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- Faculty Publications (2,931)
- October 1986 (Revised November 1988)
- Case
B-W Footwear
By: David B. Yoffie
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
- September 1986 (Revised August 1987)
- Case
Pressco, Inc.--1984
A marketing representative of heavy industrial equipment needs to evaluate the net present value of his equipment from the perspective of the buyer under changing tax regulations. View Details
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
- July 1986
- Case
Nicaragua and the U.S. Trade Embargo
By: James E. Austin
- 1986
- Chapter
Food Marketing Public Enterprises
By: James E. Austin and Michael J. Buckley
- May 1986 (Revised November 1990)
- Case
Airbus vs. Boeing (A): Turbulent Skies
Presents the economic and political dimensions of competition in the commercial aircraft industry, as demonstrated by Airbus of Europe and Boeing of the United States. View Details
Keywords: Economics; Government and Politics; Competition; Aerospace Industry; Europe; United States
- 1985
- Book
Power and Influence: Beyond Formal Authority
By: J. P. Kotter
Keywords: Power and Influence
- April 1985
- Article
The Power of Alternatives or the Limits to Negotiation
By: James K. Sebenius and David Lax
- 1985
- Chapter
Food Policy
By: James E. Austin
- 1984
- Book
Energy Policy in America Since 1945: A Study of Business-Government Relations
By: Richard Vietor
Follows the history of government intervention in U.S. energy markets from 1945 to the present and shows how shifting market conditions of surplus and shortage and above all, price have played a determining role in the political process and U.S. fuel policy... View Details
Keywords: Political Economy; United States; Postwar Policy; Energy; Energy Sources; Policy; United States
- August 1984 (Revised June 1985)
- Teaching Note