Personalization - Publications - Faculty & Research

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

below Ohio’s well-publicized Vax-a-Million lottery campaign, where per-person costs were $68, and it’s lower than the $88 to $380 cost per person for flu vaccination campaigns in the US. Along the way, the team also provided takeaways to... View Details

Keywords: by Scott Van Voorhis; Health; Technology

02 Mar 2016
News

David Moss is Rewriting History

the US Constitution, you need to understand the time period from which it emerged, Moss argues, and the problems and personalities that shaped it. Today’s case protagonist is Founding Father James Madison; the question he faces is the... View Details

Keywords: April White

06 Aug 2013
First Look

First Look: August 6

https://www.hbs.edu/faculty/Pages/download.aspx?name=norton%20apfelbaum%202013.pdf August 2013 Journal of Personality and Social Psychology The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior By: Ruedy, N.E., C.... View Details

Keywords: Anna Secino

Web

Help - Research Computing Services

prevalent method of contacting RCS and is recommended as it facilitates matching the request to the person on the team best suited to address the inquiry. Clients typically receive an email response within a business day. What is the... View Details

01 Mar 2024
News

Elevator Pitch: Banking On It

institutions through self-serve customization, a low-code API builder that allows lenders to integrate partners of their choosing, and personalized agent portals that provide effortless onboarding and department-specific dashboards. The... View Details

Keywords: fintech; finance; entrepreneurship; Finance

02 Aug 2021
Research & Ideas

What If Closing the Wage Gap Means Everyone Earns Less?

It’s a sticky but common dilemma for managers: A valued employee finds out that a coworker earns more, gets upset, and demands a raise. If gender or race figure into the wage gap, tensions can escalate fast. Companies, including Whole Foods, Starbucks, and the social... View Details

Keywords: by Avery Forman

Profile

Peter Gumulia

leadership muscle. He turned to HBS, “not necessarily to shift careers, but to make room for personal and professional exploration. I had a busy five to six years in which I didn’t have the head space to step back and ask myself: What... View Details

03 Dec 2010
Working Paper Summaries

Creating Leaders: An Ontological Model

Keywords: by Werner Erhard, Michael C. Jensen & Kari L. Granger

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

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Profile

Jiaojun Wang

enthralled by the best food I have ever tasted, and the brand was no other than “KFC.” Now that KFC is ubiquitous in China, I never forget the simple joy it brought to me and my family. Who is one person from your life that you admire the... View Details

25 Aug 2014
News

Ashraf M. Dahod, MBA 1981

face rejection are job requirements for entrepreneurs. “No one person can build a company,” says Dahod, reflecting that one of the most difficult moments in his career was when he sold Starent to Cisco and decided to build a new team. “I... View Details

Keywords: Susan Young

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

simply you and the person on the other side of the table, but it is often much more complex, requiring an act of disciplined imagination rather than a mechanical list. In our new book, we systematically work through ways to get the right... View Details

Keywords: by Martha Lagace

Web

A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

personal perspectives of the life and trajectory of a nineteenth—century firm—a firm that prospered at the height of the China trade and met its decline with the advent of new technologies and the emergence of the Chinese as mainstream... View Details

Web

McArthur Hall | About

Others spoke about McArthur’s distinguished career, and Dean Kim B. Clark, expressing the sentiments of many, noted, “The real measure of John’s impact on HBS is not in the formal record. It is in his spirit, character, and the depth of his View Details

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

it is both, depending on such things as the level of complexity, stage of the decision-making process, the purpose of the decision, the context in which the choice is made, whether we are deciding or rationalizing the decisions we've already made, or our View Details

Keywords: by Jim Heskett

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

from 260 employees to 38 in 10 days,” one CEO shared. “Decisions had to be made swiftly. It was heart-wrenching. My mindset has changed. Priorities have changed, personally and professionally.” Executives have turned to a handful of... View Details

Keywords: by Boris Groysberg and Sarah Abbott

17 Nov 2015
Blog Post

What is HBS START Week?

students’ next two years. We structured START around the three pillars at the foundation of successful student life: (1) personal and (2) professional development and (3) a strong community to facilitate said development. START affords... View Details

24 Oct 2019
Blog Post

Harvard’s JD/MBA: Viroopa Volla (JD/MBA 2021) Answers Your Questions

at HBS. The third and fourth years are elective years in which students take courses at both schools just like their peers. JD/MBAs have been known to pursue a variety of additional pursuits related to their personal interests. At the law... View Details

26 Jun 2013
News

How a Trivial Pursuit Became a Significant Case

that led to a $3 million profit venture in eight months"—he proposed a trivia game about television's shows, history, and personalities to the publisher of TV Guide magazine. TV Guide liked Reiss's idea, and with the magazine providing... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Miscellaneous Store Retailers; Retail Trade

February 1999 (Revised April 1999)
Case

Bain & Company, Inc.: Making Partner

By: Ashish Nanda

In June 1998, Bain's compensation and policy committee meets to review candidates for elevation to partnership. The case presents the profiles of four candidates and ends with the promotion committee debating the merits of the candidates. View Details

Keywords: Partners and Partnerships; Personal Development and Career; Employees

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