Publications

2004
Book

Having It All...And Making It Work: Six Steps for Putting Both Your Career and Your Family First

By: D. Quinn Mills, Sasha Mattu and Kirstin Hornby

Keywords: Personal Development and Career; Work-Life Balance

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April 2012 (Revised February 2013)
Case

H-E-B: Creating a Movement to Reduce Obesity in Texas

By: Jose B. Alvarez, Jason Riis and Walter J. Salmon

In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and... View Details

Keywords: Corporate Social Responsibility and Impact; Profit; Leading Change; Customer Focus and Relationships; Food and Beverage Industry; Food and Beverage Industry; Texas

16 Mar 2023
Research & Ideas

Why Business Travel Still Matters in a Zoom World

percent increase in new patents between firms in those places. “Even in a hybrid world, even in a world of work-from-anywhere, we still need to occasionally meet colleagues in person for social purposes.” Choudhury View Details

Keywords: by Kara Baskin; Air Transportation

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

says, "which we view as a triangle" representing cutting working capital, reducing transaction costs, and providing world-class customer service. Balancing these competing priorities means that... View Details

Keywords: by David Stauffer

2002
Case

Dell Computer Corporation

By: Vijay Govindarajan and Julie Lang

The world's largest direct-selling computer company grew from its philosophy that customers know what they want and Dell can deliver it through custom assembly of outsourced components. Through a combination of financial and non-financial measures, Dell turned itself... View Details

Keywords: Marketing Strategy; Hardware; Customization and Personalization; Consumer Products Industry; Service Industry

15 Apr 2016
News

First African American Woman to Receive Harvard MBA Talks Power of Persistence, Resilience, and Courage

when she was honored as an HBS Alumni Achievement Award recipient. In a recent wide-ranging interview with Black Enterprise, Lambert reflects on the impact of HBS on her career, her upbringing in the segregated South, and how she has met... View Details

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises

May 2014
Article

Group Membership Alters the Threshold for Mind Perception: The Role of Social Identity, Collective Identification, and Intergroup Threat

By: Leor M. Hackel, Christine E. Looser and Jay J. Van Bavel

Human faces are used as cues to the presence of social agents, and the ability to detect minds and mental states in others occupies a central role in social interaction. In the current research, we present evidence that the human propensity for mind perception is bound... View Details

Keywords: Groups and Teams; Identity; Personal Characteristics; Cognition and Thinking

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11 Mar 2021
Blog Post

A Year as Co-Presidents: Q+A with AASU's Bukie Adebo (MBA 2021) and Alexis Jackson (MBA 2021)

Could you tell us more about the work AASU has been able to accomplish and how those events personally affected you? Alexis Jackson: The events during the summer of 2020 made us think critically about how we... View Details

Fall 2018
Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno

Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details

Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Apparel and Accessories Industry

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Web

IT Strategy: Creating a Frictionless Experience with Federated Identity and Access Management | Information Technology

the identity and access management (IAM) landscape at HBS is complicated with manual processes, custom solutions, and isolated systems. Users are burdened with maintaining... View Details

19 Dec 2006
First Look

First Look: December 19, 2006

demand. Download working paper: http://www.nber.org/papers/w12756 The Value of a 'Free' Customer Authors:Sunil Gupta, Carl F. Mela, and Jose M. Vidal-Sanz Abstract Central to a firm's growth View Details

Keywords: Sean Silverthorne

September 1999 (Revised February 2004)
Case

Juice Guys (B)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

26 Mar 2024
Cold Call Podcast

How Do Great Leaders Overcome Adversity?

Keywords: Re: Anthony Mayo

Jeff Gortmaker

I am a Ph.D. candidate in Business Economics on the 2024-2025 academic job market. My research focuses on industrial organization, with secondary interests in econometrics and finance.

You can find my personal website View Details

25 Apr 2024
Blog Post

Climate Stories: Water Series - Episode #18: Tom Ferguson (MBA 2014) Venture Capitalist and Water Evangelist

BEI is delighted to bring you this mini-series on HBS alumni tackling problems related to water and climate change. Emotional and visible connection to a topic is key to driving action. There seem to be few... View Details

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

April 1999 (Revised February 2001)
Case

Davis Boatworks

By: Howard H. Stevenson, Michael J. Roberts and Matthew C. Lieb

A successful entrepreneur is considering his need for growth financing and his desire to achieve some personal liquidity. He has arguably the most successful sportfishing boat made, but sees the need both to grow further and to reduce his personal exposure to a... View Details

Keywords: Growth Management; Business Growth and Maturation; Personal Finance; Entrepreneurship; Manufacturing Industry

August 2014
Case

Netflix: Designing the Netflix Prize (A)

By: Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar and Stephanie Healy Pokrywa

In 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a... View Details

Keywords: Crowdsourcing; Prizes; Digitization; Algorithms; Recommendation Software; Disruption; Transformation; Collaborative Innovation and Invention; Technological Innovation; Knowledge Sharing; Applications and Software; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; United States