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- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
- July 1988 (Revised May 1998)
- Teaching Note
Motorola and Japan (A), (B), and (A), Supplement, Teaching Note
By: David B. Yoffie
Teaching Note for (9-388-056), (9-389-172), and (9-388-057). View Details
- July 1988
- Teaching Note
Kentucky Fried Chicken (Japan) Ltd., Teaching Note
Teaching Note for (9-387-043). View Details
- June 1988 (Revised December 1991)
- Case
An Tai Bao Coal Mining Project
By: W. Carl Kester and Richard P. Melnick
An Tai Bao is the world's largest open-pit coal mine and is located in China's Shanxi province. After eight years of planning and negotiating, Occidental Petroleum, the foreign partner in the deal, is about to sign an ownership and financing agreement for $475 million... View Details
- May 1988
- Background Note
Roles and Relationships of Business and Government
By: George C. Lodge
Synthesizes a wide range of literature and experience concerning comparative government-business relations, focusing especially on Japan, Europe, and the United States with some references to Brazil and Mexico. Designed for discussion in two consecutive class sessions.... View Details
- 16 May 1988
- Lecture
Bank-Manufacturer Relationships in the United States and Japan
By: W. Carl Kester
- November 1987 (Revised March 1988)
- Case
Searching for Trade Remedies: The U.S. Machine Tool Industry--1983
By: David B. Yoffie
In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details
- October 1987 (Revised February 1992)
- Case
Motorola and Japan (A)
By: David B. Yoffie and John J. Coleman
In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central... View Details
- October 1987 (Revised April 1991)
- Supplement
Motorola and Japan (A), Supplement
By: David B. Yoffie and John J. Coleman
Updates Motorola and Japan (A) for 1982. View Details
- September 1987 (Revised January 1992)
- Case
Semiconductor Industry Association and the Trade Dispute with Japan (C), The
By: David B. Yoffie and John J. Coleman
- September 1987 (Revised October 1987)
- Case
Thai Farmers Bank (A)
- September 1987
- Article
Short-term and Long-term Expectations of the Yen/Dollar Exchange Rate: Evidence from Survey Data
By: J. Frankel and K. A. Froot
- June 1987 (Revised March 1991)
- Case
Semiconductor Industry Association and the Trade Dispute with Japan (A), The
By: David B. Yoffie and John J. Coleman