International Marketing - Publications - Faculty & Research

01 Jan 2003
News

Lillian Lincoln Lambert, MBA 1969

Administration (SBA) program for minority-owned firms. But even as she marketed her company to the U.S. Navy, the Department of Agriculture, and other government agencies, Lambert also sought commercial clients. Still, when Centennial One... View Details

12 Apr 2023
News

Step Change

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna. I'm a writer and editor for the HBS Alumni Bulletin. In 2019, I met Egyptian alumna Amal Enan (MBA 2014) when she was on campus for her 5th reunion. Enan had already held a... View Details

Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

ahead for Japan's business leaders and for global companies operating in Japan. Rohit Deshpande, Sebastian S. Kresge Professor of Marketing The culture of Japan tends to be outer directed. Thus, taking care of other people becomes much... View Details

Keywords: Re: Multiple Faculty

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

airlines like Southwest, which were not trapped by a legacy structure, were able to thrive. Many traditional carriers are still struggling with this adaptation process. Q: What impacts have recent market conditions had on the airline... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

01 Dec 2006
News

The Hard Way

contracts filled three floors. Next, she restarted her English language school for international students, a side of the business that faltered after the 1989 Tiananmen Square crackdown in China and Beijing-mandated withdrawal of all... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Administration of Economic Programs; Government

30 Jun 2015
First Look

First Look: June 30, 2015

uncertainty, and macroeconomic shocks affect the risk properties of U.S. Treasury bonds? The exposure of U.S. Treasury bonds to the stock market has moved considerably over time. While it was slightly positive on average over the period... View Details

Keywords: Carmen Nobel

02 Sep 2018
News

Havana Rising

brother-in-law. Gordon works with partners like Benedetti and the Kempinski to plan events and conferences at the hotel; today, they are discussing a joint US road show to sell Cuba as a travel destination to luxury and corporate travel agents and some related View Details

Keywords: Dan Morrell; photographed by Eve North

29 Jun 2017
Research & Ideas

Why Uber Is Worth Saving and How To Do It

internal culture. It becomes every person for himself,” says Kanter. Kanter says it was certainly time for Kalanick to go—and she’s hoping the company’s brash way of doing business falls away with him. She believes Uber is suffering from... View Details

Keywords: by Dina Gerdeman; Transportation

04 Aug 2008
Research & Ideas

How Female Stars Succeed in New Jobs

If a successful analyst is hired by another organization, chances are both his work performance and the market value of his new company will not reap the expected benefits; they might even lose altitude. So discovered HBS professor Boris... View Details

Keywords: by Martha Lagace; Financial Services

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

should hire for curiosity, model inquisitiveness, emphasize learning goals, let workers explore and broaden their interests, and have “Why?” “What if ?” and How might we ?” days. Doing so will help their organizations adapt to uncertain View Details

Keywords: Dina Gerdeman

15 Dec 2024
News

Alumni and Faculty Books

decisions. There is a way to excel in business and finally score that hole-in-one deal you’ve been dreaming of. In this comprehensive and playful guide, bestselling author and experienced golfer Maria L. Ellis brings her wealth of experience as a former View Details

Keywords: Publishing Industries (except Internet); Information

16 Oct 2013
Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details

Keywords: by Joe Lassiter; Energy; Utilities

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

intangible resources may be best acquired by following a road of conformity in how your company is organized and presented to the outside world. In start-ups in established industries, conventional business titles such as Marketing... View Details

Keywords: by Sarah Jane Gilbert; Advertising

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

Clinic’s warfarin anticoagulation clinic. The study measured the personnel and supplies costs to monitor and manage anticoagulation therapy for 5,526 patients. Results: The cost of warfarin management for patients who display unstable View Details

Keywords: Dina Gerdeman

16 Sep 2015
News

Built for Speed

Arizona, give their CEO updates on their respective projects via video chat. There are more than a dozen reports, covering everything from marketing to engineering to HR. Some are brief, some—a disagreement over a potential... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

08 Dec 2015
First Look

December 8, 2015

substantial international businesses. This working paper argues that diversified business groups added value in mature markets such as Britain. In the domestic economy, Pearson and Virgin created... View Details

Keywords: Sean Silverthorne

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

the International Integrated Reporting Committee (IIRC), will be welcomed by the corporate community, since such a framework will give useful guidance to a management practice that is already happening. Integrated reporting represents a... View Details

Keywords: by Robert G. Eccles & George Serafeim

30 Jul 2024
Blog Post

Alumni Career Journey: Rob Self (MBA 2021) – Integrating Climate into Consulting

help making an action plan that is both sustainable and profitable. I've also become an official part of the climate and sustainability practice area at BCG. I’ve worked on internal thought leadership such as offshore wind View Details

25 Jun 2020
News

Covering All Corners

the pharmaceutical needs of emerging markets and has a strong presence in more than 40 countries throughout Africa and the Middle East-North Africa region. “We are a very purpose-driven team and believe in empowering the fight for health... View Details

Publications