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  • 01 Dec 2015
  • First Look

December 1, 2015

into consumer psychology. To reach this goal, we first briefly outline several methods that are part of the consumer neuroscience toolkit and how they are currently used. We then provide an overview of the research that has laid the... View Details
Keywords: Sean Silverthorne
  • 30 Jun 2022
  • News

Scaling Hope

learning platform, Just Five, which was marketed to major corporations. The program provides five-minute, online lessons that offer the most essential information about addiction, including the crucial understanding that addiction is a... View Details
  • 23 Mar 2010
  • First Look

First Look: March 23

pharmacovigilance in the present era of large-scale pharmaceutical use for chronic conditions. Crossing Boundaries to Investigate Problems in the Field: An Approach to Useful Research Author: Amy C. Edmondson Publication: In Doing View Details
Keywords: Martha Lagace
  • 25 Feb 2020
  • News

Task Force

money. But they also learned Mexicans loved their smartphones and wanted to earn more money, despite the hassle of two-hour job commutes. Given their backgrounds in retail, Campbell and Monroy focused on seven different industry use cases, including View Details
Keywords: Julia Hanna; gig economy; Retail Trade
  • Web

Business Economics Online Course | HBS Online

of network effects through various case studies helped me see market opportunities through an entirely different lens. The market knowledge I acquired helped me refine and expertly craft View Details
  • Web

McCollum Center | About

detergents, and plastics. Within the company, he launched departments devoted to market research, research and development, and planning and coordination. Leonard McCollum with Dean George Baker (1962–1970)... View Details
  • Web

Joiner - Entrepreneurship

Student Journey Joiner Required Curriculum Elective Curriculum Getting a job at a startup is a networked path and individual search. Throughout your time at HBS, use resources such as the Rock Center, VCPs, EIRs, Baker Library’s Research... View Details
  • 25 Feb 2014
  • First Look

First Look: February 25

in the country's economy during the past two decades, have brought together a group of economists and political scientists to systematically examine the impact of a wide range of factors affecting the economy's collapse, from the cost of labor regulation and the... View Details
Keywords: Sean Silverthorne
  • April 2025
  • Article

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
Related
  • 2019
  • Working Paper

Status Pivoting: Coping with Status Threats through Motivated Trade-off Beliefs and Consumption across Domains

By: Dafna Goor, Anat Keinan and Nailya Ordabayeva
Prior research established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption in the domain of the status threat (e.g., products associated with financial and professional success) is the most... View Details
Keywords: Status and Position; Luxury; Consumer Behavior
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  • 31 May 2007
  • Working Paper Summaries

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Keywords: by John T. Gourville & Dilip Soman
  • Web

Frequently Asked Questions | HBS Online

courses are completed successfully, learners will earn a Certificate of Specialization. HBS Online is currently offering a Learning Track in Leadership and Management , Strategy , Entrepreneurship and Innovation , Business in Society , Finance and Accounting , and... View Details
  • 14 Sep 2023
  • Blog Post

MBAs Accelerate Their Social Enterprise Ventures

startup to tackle product accessibility for the disability community. Many products and websites today are inaccessible to people with disabilities despite over 30 years of the Americans Disabilities Act which prohibits disability discrimination. Very few of the... View Details
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

average, use unverifiable discretion to convey private information on future cash flows; in contrast, agency theory predicts managers, on average, use unverifiable discretion opportunistically. We test these alternative hypotheses using a sample of firms with View Details
Keywords: Martha Lagace
  • 29 Jun 2010
  • First Look

First Look: June 29

cater to these preferences and beliefs by engineering securities perceived to be safe but exposed to neglected risks. Because the risks are neglected, security issuance is excessive. As investors eventually recognize these risks, they fly back to the safety of... View Details
Keywords: Martha Lagace
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

in expectation. We also show that by offering both CPC and CPA, an ad platform can weakly increase its revenues compared to offering either alternative alone. Download the paper: http://www.hbs.edu/research/pdf/09-074.pdf Competition and Resource Sensitivity in... View Details
Keywords: Martha Lagace
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
  • 04 Feb 2014
  • First Look

First Look: February 4

sleep and waking up routines. However, there were several factors Nanda had to grapple with before she could commit to final manufacturing design and development. Did she conduct sufficient market research... View Details
Keywords: Sean Silverthlorne
  • 11 May 2010
  • First Look

First Look: May 11

Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate... View Details
Keywords: Martha Lagace
  • 07 Apr 2015
  • First Look

First Look: April 7

  Publications April 2015 Harvard Business Review How to Really Motivate Salespeople By: Chung, Doug J. Abstract—Much of what we believe about the best ways to compensate and motivate the sales force is based on theory and lab experiments. But in the past decade, View Details
Keywords: Sean Silverthorne