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Show Results For
- All HBS Web
(3,623)
- People (15)
- News (952)
- Research (2,122)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,505)
- 02 Mar 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Energy
agriculture, and manufacturing. What HBS Brings to the Energy Ecosystem The diversity within the energy sector also extends to company size. There are startups creating innovative solutions to address energy problems around the world, as... View Details
Keywords: Energy / Cleantech
- 04 Mar 2008
- News
HBS Blogs
Fitness, Baby Boomers, Business, and Living”; archived since July 2006) MBA 1980I Jim McGee, McGee’s Musings, http://www.mcgeesmusings.net/ (book reviews and comments on design, technology, learning,... View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
store; simultaneously, new customers are attracted to the direct channels, perhaps due to a branding effect stemming from the publicity surrounding the new store, which makes customers more aware of and more... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
itself from a competitive perspective to continue its growth and stand out from the other industry players?" The Answers: "I would suggest looking at the business model and trying to extend the View Details
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
to spur innovation and creativity, and to improve the branding and reputation of their organization. Intentionality: Even in the most casual... View Details
Keywords: Re: Boris Groysberg
Charles A. Heimbold, Jr.
Heimbold focused on Bristol-Myers Squibb’s growth and created a scientific-based, world-leading pharmaceutical company with very strong consumer franchises. Sixty-two percent of its sales come from pharmaceuticals (where it holds... View Details
Keywords: Healthcare
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
spread the high fixed costs of development and commercialization over their high sales volumes.” Those larger companies also may have benefitted from brand reputation, which could see customers flock to... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
http://cb.hbsp.harvard.edu/cb/product/809009-PDF-ENG Red Tomato: Keeping It Local Jose Alvarez, Mary Shelman, and Laura WinigHarvard Business School Case 510-023 This case describes the operating model and... View Details
Keywords: Martha Lagace
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Australian brand Maggie Beer. Building on a $5 million early fundraise, Upstreet has opened a funding round to build its share rewards program and begin expansion into the United States View Details
Gilbert Colgate
Colgate merged with the Peet Company and B. J. Johnson, maker of Palmolive soap, the largest selling soap brand in America in the early 1900s. Colgate led the newly merged Colgate, Palmolive-Peet Company... View Details
Keywords: Personal Care & Home Products
- October 2018 (Revised April 2019)
- Teaching Note
Kids & Company: Entering the U.S.
By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011. View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Leadership; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Selection and Staffing; Customer Focus and Relationships; United States; Canada
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions
- 02 May 2016
- Blog Post
Why We Recruit: Samsung Global Strategy Group
Why We Recruit is a series of interviews with our recruiting partners to discuss everything from their experience of working with HBS to what they want students to know. Each week, we will release a new interview that dives into a unique perspective of recruiting.... View Details
Keywords: Technology
- 30 May 2016
- Blog Post
Meet the HBS Sound Society
had some pretty big names on campus — artists like The Chainsmokers and Alison Wonderland. We spoke with them about the business of being a musician, how digital technology was impacting how they make money View Details
- 01 Jun 2014
- News
A Look at Olook
July 2011, after a year-and-a-half at McKinsey and about six months as the cofounder of Dafiti, which he calls a "Zappos clone"—a kind of Brazilian knockoff of the famous American online shoe seller. Olook sells its own View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it will fit into their lives. (See... View Details
Louis B. Neumiller
Under Neumiller's "home-town-boy" leadership style, Caterpillar's revenues grew from over $100 million in 1941 to $827 million in 1963, prospering through World War II and the global post-war boom. Neumiller built the... View Details
Keywords: Construction & Real Estate
- 01 Apr 2002
- News
HBS Press Books in Brief
Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to... View Details
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a View Details