Publications

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July 2005 (Revised August 2006)
Case

Amagansett Funds (A)

Amagansett Funds has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a "tax on their jobs." Amagansett is investigating whether CRM can be improved by making its data... View Details

Keywords: Management; Customer Relationship Management; Information Technology; Financial Services Industry

June 2002 (Revised July 2002)
Background Note

Government Games: Understanding the Role of Government In Business Strategy

Lays out a framework for understanding the impact of government on business strategy. Distinguishes between two major types of "games" that businesses play that involve government: value net games and public interest games. Highlights the multiple roles that government... View Details

Keywords: Business Strategy; Business and Government Relations

June 2001
Teaching Note

Role of Intermediaries in Supply Chains TN

By: Ananth Raman

Describes the role of intermediaries in the Coordinating and Managing Supply Chains elective course at HBS. Contrary to many observers' predictions, intermediaries have continued to survive and even grow. This module examines the ways in which intermediaries can add... View Details

Keywords: Cost of Capital; Cost Management; Labor; Supply Chain Management; Motivation and Incentives

April 1996 (Revised March 1998)
Exercise

Starlite Corporation: General Information

By: Kathleen L. McGinn and Julia Morgan

A multiparty, intraorganizational negotiation exercise involving five vice presidents of human resources at $17.5 billion photography products company. In the midst of reengineering, the five VPs have been told to negotiate the possible alignment of resources in ways... View Details

Keywords: Negotiation Types

17 Jul 2012
News

How Will You Measure Your Life?

15 Nov 2018
News

Learn business strategy from Bill Gates, Steve Jobs & Andy Grove

Program

PLD Module 5

strategic decisions with a deeper understanding of the financial implications Help your company deliver greater value to a wide range of stakeholders Navigate high-stakes negotiations and drive better outcomes Expand your personal and... View Details

05 Jul 2016
First Look

July 5, 2016

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors By: Lund, Ragnar, and Stephen A. Greyser Abstract—Organizations in the field of sports are becoming increasingly dependent... View Details

Keywords: Sean Silverthorne

Program

Aligning Strategy and Sales

well as implement the infrastructure, processes, and cultural values critical to profitable growth. Details Develop a strategic sales approach optimized for your business Define your target customers and the best methods for reaching them... View Details

July 2020
Case

Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within

By: Emily Truelove, Linda A. Hill and Emily Tedards

When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady... View Details

Keywords: Female Protagonist; Organizational Change; Organizational Behavior; Culture Change; Digital; Innovation; Lean Startup; Experimentation; Metrics; Consumer Packaged Goods (CPG); Leadership; Leading Change; Change Management; Organizational Culture; Organizational Change and Adaptation; Disruption; Innovation and Invention; Digital Transformation

September 2021 (Revised October 2021)
Case

Tesla's Uncertain Fate as EV Race Accelerates

By: David Collis and Haisley Wert

By September 2021, Tesla had a staggering market cap of $755 billion. As the leader of the automobile industry, Tesla’s worth surpassed that of the six largest runner-ups combined, including Toyota, Volkswagen, BYD, Daimler, Great Wall Motors, and General Motors. As... View Details

Keywords: Electric Vehicles; Strategy; Corporate Strategy; Valuation; Competitive Advantage; Value Creation; Auto Industry

August 2019 (Revised July 2023)
Module Note

Demystifying the Family Enterprise: Module 1 - The Family

By: Christina R. Wing, Madeline Keulen and Vicki Morton

Module 1 of Demystifying Families in Business focuses on the Family. The Family unit forms the bedrock of the organizations that comprise the collective Family organization, specifically, the virtues that define the Family members’ rules of engagement, and the... View Details

Keywords: Family Business; Family and Family Relationships; Governance; Values and Beliefs; Business Organization

Web

Marketing - Faculty & Research

Elberse This world-wide Case Centre competition recognizes an excellent practitioner in the case classroom. More Information About the Unit Marketing is critical for organic growth of a business and its central role is in creating, communicating, capturing and... View Details

May 1994 (Revised November 1994)
Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger

Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details

Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry

Program

Agribusiness Seminar

insights that can help you build competitive advantage and drive growth in your own firm and career. Key Benefits Whatever role your company plays in the agribusiness value chain, this annual program will help you stay current on critical... View Details

Keywords: Agriculture; Agriculture

November 2022
Background Note

The Future of E-Commerce: Lessons from the Livestream Wars in China

By: Ayelet Israeli, Jeremy Yang and Billy Chan

This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details

Teaching Interest

Harvard Business Online: Business Strategy

By: Felix Oberholzer-Gee

Business Strategy equips current and aspiring managers and consultants with a simplified framework they can immediately apply to create value for customers, employees, and suppliers while maximizing returns and an organization’s competitive edge. The course features... View Details

Research Summary

Service Excellence by Design

By: Frances X. Frei

This research addresses how to design sustainable service models that deliver ongoing value to both customers and the firm. In particular, the research reveals three principles of effective service management (see View Details

December 1983 (Revised March 1999)
Case

The United States Financial Crisis of 1931

The behavior of the Federal Reserve System during the early years of the Great Depression has been a topic of considerable controversy. The Fed, it has been argued, pursued a contracting policy, thereby helping to turn what might have been only a brief recession into... View Details

Keywords: Government and Politics; Financial Crisis; United States