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Show Results For
- All HBS Web
(3,623)
- People (15)
- News (952)
- Research (2,123)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,507)
- 12 Jan 2010
- First Look
First Look: Jan. 12
http://cb.hbsp.harvard.edu/cb/product/809009-PDF-ENG Red Tomato: Keeping It Local Jose Alvarez, Mary Shelman, and Laura WinigHarvard Business School Case 510-023 This case describes the operating model and... View Details
Keywords: Martha Lagace
Stanley B. Resor
Though his wife Helen was the creative genius behind JWT’s ad campaigns, Resor was a pioneer in the business of advertising. Under his leadership, JWT became a leader, not only in print advertising, but also in radio advertising and... View Details
Keywords: Services
- 02 Mar 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Energy
agriculture, and manufacturing. What HBS Brings to the Energy Ecosystem The diversity within the energy sector also extends to company size. There are startups creating innovative solutions to address energy problems around the world, as... View Details
Keywords: Energy / Cleantech
- 01 Mar 2011
- News
Noted & Quoted
“The variety, nuance, and humanity of the Middle East are being obscured.” — Her Majesty Queen Noor of Jordan, lamenting negative stereotypes of the Middle East, in a keynote address at Burden Auditorium. (Harvard Arab Weekend, November... View Details
- 29 Jan 2008
- First Look
First Look: January 29, 2008
result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack.... View Details
Keywords: Martha Lagace
- 06 Dec 2021
- Research & Ideas
The Popular Stock Metric That Can Lead Investors Astray
property, brand recognition, or customer loyalty—have become increasingly important over the past 10 to 15 years, the researchers say. However, generally accepted accounting principles in the US treat such investments as expenses that are... View Details
Keywords: by Rachel Layne
- 01 Sep 2010
- News
Online Fashionistas
“A lot of the brands love the fact that our Web site is private like a very contained platform in which we could sell their goods. It was actually very easy once we got the system up and running to get... View Details
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive... View Details
Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
- October 2018 (Revised April 2019)
- Teaching Note
Kids & Company: Entering the U.S.
By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011. View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Leadership; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Selection and Staffing; Customer Focus and Relationships; United States; Canada
- 19 Sep 2016
- News
Crafting Success
distinctive taste that would work well with food.” He founded Cobra in 1989, going door-to-door to introduce stores and restaurants to the brand and somehow turning “noes” into... View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
store; simultaneously, new customers are attracted to the direct channels, perhaps due to a branding effect stemming from the publicity surrounding the new store, which makes customers more aware of and more... View Details
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
consumers to vote also engenders brand loyalty by giving users more of a sense of ownership over products. Once a company opens those floodgates, however, they are essentially making a series of promises with consumers, whether they know... View Details
Earl D. Babst
When Babst took over the helm of American Sugar Refining, he embarked on a major investment in equipment and initiated the construction of a modern refinery in Baltimore, Maryland. During his tenure, Babst also built View Details
Keywords: Food & Tobacco
- 04 Mar 2008
- News
HBS Blogs
Fitness, Baby Boomers, Business, and Living”; archived since July 2006) MBA 1980I Jim McGee, McGee’s Musings, http://www.mcgeesmusings.net/ (book reviews and comments on design, technology, learning,... View Details
- 20 May 2008
- First Look
First Look: May 20, 2008
Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, View Details
Keywords: Martha Lagace
- 09 Aug 2011
- News
A Toast to Macchu Pisco
Business Plan Contest, I did a marketing independent study on how to launch a premium pisco brand in the United States. We entered a plan in the contest and were semi-finalists. The alumni I contacted during... View Details
Charles A. Heimbold, Jr.
Heimbold focused on Bristol-Myers Squibb’s growth and created a scientific-based, world-leading pharmaceutical company with very strong consumer franchises. Sixty-two percent of its sales come from pharmaceuticals (where it holds... View Details
Keywords: Healthcare
- Career Coach
Minal Mehta
Minal (Harvard Business School ‘10, Stanford ‘03) has over two decades of experience in the technology industry. Most recently, she was the cofounder and CEO of AllTakes, a venture-backed online platform designed to foster secure View Details