Publications

October 1984
Case

NIKE (A1)

Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details

Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Apparel and Accessories Industry

January 2016
Case

Open Innovation at Fujitsu (A)

By: Amy C. Edmondson and Jean-François Harvey

This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small... View Details

2006
Working Paper

The Limits of Authority: Motivation versus Coordination

By: Eric J. Van den Steen

This paper studies the effects of open disagreement on motivation and coordination. It shows how, in the presence of differing priors, motivation and coordination impose conflicting demands on the allocation of authority, leading to a trade-off between the... View Details

Keywords: Decisions; Governance Controls; Organizational Culture; Agency Theory; Conflict and Resolution; Motivation and Incentives

SSRN

18 Feb 2021
News

What You Gain When You Give Things Up

2009
Case

The Prediction Lover's Handbook

By: Thomas H. Davenport and Jeanne G. Harris

When picking assessment tools to inform better decisions about future paths, executives are faced with a wide variety of options--some of which are well established, while others are in early stages of development. The authors provide an insider's guide to prediction... View Details

Keywords: Analytics; Analysis; Forecasting and Prediction

November 2013 (Revised September 2014)
Case

Man Jit Singh at Sony Entertainment Television (A)

By: Linda A. Hill, Dana M. Teppert and Allison J. Wigen

Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on values as well as... View Details

Keywords: Performance Appraisals; Performance Management; Performance Evaluation; Leadership Style; Managerial Roles; Organizational Culture; Groups and Teams; Management Teams; Change Management; Decision Making; Emerging Markets; Media and Broadcasting Industry; India

John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details

Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media

January 2011
Supplement

Shar Matin (C)

By: David A. Thomas and Elisa Farri

The head of the subsidiary of a US company faced the decision to present an aggressive growth plan despite his CFO's lack of support. View Details

Keywords: Business Subsidiaries; Decisions; Growth and Development Strategy; Planning

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in... View Details

January 2008 (Revised January 2008)
Case

Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model

By: Robert G. Eccles

Two Brattle Center (TBC) is a struggling for-profit private mental health clinic based in Harvard Square. Its founder, Dr. Joan Wheelis, is a nationally recognized practicing psychiatrist who has developed outpatient treatment programs based on Dialectical Behavior... View Details

Keywords: Business Model; For-Profit Firms; Decision Choices and Conditions; Financial Strategy; Health Care and Treatment; Health Disorders; Medical Specialties; Nonprofit Organizations; Emotions; Health Industry; United States

March 2008
Case

The Multiple Sclerosis Center of Atlanta

By: Regina E. Herzlinger and Alfred Martin

The Multiple Sclerosis Center of Atlanta wishes to expand beyond Georgia. The factors influencing this decision are discussed, including drug treatments currently available, and the impact of future drugs in the FDA pipeline as well as financing issues. View Details

Keywords: Decision Choices and Conditions; Financing and Loans; Health Care and Treatment; Health Disorders; Medical Specialties; Expansion; Health Industry; Atlanta

July 2004 (Revised May 2008)
Case

Beacon Lakes

By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez

In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although... View Details

Keywords: Decision Making; Urban Scope; Business and Government Relations; Natural Environment; Expansion; Environmental Sustainability; Real Estate Industry; Everglades National Park; Miami

November 2012
Case

Sugar Bowl

By: Richard G. Hamermesh and Alisa Zalosh

Shelby Givens, a recent business school graduate, returned home to Raleigh, North Carolina, to help rescue her family's ailing and outdated bowling alley, Westlake Lanes. Although she cut costs and addressed inefficiencies, moving the business from near-bankruptcy to... View Details

Keywords: Family Business; Entrepreneurship; Operations; Performance; Business Strategy; Corporate Finance; Entertainment and Recreation Industry; Raleigh

2021
Book

The Four Elements: Finding Right Livelihood in the 21st Century

By: Timothy Butler

This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details

Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making

August 2000 (Revised December 2001)
Background Note

Emerging Networked Business Models: Lessons from the Field

By: Lynda M. Applegate and Meredith Collura

Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details

Keywords: Business Model; Decision Making; Networks; Strategy

June 2020
Supplement

Shellye Archambeau: Becoming a CEO (B)

By: Tsedal Neeley and Briana Richardson

With the economy in a freefall, MetricStream is losing customers, hemorrhaging cash and struggling to make payroll. Several board members are threatening to quit. Others are pressing to sell the company even at dismally low valuations. It’s 2008 and lightning has... View Details

Keywords: Race; Gender; Leadership Style; Risk and Uncertainty; Change; Prejudice and Bias; Decision Making; Personal Development and Career; Technology Industry; California

February 2010 (Revised June 2011)
Case

Zotter Living by Chocolate

By: Mukti Khaire, Stefan Aichinger, Monika Maria Elisabeth Hoffmann and Maximilian Georg Manfred Schnoedl

This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and... View Details

Keywords: Market Entry and Exit; Entrepreneurship; Global Strategy; Innovation and Invention; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; Austria

13 Mar 2008
Working Paper Summaries

An Investigation of Earnings Management through Marketing Actions

Keywords: by Craig J. Chapman & Thomas J. Steenburgh

June 2024 (Revised September 2024)
Case

Sequoia Capital

By: Jo Tango, Christina Wallace, Srimayi Mylavarapu and Johnson Elugbadebo

Sequoia Capital, a venture capital firm founded in 1972, quickly grew to become one of the most storied venture capital firms in the world. Fueled by a strong culture, Sequoia's investment track record included the names of some of the largest global successes.... View Details

Keywords: Venture Capital; Organizational Culture; Organizational Change and Adaptation; Restructuring; Corporate Strategy; Financial Services Industry