measures.” Nick C. suggested several proxies through which the relationship might be measured. These included “market and customer reactions employee and service provider experiences of ‘lived purpose’ (and) stakeholder and community... View Details
    Keywords: by James Heskett
    • Web

    Our Values | About

    East. Shock has given way to deep pain and grief, sadness, and anger. Many in our community are afraid: uncertain whether they are welcome at Harvard Business School, unsure how to engage in class discussions, and even feeling physically... View Details
    • 01 Dec 2023
    • News

    Leadership Transition for External Relations

    MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: Leadership Transition – Janet Cahill, External Relations We write to let you know that Janet Cahill (AMP 189) has decided to step down from her... View Details
    • 28 Apr 2015
    • First Look

    First Look: April 28

    an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, online community for learning... View Details
    Keywords: Sean Silverthorne
    • 01 Nov 1999
    • Research & Ideas

    John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

    create a method of sales management that encompassed all aspects of selling, from the calculation of quotas and commission rates to the motivation of discouraged salesmen. This excerpt looks at one aspect of the Patterson method: the N.C.R. Primer. J.H.Patterson To... View Details
    Keywords: by Walter A. Friedman
    • Web

    The Role of Leaders - Institute For Strategy And Competitiveness

    defining and communicating a company’s unique position, making trade-offs, and forging fit among activities. More about strategic continuity The Role of Leaders in Strategy Distinguish operational improvement from strategy Lead the... View Details
    • August 2018 (Revised February 2023)
    • Case

    Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

    By: Jill Avery and Ayelet Israeli
    As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
    Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
    Citation
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    Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
    • Portrait Project

    Alan Xie

    by someone else’s Yellow Peril. I signed my oath of office wielding the collective hopes of a generation of immigrants, forcing us ceaselessly forward into a more inclusive future. Representing my community is my moral imperative. I have... View Details
    • Web

    Courses - Institute For Strategy And Competitiveness

    independent entity—the MOC Network —was established as a community of scholars and leaders in strategic development projects, focusing on addressing today’s global, regional, national, and local challenges through improving... View Details
    • 24 Apr 2018
    • Op-Ed

    Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

    Starbucks CEO Kevin Johnson (left) meets with employees and community members in this file photo. (Photo courtesy Starbucks.) Johnson & Johnson CEO Jim Burke’s leadership during the 1982 Tylenol crisis is what we at Harvard Business... View Details
    Keywords: by Bill George; Technology; Food & Beverage
    • 21 Nov 2011
    • Working Paper Summaries

    Caste and Entrepreneurship in India

    Keywords: by Lakshmi Iyer, Tarun Khanna & Ashutosh Varshney
    • 21 Dec 2010
    • First Look

    First Look: December 21

    the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, and E.M. Gerber... View Details
    • 05 Dec 2023
    • Cold Call Podcast

    Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

    Keywords: Fashion; Consumer Products; Apparel & Accessories; Retail
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