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Show Results For
- All HBS Web
(3,139)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details
- Profile
Monne Williams
efforts on a whole new field: social media. Looking beyond the obvious Yet while Monne "loved what I was doing in my dream job," she wanted challenges with greater range. "The social media projects were cool," she... View Details
- 27 Jan 2016
- Blog Post
A Summer Internship in the Music Industry
structured summer project plan for me, and they wondered whether they “needed” an MBA level intern. Not to mention, budgets are tight. With some great advice from Harvard friends and faculty, as well as the incredible HBS Media &... View Details
- 22 Feb 2022
- News
Action Plan: Portfolio Strategy
efficient and develop yourself.” Build your own brand. You need to understand your own narrative and purpose—and share it widely, through conferences, social media, networking, and media interviews: “I was ‘the airline guy’ already at... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
branding and market intelligence,” she says. “Sometimes there isn’t a trademark issue, but perhaps there are associations with another category of goods that could be worrisome, or just send the wrong message.” Other recently added features include a cross-search of... View Details
Keywords: Julia Hanna
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
- Web
It Takes a Village: Global Field Courses at Harvard Business School - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
Toyota's ever-widening problems are a tragic case study in how not to lead in crisis. Under the media spotlight, Toyota CEO Akio Toyoda, grandson of the founder, went into hiding and sent American CEO Jim Lentz to make apologies.... View Details
- 06 Nov 2000
- What Do You Think?
Succession at GE: What’s Next?
concerning GE's choice of a possible successor to Jack Welch? In your responses there was little of the talk heard in the media about whether it will be possible for someone to successfully succeed Welch. The prevailing opinion was that... View Details
Keywords: by James Heskett
- 01 Apr 1997
- News
How Green Is the Valley: HBS Students Explore Booming California Industries
equally interested and perhaps equally inexperienced in high technology, are carrying such enthusiasm even further. Rather than wait for Silicon Valley to come to the School, two student organizations - the CMC (Communications, Media &... View Details
Keywords: Daniel Penrice
- 13 Jun 2014
- News
The Art of Effecting Change
perform for and interact with local communities. "The outreach of this project was incredible," says Evans. "The artist literally brought art to the people, both physically and virtually, through an unprecedented social media campaign.... View Details
- 23 Aug 2016
- First Look
August 23, 2016
media and marketing. The case challenges the students to ponder what it takes for a company to repeatedly increase customer satisfaction rates and profitability with the same product over the years. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
S. Grossman, and Ryan JohnsonHarvard Business School Case 512-026 When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed... View Details
Keywords: Sean Silverthorne
- 01 Jun 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Boxer of Quirinal By John Barr (MBA 1972) Red Hen Press All animals struggle to survive. In John Barr’s poems, the success of the heron hunting, the albatross breeding, the inchworm spinning give proof of life. But for us that... View Details
- 06 Jan 2017
- News
Mental Illness and the Workplace
that, prejudice and discrimination will go down. So we now, have over 80 leaders in over 25 US cities and Canada, who are taking their message out-- whether it be through social media or speaking engagements-- to help people understand... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in... View Details
Keywords: Martha Lagace
- Web
Q+A on the Socioeconomic Inclusion Task Force with Holly Fetter (MBA 2020) and Alexxis Isaac (MBA 2020) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
decision concerns how to allocate this budget. How much should go to TV ads? How should the remainder be allocated within the digital media options? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516028-PDF-ENG Harvard... View Details
Keywords: Carmen Nobel
- 13 May 2014
- First Look
First Look: May 13
such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details
Keywords: Sean Silverthorne
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
media were the commercial actors that enhanced the dissemination of a widespread understanding of modern Indian art, while noncommercial actors such as academics laid the foundations of the new market. Q: What are you working on now? A: I... View Details
Keywords: by Sean Silverthorne