Publications

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November 1999
Background Note

Recognizing Revenues and Expenses: Realized and Earned

By: Robert S. Kaplan

Describes a key concept in financial accounting: choosing an appropriate revenue recognition point. The accrual process requires revenue recognition and expense matching for reporting on the value creation process of companies. Describes the two key criteria for... View Details

Keywords: Accounting Audits; Accrual Accounting; Cost Accounting; Budgets and Budgeting; Revenue; Profit; Cost Management; Value Creation; Competitive Strategy; Financial Statements; Accounting Industry

May 1994 (Revised November 1994)
Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger

Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details

Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry

Web

Strategy - Institute For Strategy And Competitiveness

frameworks that explain how competition works and its implications for strategy in business, government, and society. What is Strategy? Strategy explained Strategy frameworks The Five Forces, the Value Chain, and other essential... View Details

Web

Initiatives & Projects - Faculty & Research

that drives investor and managerial decision making. In 2022 the International Foundation for Valuing Impacts (IFVI) grew out of IWA. The research conducted at IWA, and the former IWA team, are now part of IFVI. The Valuation Technical... View Details

05 Jul 2016
First Look

July 5, 2016

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors By: Lund, Ragnar, and Stephen A. Greyser Abstract—Organizations in the field of sports are becoming increasingly dependent... View Details

Keywords: Sean Silverthorne

Web

Marketing - Faculty & Research

Elberse This world-wide Case Centre competition recognizes an excellent practitioner in the case classroom. More Information About the Unit Marketing is critical for organic growth of a business and its central role is in creating, communicating, capturing and... View Details

10 Dec 2013
First Look

First Look: December 10

from "real work." But when Google's people analytics team examined the value of managers, applying the same rigorous research methods the company uses in its operations, it proved the skeptics wrong. Mining data from employee... View Details

Keywords: Sean Silverthorne

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

high-tech equivalents of the yard sale—electronic auction sites—bring Simplifiers together with those who are yet to catch the habit. This growing segment of Simplifiers presents a challenge to marketers. These are well-off people who View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

Program

Leading Global Businesses

Lead with self-awareness, cultural sensitivity, and empathy Develop a global leadership team that reflects the diversity of its global customers Align people around your company's purpose and values Build internal and external networks... View Details

November–December 2022
Article

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details

Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry

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January 2021 (Revised February 2021)
Case

TCS: From Physical Offices to Borderless Work

By: Prithwiraj Choudhury and Malini Sen

Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,... View Details

Keywords: Remote Work; Organizational Structure; Change Management; Transformation; Decision Choices and Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe

October 2003 (Revised October 2004)
Case

AT&T Canada (A)

By: Andre F. Perold and Kwame C. Van Leeuwen

AT&T Canada (ATTC) is a merger arbitrage situation where AT&T Corp. has a contractual commitment to purchase the shares of ATTC at an escalating formula price. However, ATTC's business is performing poorly, and its bonds are trading at significant discounts to par.... View Details

Keywords: Agreements and Arrangements; Valuation; Mergers and Acquisitions; Investment; Telecommunications Industry; Canada

December 2004 (Revised May 2005)
Case

Nestle: Sustainable Agriculture Initiative

By: Forest L. Reinhardt

Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Business and Community Relations; Corporate Strategy; Agribusiness; Supply Chain Management; Marketing Strategy; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry

January 2014 (Revised April 2025)
Supplement

The PGA Tour (B)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States

December 2004 (Revised April 2006)
Case

Mavens & Moguls: Because Marketing Matters...

By: Myra M. Hart, Kristin Lieb and Victoria Winston

Mavens & Moguls is a virtual marketing-consulting firm of approximately 40 professionals. Examines the processes by which Paige Arnof-Fenn (an HBS grad with deep industry experience)draws on her experience and her network to create a high-quality marketing consulting... View Details

Keywords: Networks; Values and Beliefs; Business Growth and Maturation; Organizational Structure; Marketing; Entrepreneurship; Experience and Expertise; Growth and Development Strategy; Consulting Industry

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December 1996
Background Note

Financial Engineering and Tax Risk: The Case of Times Mirror PEPS

By: Peter Tufano

Provides general background on the taxation of corporate securities, and shows how the inconsistent taxation of functionally-similar securities can permit financial engineers to bear tax risk to earn positive returns. Designed to be used with Times Mirror Co. PEPS... View Details

Keywords: Risk Management; Taxation; Corporate Finance

October 2011 (Revised August 2012)
Case

INNOVA-MEX's Bid for ENKONTROL

By: Ramana Nanda, William R. Kerr and Carin-Isabel Knoop

In their second year, two Mexican HBS MBAs joined forces to start a search fund based in Mexico City. They had raised money to acquire an existing private company in Mexico with an initial enterprise value between $5 million and $15 million. Just seven months after... View Details

Keywords: Business Exit or Shutdown; Corporate Entrepreneurship; Investment Funds; Corporate Finance; Mexico City