Publications

01 Mar 2009
News

The Myth of Laissez-Faire

Even as government intervention and regulation are looming large in the United States, one is still pulled up short on encountering Jeff Madrick’s new book, The Case for Big Government (Princeton University Press). And when he says big, Madrick (MBA ’71), editor of... View Details

Keywords: Sean Silverthorne; Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Dec 2008
News

There’s a New Class in Town

Members of the MBA Class of 2010 (900 in all) reported for duty in September. Selected from a pool of 8,661 applicants, the group is 38 percent women and 33 percent international. Just over 200 of the incoming students have an industry... View Details

Keywords: Finance; Management, Scientific, and Technical Consulting Services; Professional Services

July 1997 (Revised December 1998)
Case

Sun Microsystems: Realizing the Potential of Web Technologies

Describes how Web technology has been deployed at Sun--how it has evolved from being perceived as an inappropriate use of company resources to become the centerpiece of the company's business strategy. View Details

Keywords: Information Technology; Business Strategy; Web; Web Services Industry; Web Services Industry

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April 2006 (Revised May 2007)
Case

Apple Computer, 2006

By: David B. Yoffie and Michael Slind

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details

Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry

July 2004 (Revised September 2005)
Case

Novell: Open Source Software Strategy

Describes Novell's open source software strategy and the business environment in which it has arisen. Introduces open source software and strategies based on open source and offers opportunities to discuss IT strategy, IT management, and organizational change. One key... View Details

Keywords: Organizational Change and Adaptation; Value Creation; Strategy; Open Source Distribution; Information Technology; Applications and Software; Intellectual Property; Information Technology Industry

May 2010 (Revised May 2010)
Case

Data.gov

By: Karim R. Lakhani, Robert D. Austin and Yumi Yi

This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details

Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Public Administration Industry; United States

22 Feb 2022
News

March 2022 Alumni and Faculty Books

path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival. Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers. Influence Is... View Details

01 Mar 2015
News

Ink

Book Review: The Future of Learning To educate America’s youth, we treat them like products in a factory, according to the education experts who wrote Blended: Using Disruptive Innovation to Improve Schools. We march students through standardized courses and... View Details

Keywords: Sean Silverthorne; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Jun 2008
News

Where Are They Now?

Christian University, he was not only TCU’s first African American basketball player but also the first in the entire Southwest Conference. In 1975, about the same time a kid named Bill Gates opened a shoestring operation called Microsoft, Cash was closing in on his... View Details

Keywords: Mary Ellen Gardner; Information; Information; Information; Information; Information

June 2001
Case

Infinata: The Quest for Human Resource Venture Capital

By: Jay O. Light and Anthony Massaro

A potential start-up in the Web-based Customer Relationship Management (CRM) is considering a deal with a software developer. View Details

Keywords: Negotiation; Negotiation Deal; Customer Relationship Management; Internet and the Web; Business Startups; Information Technology Industry

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01 Mar 2006
News

Using IT to Heal U.S. Health Care

2004. Brailer’s mission is to give every American an electronic health-care record by 2014 and to link those records to a national medical data network. “It’s time to put health information technology center stage,” Brailer told some 300... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

01 Oct 1999
News

New Chairman Updates Development in MBA Program

In June, W. Carl Kester, the School's Industrial Bank of Japan Professor of Business Administration, was appointed senior associate dean and MBA Program chair (succeeding Professor and Senior Associate Dean Steven C. Wheelwright). The... View Details

May 1997 (Revised July 1997)
Case

Vermeer Technologies (C): Negotiating the Future

By: Ashish Nanda

The success of the Vermeer software offering suddenly transforms the start-up into a sought after company. After arduous negotiations, Vermeer management is faced with the choice of continuing as an independent company or being acquired by Microsoft or Netscape. View Details

Keywords: Negotiation; Applications and Software; Decision Making; Acquisition; Business Startups; Business Strategy; Information Technology Industry

April 1993 (Revised May 1994)
Case

Prodigy Services Company (A)

By: Lynn S. Paine

Top executives of Prodigy Services Co. must decide how to respond when publicly accused of allowing anti-Semitic messages to be posted on the electronic bulletin boards of the company's interactive computer service. Can they defend free expression while at the same... View Details

Keywords: Ethics; Values and Beliefs; Communication Intention and Meaning; Information Technology; Decision Making; Law; Management Teams; Information Technology Industry