Publications

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

does marketing link the producer, the seller, and then the consumer? That's a standard paradigm in advanced Western societies. Some of the stakeholders don't seem to have a voice because we don't seek their voice.— Kash Rangan The kind of View Details

Keywords: by Martha Lagace

30 Jul 2012
Research & Ideas

How Technology Adoption Affects Global Economies

It's not often that a best seller inspires academic research. If anything, it's usually the other way around. But Harvard Business School Associate Professor Diego A. Comin was motivated by reading Guns, Germs, and Steel, Jared Diamond's... View Details

Keywords: by Carmen Nobel

July 2020
Case

CSL Capital Management: Patriot Proppants (A)

By: Victoria Ivashina and Yury Kapko

This two-part case series follows CSL Capital’s 2009 investment in the greenfield manufacturing company, Patriot Proppants. CSL, a recently established investment firm, employs a unique investment model, funding new ("green field") energy service businesses that serve... View Details

Keywords: Investment; Renewable Energy; Business Model; Decision Making

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had rapidly expanded sales to $100... View Details

Keywords: by James Heskett; Retail

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

06 Aug 2012
Research & Ideas

Strategic Intelligence: Adapt or Die

strategic inertia. What did it do wrong? A: In the 1980s Circuit City discovered a good business model and started rolling it out across the United States. The company was growing very, very fast-20 to 30... View Details

Keywords: by Michael Blanding

11 Apr 2023
Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

fuels was in line with what other companies supported: $100-150/ton of CO2. For their business model, BTG Bioliquids chose the technology licensing route, instead of a capital-intensive model where they... View Details

08 Feb 2023
Op-Ed

Building an Inclusive Workplace? Prepare to Shield It from Economic Fears

Following the murder of George Floyd in 2020, business leaders vowed to change organizational culture to increase diversity and inclusion. Some companies established more robust employee affinity groups, others diversified the voices on... View Details

Keywords: by Hise O. Gibson and Nicole Gilmore

08 Jan 2008
First Look

First Look: January 8, 2008

suffering incurred by the affected population. We use a political economy model of disaster prevention, supported by case studies and preliminary empirics to explain why some governments prepare well for disasters and others do not. We... View Details

Keywords: Martha Lagace

October 2013 (Revised July 2024)
Teaching Note

Amazon in 2024

By: Sunil Gupta

Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details

Keywords: Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry

November 2008 (Revised January 2009)
Case

Arcapita - 2002

In 2002, Arcapita Bank, B.S.C., then known as First Islamic Investment Bank, or FIIB, faced a liquidity crunch. Aracapita offered Islamic-compliant private equity, real estate, and venture capital products. In the wake of the 9/11 terrorist attack, however, Islamic... View Details

Keywords: Business Model; Private Equity; Financial Liquidity; Investment; Globalized Firms and Management; National Security; Religion; Financial Services Industry

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

develop our product prototype and formally study the financial impact a digitally-enabled solar irrigation business can have on rural entrepreneurs and their communities. Based on the results of the pilot, we will scale our View Details

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason.... View Details

Keywords: Dina Gerdeman

Portrait Project

Brandon Angelini

make people think it was done professionally”). Through building something together with my parents, I learned about a lot more than a picnic table. I picked up insights about planning, hard work, thoughtfulness, and humility. My life will be View Details

February 2018
Case

Redfin

By: Marco Di Maggio and Julia Kelley

Redfin, a technology-powered residential real estate brokerage, was founded in 2002 with the intention of using technology to disrupt the real estate industry. Over the next 15 years, Redfin made several changes to its business model. Initially, the company provided... View Details

Keywords: Business Model; Strategy; Decision Making; Real Estate Industry

May 2016
Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth

In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details

Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville