Publications

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January 2005
Tutorial

Buying Time

By: Robert S. Kaplan

Managers must frequently make decisions involving trade-offs between cash flows to be paid or received at different points in time. Accountants, in turn, must describe transactions that involve the payment and/or receipt of cash far in the future. This interactive... View Details

Keywords: Cash Flow; Value; Interest Rates; Financial Statements

November 2011 (Revised August 2012)
Background Note

Customer Discovery and Validation for Entrepreneurs

By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank

Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship

September 2000
Case

Guru.com

By: Rajiv Lal and Ann Leamon

An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget. View Details

Keywords: Budgets and Budgeting; Brands and Branding; Marketing Communications; Marketing Strategy

22 May 2021
News

This Neighborhood Badly Needs A Grocery Store. A Medical Device Maker Will Build One

April 2010
Case

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details

Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry

December 2018 (Revised December 2020)
Module Note

What Is Strategy?

By: Ashish Nanda

This note introduces the first module of the RC Strategy course, What Is Strategy? It helps students develop their perspective on what is a strategy, what is a good strategy, and how strategy development differs across contexts. View Details

Keywords: Strategy

04 Mar 2020
News

Medicarried Away?

September 10, 2014
Article

Getting Cross-Cultural Teamwork Right

By: Tsedal Neeley

People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage differences in time zones, cultures, and languages, cross-border collaborators often fail to reach shared understanding or common... View Details

Keywords: Groups and Teams; Globalized Firms and Management; Conflict Management

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10 Sep 2014
News

Getting Cross-Cultural Teamwork Right

08 May 2017
Working Paper Summaries

Monetary Policy and Global Banking

Keywords: by Falk Bräuning and Victoria Ivashina; Banking

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

We propose a framework to guide managers on identifying the optimal work configuration for maximizing the effectiveness of their knowledge-driven organization. These insights draw upon over a dozen large-sample empirical projects and case studies we’ve conducted... View Details

October 2011
Article

Fair Pricing

By: Julio J. Rotemberg

This paper explores the consequences of supposing that consumers see a firm as fair if they cannot reject the hypothesis that the firm is somewhat benevolent towards them. When consumers can reject this hypothesis, some become angry, which is costly to the firm. The... View Details

Keywords: Price; Income; Consumer Behavior; Fair Value Accounting; Outcome or Result

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15 Oct 2015
Blog Post

Why We Recruit: Medallia

product management, and customer solutions teams. What recruiting tactics have you found most successful in engaging with students and/or alumni at HBS? Medallia connects with HBS talent in a number of... View Details

Keywords: Technology

June 2010
Article

Leadership Competencies for Implementing Planned Organizational Change

By: Julie Battilana, Mattia Gilmartin, Anne-Claire Pache, Metin Sengul and Jeffrey A. Alexander

This paper bridges the leadership and organizational change literatures by exploring the relationship between managers' leadership competencies (namely, their effectiveness at person-oriented and task-oriented behaviors) and the likelihood that they will emphasize the... View Details

Keywords: Leadership; Competency and Skills; Organizational Change and Adaptation; Planning; Relationships; Business Processes; Projects; Theory; Change; Behavior; Health Industry; United Kingdom

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September 2006 (Revised February 2007)
Case

Friendster (A)

By: Mikolaj Jan Piskorski and Carin-Isabel Knoop

In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details

Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry

May 1994
Article

The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations

By: T. M. Amabile, K. G. Hill, B. A. Hennessey and E. M. Tighe

The Work Preference Inventory (WPI) is designed to assess individual differences in intrinsic and extrinsic motivational orientations. Both the college student and the working adult versions aim to capture the major elements of intrinsic motivation (self-determination,... View Details

Keywords: Creativity; Motivation and Incentives; Measurement and Metrics; Higher Education; Employees; Personal Characteristics

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