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Show Results For
- All HBS Web
(8,616)
- People (21)
- News (1,755)
- Research (5,672)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,967)
- October 2021
- Case
(180) Days of Quibi
By: David J. Collis and Terrence Shu
Mobile streaming app Quibi was ready to take the entertainment world by storm at its April 2020 launch. Backed by $1.75 billion, influential investors from Hollywood to Wall Street eagerly anticipated early success for this brainchild of Meg Whitman, former CEO of... View Details
Collis, David J., and Terrence Shu. "(180) Days of Quibi." Harvard Business School Case 722-377, October 2021.
- November 2006
- Case
Competitive Headaches (A): The Analgesic Wars
By: Dennis A. Yao
Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details
- April 2021
- Case
Coca-Cola: Preparing for the Next 100 Years
By: Cynthia A. Montgomery and James Weber
In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details
Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States
Montgomery, Cynthia A., and James Weber. "Coca-Cola: Preparing for the Next 100 Years." Harvard Business School Case 721-359, April 2021.
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- 15 Feb 2020
- News
Hedge fund fuels ‘concerns for our friends at Evergy’
- 2025
- Working Paper
Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships
By: Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Oğuz-Uğuralp
As consumers increasingly interact with AI applications specialized for social relationships, what
is the nature and depth of these relationships among actual users, and can company actions
influence these dynamics? We find that active users of the US-based AI... View Details
De Freitas, Julian, Noah Castelo, Ahmet Kaan Uğuralp, and Zeliha Oğuz-Uğuralp. "Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024. (Revised May 2025.)
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details
Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Semiconductor Industry; Manufacturing Industry; California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- September 2018
- Case
ProdEng: Services for Oil & Gas Extraction
By: Frank V. Cespedes, Maria Fernanda Miguel and Mariana Cal
ProdEng is a venture created as part of a PE fund and provides oil field services in Argentina. In 2016, an industry-wide unforeseen oil and gas demand slump drove ProdEng’s average service rates down by more than 37%, with EBITDA margins falling from 50% to 24% in the... View Details
Cespedes, Frank V., Maria Fernanda Miguel, and Mariana Cal. "ProdEng: Services for Oil & Gas Extraction." Harvard Business School Case 819-003, September 2018.
- August 2016 (Revised May 2017)
- Case
eBay vs. Carl Icahn, 2014
By: David B. Yoffie and Eric Baldwin
This case explores Carl Icahn's attack on eBay, starting in January 2014. The case examines how John Donahoe, CEO of eBay, should respond to Icahn's demand that eBay spin off PayPal and accept Icahn's two nominees to the board of directors. View Details
Keywords: Activist Shareholder; Activist Investors; Technology; Strategy; Corporate Strategy; Investment Activism; Financial Services Industry; Retail Industry
Yoffie, David B., and Eric Baldwin. "eBay vs. Carl Icahn, 2014." Harvard Business School Case 717-417, August 2016. (Revised May 2017.)
- 13 Apr 2017
- News
When Shareholders Speak Their Minds
- 19 Sep 2012
- News
Boring is Productive
- August 2022
- Background Note
Retail Media Networks
By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
- April 1998
- Case
Becton Dickinson: Worldwide Blood Collection Team (Abridged)
By: Clayton M. Christensen
Becton Dickinson's Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change... View Details
Keywords: Resource Allocation; Growth and Development Strategy; Change Management; Product Development; Global Strategy; Expansion; Innovation and Invention; Multinational Firms and Management; Medical Devices and Supplies Industry; United States; Europe; Japan
Christensen, Clayton M. "Becton Dickinson: Worldwide Blood Collection Team (Abridged)." Harvard Business School Case 698-058, April 1998.
- November 2023 (Revised April 2025)
- Case
Norse Atlantic Airways
By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
Shih, Willy. "Norse Atlantic Airways." Harvard Business School Case 624-034, November 2023. (Revised April 2025.)
- November 2006 (Revised July 2021)
- Case
Kerr-McGee
By: Robin Greenwood and André Perold
Activist investors Carl Icahn and Barry Rosenstein acquire a stake in Oklahoma-based company Kerr-McGee. They demand two board seats and ask the company to make several operational and financial changes, including the repurchase of equity and divestiture of their... View Details
Keywords: Investment Activism; Restructuring; Equity; Investment; Management; Governance Controls; Corporate Strategy; Chemical Industry; Energy Industry; United States
Greenwood, Robin, and André Perold. "Kerr-McGee." Harvard Business School Case 207-020, November 2006. (Revised July 2021.)
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and... View Details
- August 1993 (Revised May 1994)
- Case
American Airlines' Value Pricing (A)
By: Alvin J. Silk
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing... View Details
Keywords: Price; Marketing Channels; Consumer Behavior; Performance Expectations; Value Creation; Aerospace Industry
Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)
- Article
Workplace Stressors & Health Outcomes: Health Policy for the Workplace
By: Joel Goh, Jeffrey Pfeffer and Stefanos A. Zenios
Extensive research focuses on the causes of workplace-induced stress. However, policy efforts to tackle the ever-increasing health costs and poor health outcomes in the United States have largely ignored the health effects of psychosocial workplace stressors such as... View Details
Goh, Joel, Jeffrey Pfeffer, and Stefanos A. Zenios. "Workplace Stressors & Health Outcomes: Health Policy for the Workplace." Behavioral Science & Policy 1, no. 1 (Spring 2015): 43–52.
- February 2002 (Revised April 2011)
- Case
The Future of Hybrid Electric Vehicles
By: John T. Gourville, Alice Tzou and David Lane
Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details
Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States
Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.)
- March 2024 (Revised February 2025)
- Case
Doing Business in São Paulo, Brazil
The case gives readers an overview of key factors of doing business in Brazil, including Brazil’s economic transformation since its colonial years until 2023, when leftist President Luiz Inácio Lula da Silva was sworn in for his third term, after the most polarized... View Details
Keywords: Business Cycles; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; International Relations; Political Elections; Taxation; Consumer Behavior; Brazil; Latin America; Sao Paulo
Alfaro, Laura, Hise O. Gibson, Leonard A. Schlesinger, and Pedro Levindo. "Doing Business in São Paulo, Brazil." Harvard Business School Case 324-079, March 2024. (Revised February 2025.)