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  • All HBS Web  (9,652)
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  • June 2005 (Revised May 2006)
  • Case

Covisint (A): The Evolution of a B2B Marketplace

By: Lynda M. Applegate and Elizabeth Collins
Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details
Keywords: Business Model; Supply Chain Management; Business Startups; Management Teams; Manufacturing Industry; Auto Industry; United States
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Applegate, Lynda M., and Elizabeth Collins. "Covisint (A): The Evolution of a B2B Marketplace." Harvard Business School Case 805-110, June 2005. (Revised May 2006.)
  • 27 Apr 2020
  • News

How Indie Bookstores Fought Their Way Back

    Facebook's Platforms

    In early 2009, Facebook was the largest global on-line social network, with 175 million members. However, it generated relatively little revenue from its advertising... View Details
    • 16 Mar 2009
    • Working Paper Summaries

    Running Out of Numbers: Scarcity of IP Addresses and What To Do About It

    Keywords: by Benjamin Edelman; Communications; Communications; Communications
    • February 2017 (Revised September 2017)
    • Case

    Bringing Digital to Wimbledon

    By: John T. Gourville and David Arnold
    It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
    Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology
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    Gourville, John T., and David Arnold. "Bringing Digital to Wimbledon." Harvard Business School Case 517-093, February 2017. (Revised September 2017.)
    • 28 Sep 2020
    • Research & Ideas

    How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

    might sound straightforward, she says, “Sometimes we believe we are being receptive when in fact we are doing just the opposite: being on the defensive.” Taken together, the findings of the two studies can help business leaders both View Details
    Keywords: by Kristen Senz
    • 05 May 2022
    • HBS Case

    College Degrees: The Job Requirement Companies Seek, but Don't Really Need

    who possess not only the hard skills to do technical work, but soft skills, such as communicating and managing, the note asserts. On the flip side, employees who are over-educated for their work tend to leave their positions quickly,... View Details
    Keywords: by Jay Fitzgerald
    • 13 Jul 2021
    • News

    Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

    • 18 Aug 2022
    • Op-Ed

    Your Best Employees Are Burning Out: A Framework for Retaining Talent

    benefit from leveraging what I call the TRIAL framework: Trust: Leaders must recognize that trust is hard to gain and easy to lose. So, they must communicate realistic expectations and frequently ensure that their business goals align... View Details
    Keywords: by Hise Gibson and MaShon Wilson
    • 21 Dec 2010
    • First Look

    First Look: December 21

    the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, and E.M. Gerber... View Details
    • Web

    Health Care - Faculty & Research

    community hospital to establish Hoag Orthopedic Institute, a for-profit hospital and two ambulatory service centers. By controlling and integrating all aspects of the patients' medical treatment, the physicians deliver superior outcomes,... View Details
    • 16 Mar 2015
    • Research & Ideas

    Advice on Advice

    article in Harvard Business Review, The Art of Giving and Receiving Advice, which is based on research and discussions with advice experts. The advice give-and-take is not always easy to pull off. Both the advice-giver and the receiver are prone to common missteps that... View Details
    Keywords: by Dina Gerdeman
    • 25 Jan 2016
    • Research & Ideas

    When Negotiating a Price, Never Bid with a Round Number

    always been done. Fact is, in addition to proving the benefit of using precise numbers, social psychology scholars have shown that people are hardwired to communicate with round numbers, especially when they’re unaware of research telling... View Details
    Keywords: by Carmen Nobel
    • 2012
    • Chapter

    Social Entrepreneurs, Socialization Processes, and Social Change: The Case of Sekem

    By: Tomislav Rimac, Johanna Mair and Julie Battilana
    How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers... View Details
    Keywords: Social Entrepreneurship; Social Psychology; Social Issues; Organizations; Business and Community Relations
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    Rimac, Tomislav, Johanna Mair, and Julie Battilana. "Social Entrepreneurs, Socialization Processes, and Social Change: The Case of Sekem." In Using a Positive Lens to Explore Social Change and Organizations: Building a Theoretical and Research Foundation, edited by Karen Golden-Biddle and Jane E. Dutton. Organization and Management Series. New York: Routledge, 2012.
    • Web

    Courses - Institute For Strategy And Competitiveness

    independent entity—the MOC Network —was established as a community of scholars and leaders in strategic development projects, focusing on addressing today’s global, regional, national, and local challenges through improving... View Details
    • 01 Dec 2023
    • News

    Leadership Transition for External Relations

    External Relations as of January 1, 2024. As you might imagine, this is bittersweet news. We are excited for her as she contemplates the next chapter in her life and career, but will miss her many, many contributions to the School and our View Details
    • Web

    Faculty & Researchers - Managing the Future of Work

    organizational practices varies across organizations within and across countries, and how this affects productivity at the micro and macro level. Research Communication within Firms: Evidence from CEO Turnovers , Management Science... View Details
    • Profile

    Yaoxin Ding

    commercialize a clean tech product,” he chose HBS for its general management strengths – and its emphasis on communicating with others. “The case method was very attractive to me,” says Yaoxin. “I want to improve my public speaking... View Details
    • December 2018 (Revised September 2019)
    • Case

    Brand Activism: Nike and Colin Kaepernick

    By: Jill Avery and Koen Pauwels
    Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
    Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America
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    Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
    • 05 Feb 2007
    • Research & Ideas

    Business and the Global Poor

    important, companies must contend with a lack of formal institutions regarding the "rules of the game." This means that company success may rely on local leaders and community agents who have the social capital to bring people... View Details
    Keywords: by Sean Silverthorne
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