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Publications

Publications

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  • All HBS Web  (3,004)
    • People  (24)
    • News  (827)
    • Research  (1,602)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,107)

Show Results For

  • All HBS Web  (3,004)
    • People  (24)
    • News  (827)
    • Research  (1,602)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,107)
← Page 137 of 3,004 Results →
  • Web

2023 Symposium - Race, Gender & Equity

towards dismantling eons-long systems of oppression, with the goal of ending caste apartheid, gender-based violence, white supremacy, and religious intolerance. Thenmozhi previously co-founded Third World Majority, an international media... View Details
  • 01 Mar 2025
  • News

Alumni and Faculty Books

Edited by Margie Kelley Borders and the Self By Chinwe Ajena-Sagna (MBA 2003) Masobe Books “Who are you?” Every border tells a story. Every story has its origins. Tracing a cultural lineage from the beginnings of Igbo history in the ninth century by delineating... View Details
  • 01 Jun 2014
  • News

Screen Saver

past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a planned activity." Another strategy... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication;... View Details
Keywords: Sean Silverthorne
  • November 2017
  • Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Asia; China; Canton (province, China)
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Wells, John R., and Gabriel Ellsworth. "Tencent." Harvard Business School Teaching Note 718-457, November 2017.
  • 30 Apr 2001
  • What Do You Think?

Dot.Com Shakeout: Chess or Roulette?

survival. The question is whether the form of survival will meet even their modified expectations. What do you think? Original Article In recent weeks the media have covered a number of stories about the merging, closing, or bankruptcy of... View Details
Keywords: by James Heskett
  • Web

Class Profile | MBA

/ E-Commerce 9% Financial Services 10% Health Care / Biotech 8% Manufacturing / Industrial / Energy 9% Media / Entertainment / Travel 4% Military 5% Nonprofit / Government / Education 6% Services 2% Technology 12% Venture Capital /... View Details
  • 01 Sep 2012
  • News

Hierarchy's Last Stand

do. The Internet and social media make position in a hierarchy less important than the ability to attract followers. Facebook pages or Twitter feeds are followed for their content, and anyone can claim a domain name in her own name. As... View Details
Keywords: Rosabeth Moss Kanter; Corporate Services
  • 02 Jan 2014
  • News

The Power to Change

cared about how to make it happen," Wilcox says. "I adopted the dream and it became my dream too." Wilcox first saw Joe Jacobson and Jerry Rubin's electronic ink dream in 1997. He discovered the two MIT Media Lab professors through the... View Details
Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

both theory and practice. In the United States, for example, the amount invested in sales forces exceeds an estimated $800 billion a year. That's more than three times the money US firms spend annually on all media and advertising, at... View Details
Keywords: by Sean Silverthorne
  • September 2023 (Revised August 2025)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On Slides." Harvard Business School PowerPoint Supplement 724-376, September 2023. (Revised August 2025.)
  • 25 Sep 2017
  • Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • 21 Nov 2005
  • Research & Ideas

Making Credibility Your Strongest Asset

negotiations between free-agent players and teams. Media coverage of this terrain had been haphazard. Rovell saw that omission as a great opportunity, but he had two problems. First, media giants such as... View Details
Keywords: by Michael Wheeler
  • 20 Nov 2012
  • First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of scale from View Details
Keywords: Sean Silverthorne
  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Citation
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Teixeira, Thales. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Teaching Plan 516-038, October 2015.
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a massive View Details
Keywords: Dina Gerdeman
  • 19 Jul 2011
  • First Look

First Look: July 19

Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

production. Importantly, firms are not the only entities to participate in the new ecosystems. The Internet and other social media have dramatically lowered the cost of communication and collective action, and thus users are increasingly... View Details
Keywords: by Sean Silverthorne
  • 08 Mar 2004
  • Research & Ideas

Secret to Success: Go for “Just Enough”

F."2 She beat the Las Vegas oddsmakers over-under by eight shots. She won on the publicity scale: Blasted by media attention that would have undone many a new player, she emerged from the relative obscurity of women's golf to... View Details
Keywords: by Laura Nash & Howard Stevenson
  • 13 May 2025
  • News

If I Knew Then

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: On May 29, a fresh crop of MBAs will receive their diplomas and go off into the world to begin a new chapter in their lives. But before they walk across the stage on Baker Lawn, Dean Srikant... View Details
Keywords: challenges; failure; advice; experience
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