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Show Results For
- All HBS Web
(3,012)
- People (5)
- News (846)
- Research (1,901)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,084)
- 13 Jan 2015
- First Look
First Look: January 13
can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention,... View Details
Keywords: Sean Silverthorne
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
different in terms of the safety of gas cans sold at Walmart. Consider the alternative counterfactual, namely, that Walmart did not exist during this time. Would Blitz have created a safer gas can to sell to other buyers? Based on Blitz's... View Details
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
sell when it costs so little to be happy ." Warren speculated that "we are going to come up with a self-sustaining economy meaning that we will revert back to small towns that depend less on trade and more about the common... View Details
- 01 Sep 2012
- News
On a Sound Track
convey? You have to stay close to your core consumer. Even though Skullcandy has grown over the years, and we now sell in mainstream places like Best Buy, Target, and Apple stores, the consumer at the center of our circle is still the... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic diseases. With the new vision setting... View Details
Keywords: Sean Silverthorne
- 09 Feb 2016
- First Look
February 9, 2016
illustrates what a Strategic Deal Profile is, why it is important, and the issues involved in making such a Profile part of actual selling behaviors and performance management practices. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- 13 May 2014
- First Look
First Look: May 13
such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details
Keywords: Sean Silverthorne
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher.... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
rolled out its system by forging together, not just aligning, business and IT strategies; employing the simplest possible technology; making the system truly modular; letting it sell itself to users; and ensuring that users influence... View Details
Keywords: Martha Lagace
- 23 Aug 2004
- Research & Ideas
New Challenges for Long-Term Investors
find that younger investors and investors from all over the world are willing to buy the equities that baby boomers sell to finance their retirement. A different story could play if, for example, the need to finance their retirement leads... View Details
Keywords: by Ann Cullen
- 01 Dec 2015
- First Look
December 1, 2015
vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of various forms of... View Details
Keywords: Sean Silverthorne
- 27 May 2014
- First Look
First Look: May 27
distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing to sell Glass directly through online... View Details
Keywords: Sean Silverthorne
- 10 Aug 2011
- Research & Ideas
HBS Faculty Views on Debt Crisis
believe, is why we saw the stock market sell off so dramatically on Monday. Investors fear a global slowdown in growth and a resulting negative impact on corporate profits. We won't know for several months the extent of the damage. GNP,... View Details
Keywords: by Staff
- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
"We were selling seven to eight million cubic feet per day and I was responsible for it. I thought we should take a better interest in it," says Thomas. The problem was that although he was in charge of the machines that... View Details
Keywords: by Theodore Kinni
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
quality offerings, but he was selling more than the gloves, fans, corsets, or picnic hampers. He was also creating a brand with a very important service component to it, and this component was not nearly as important in Wedgwood or... View Details
Keywords: by Martha Lagace
- 01 Jun 2003
- News
Books
development, and other business activities where on–demand creativity is essential to success. — Deborah Blagg Wheel, Deal, and Steal by D. Quinn Mills (Financial Times Prentice Hall) As a follow–up to last year’s Buy, Lie, and Sell High:... View Details
- 19 Sep 2012
- News
On a Sound Track
convey? You have to stay close to your core consumer. Even though Skullcandy has grown over the years, and we now sell in mainstream places like Best Buy, Target, and Apple stores, the consumer at the center of our circle is still the... View Details
- 07 Apr 2015
- First Look
First Look: April 7
during this process, including questions concerning whether to sell or spin-off the assets; how to handle customers, employees, and investors during the restructuring; and how to reorganize a diversified business to increase the... View Details
Keywords: Sean Silverthorne
- 04 Nov 2014
- First Look
First Look: November 4
$4.6 million annually, with resets every 20 years at 4.5% of the appraised value of the land. The next reset is in 2022, and in the meantime Rick must make a decision on whether it might be better for the trust's beneficiaries to sell the... View Details
Keywords: Sean Silverthorne