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  • All HBS Web  (7,489)
    • People  (21)
    • News  (1,161)
    • Research  (5,461)
    • Events  (7)
    • Multimedia  (5)
  • Faculty Publications  (4,506)
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  • May 2024
  • Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery
The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
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Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
  • August 2014 (Revised March 2016)
  • Case

Thomas Cook Group on the Brink (A)

By: Benjamin C. Esty, Stuart C. Gilson and Aldo Sesia
Harriett Green, the newly appointed CEO of Thomas Cook Group, faces a daunting set of business and financial challenges at the 171-year old UK travel services company. The company has lost almost £600 million in the last three quarters; has seen its stock price fall... View Details
Keywords: Turnaround; Corporate Restructuring; Change Leadership; Female Ceo; Change Management; Communication Strategy; Borrowing and Debt; Cash Flow; Cost Management; Financial Liquidity; Financial Management; Executive Compensation; Leading Change; Crisis Management; Value Creation; Travel Industry; United Kingdom
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Esty, Benjamin C., Stuart C. Gilson, and Aldo Sesia. "Thomas Cook Group on the Brink (A)." Harvard Business School Case 215-008, August 2014. (Revised March 2016.)
  • July 2007 (Revised March 2008)
  • Background Note

Staging Two-Sided Platforms

By: Thomas R. Eisenmann and Andrei Hagiu
Firms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this... View Details
Keywords: Business Model; Risk Management; Two-Sided Platforms; Supply Chain; Strategy; Retail Industry
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Eisenmann, Thomas R., and Andrei Hagiu. "Staging Two-Sided Platforms." Harvard Business School Background Note 808-004, July 2007. (Revised March 2008.)
  • Web

Research & Teaching - Creating Emerging Markets

industries, it enables comparative research on the evolution of business in emerging markets over recent decades. For example: What similarities and differences may be observed between entrepreneurs in the financial services View Details
  • August 2019
  • Case

Simón Cohen at Henco: Sustaining 'High Performance, Happy People'

By: Francesca Gino, Jeff Steiner, Arianna Camacho and Paul Green
Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal... View Details
Keywords: Work/life Balance; Growth Strategy; Corporate Culture; Motivation; Values; Authentic Leadership Development; Leadership; Personal Development and Career; Motivation and Incentives; Values and Beliefs; Service Operations; Organizational Culture; Growth and Development Strategy; Service Industry
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Gino, Francesca, Jeff Steiner, Arianna Camacho, and Paul Green. "Simón Cohen at Henco: Sustaining 'High Performance, Happy People'." Harvard Business School Case 920-005, August 2019.
  • 13 Jan 2020
  • Research & Ideas

Do Private Equity Buyouts Get a Bad Rap?

jobs and wages. “Starting with that framework,” he continues, “will hopefully lead to better policy discussions than ones that either demonize the industry on the one hand, or present it as completely beneficial on the other.” About the... View Details
Keywords: by Michael Blanding; Financial Services; Financial Services
  • July 2019 (Revised May 2021)
  • Case

Acelerex

By: John R. Wells and Benjamin Weinstock
In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details
Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry
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Wells, John R., and Benjamin Weinstock. "Acelerex." Harvard Business School Case 720-360, July 2019. (Revised May 2021.)
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

examples the fact that few people pay to have their name not listed in the phone book and the popularity of "free" computers—where consumers get a computer in exchange for giving out personal information, agreeing to view ads,... View Details
Keywords: by Susan Young
  • March 2009 (Revised July 2010)
  • Case

State Street Corporation

By: William E. Fruhan
To maximize their effectiveness, color cases should be printed in color. State Street Corp. reports a 13% gain in EPS in 2008 amidst a global financial crisis. The stock price declines 59% on the day of the earnings report. This one day decline was exceeded in the... View Details
Keywords: Fair Value Accounting; Financial Reporting; Financial Crisis; Financial Liquidity; Financial Markets; Crisis Management; Financial Services Industry
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Fruhan, William E. "State Street Corporation." Harvard Business School Case 209-112, March 2009. (Revised July 2010.)
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

services that consistently meet customers' expectations. Put decision-making authority close to the front lines so employees can react quickly to changing market conditions. Constantly strive to eliminate all forms of excess and waste;... View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • May 2013
  • Case

Bridgewater Associates

By: Jeffrey T. Polzer and Heidi K. Gardner
Bridgewater Associates was the world's largest hedge fund with approximately $120 billion in assets under management in mid-2012, and its leaders attribute its record-beating performance to the firm's culture of "radical transparency." The founder, Ray Dalio, was... View Details
Keywords: Management Style; Motivation and Incentives; Management Practices and Processes; Organizational Culture; Performance; Leadership Style; Investment; Financial Services Industry
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Polzer, Jeffrey T., and Heidi K. Gardner. "Bridgewater Associates." Harvard Business School Multimedia/Video Case 413-702, May 2013.
  • 29 Oct 2019
  • Sharpening Your Skills

Robots in the Boardroom

the businesses they deal with. Fintech's Game-Changing Opportunities for Small BusinessArtificial intelligence, machine learning, and big data is transforming financial services for small-business. Companies Love Big Data But Lack the... View Details
Keywords: by Sean Silverthorne
  • Web

Greenhill House | About

(1890-1970), US treasury secretary under President Dwight D. Eisenhower from 1953 to 1957. An attorney from Michigan, Humphrey became a leader in the American steel industry as the president of the M.A. Hanna Company and consulted with... View Details
  • 05 Jul 2022
  • What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

Business School curriculum among those interested in studying business in 1908. I should know. I was invited to join the HBS faculty not to teach marketing, service management, or general management, among my later teaching assignments,... View Details
Keywords: by James Heskett; Manufacturing; Shipping; Transportation
  • February 2025
  • Article

Improving Customer Compatibility with Tradeoff Transparency

By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details
Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia
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Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science 71, no. 2 (February 2025): 1335–1355.
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

course, Eisenmann teaches cases on cloud storage company Dropbox and the social search service Aardvark. Both firms' founders were early practitioners of the lean startup method. The Dropbox team initially announced a bare-bones version... View Details
Keywords: by Carmen Nobel; Computer; Computer
  • January 2020 (Revised July 2020)
  • Case

BlackRock: Linking Purpose to Profit

By: Aiyesha Dey
The case revolves around the actions that Barbara Novick, co-founder and Vice-Chair of Blackrock, and Michelle Edkins, Global Head of Investment Stewardship, would need to take in response to the controversial CEO letters from Laurence (Larry) Fink, Chairman and CEO of... View Details
Keywords: Boards Of Directors; Institutional Investors; Disclosure; Transparency; Corporate Purpose; Corporate Profits; ESG; ESG Disclosure Metrics; Corporate Sustainability; Engagement Strategy Of Institutions; Stewardship Role Of Institutions; BlackRock; Corporate Governance; Governing and Advisory Boards; Institutional Investing; Accounting; Corporate Disclosure; Mission and Purpose; Profit; Environmental Sustainability; Climate Change; Diversity; Corporate Accountability; Financial Services Industry; United States
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Deshpandé, Rohit, Aiyesha Dey, and George Serafeim. "BlackRock: Linking Purpose to Profit." Harvard Business School Case 120-042, January 2020. (Revised July 2020.)
  • November 2019
  • Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles

By: Shane Greenstein and Nicole Tempest Keller
Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details
Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry
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Greenstein, Shane, and Nicole Tempest Keller. "DeepMap: Charting the Road Ahead for Autonomous Vehicles." Harvard Business School Case 620-047, November 2019.
  • June 2025
  • Case

Zerodha

By: Das Narayandas and Kairavi Dey
Zerodha Broking Pvt. Ltd. (Zerodha) was among India's largest online broking platforms. Nithin and Nikhil Kamath started Zerodha to empower retail investors and remove the hurdles to investing in stocks. The company pioneered tech-first discount broking, charging... View Details
Keywords: Financial Services Industry
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Narayandas, Das, and Kairavi Dey. "Zerodha." Harvard Business School Case 525-070, June 2025.
  • 09 Jan 2006
  • Research & Ideas

When Benchmarks Don’t Work

that internal support or shared services groups provide, such straight-across cost or numeric comparisons become meaningless. Today's successful support unit earns its keep by being a trusted partner to the business units it serves. So,... View Details
Keywords: by Robert S. Kaplan; Service
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