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- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
- July 1989
- Article
Real Interest Rates and the Cost of Capital: A Comparison of the United States and Japan
By: Timothy A. Luehrman and W. Carl Kester
- June 1989
- Teaching Note
Asahi Breweries Ltd., Teaching Note
Teaching Note for (9-389-114). View Details
- May 1989 (Revised February 1991)
- Supplement
Motorola and Japan (B)
By: David B. Yoffie and John J. Coleman
Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details
- 20 Apr 1989 - 22 Apr 1989
- Lecture
The Rise of Japan in International Business: Implications for the American Business Environment
By: W. Carl Kester
- April 1989
- Teaching Note
Roles and Relationships of Business and Government, Teaching Note
By: George C. Lodge
Teaching Note for (9-388-159). View Details
- February 1989 (Revised October 1994)
- Case
Asahi Breweries Ltd.
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
- 1989
- Book
British Business in Asia since 1860
By: G. Jones and R.P.T. Davenport-Hines
This book examines the historical experience of British business in Asia since 1860. Chapters on Iran, India, Thailand, Malayasia, China, Russian Asia and Japan explore the British impact on the region, and the relationship between British business and British and... View Details
Keywords: Business History; Business and Government Relations; India; Iran; Japan; Malaysia; Thailand; Great Britain
- 1989
- Book
Planning and Power in Iran: Ebtehaj and Economic Development under the Shah
By: Geoffrey Jones
This book provides a biography of Abol Hassan Ebtehaj, who headed Iran's central bank and Plan Organization during the 1940s and 1950s. It provides a wide-ranging survey of the problems of modernization and economic planning in Iran. Ebtehaj was at the center of... View Details
- January 1989
- Teaching Note
The World VCR Industry, Teaching Note
By: David B. Yoffie
Teaching Note for (9-387-098). View Details
- November 1988 (Revised May 1998)
- Teaching Note
Searching for Trade Remedies: The U.S. Machine Tool Industry--1983 & United States Trade Law, Teaching Note
By: David B. Yoffie
Teaching Note for (9-388-071) and (9-387-137). View Details
- November 1988 (Revised September 1991)
- Case
Simmons Japan Ltd.
By: W. Carl Kester and Richard P. Melnick
Concerns the first leveraged buyout to occur in Japan. Analytic tasks include a valuation of the company and an assessment of its debt capacity. Also provides opportunities to discuss agency costs associated with alternative capital and equity ownership structures,... View Details
Keywords: Leveraged Buyouts; Restructuring; Borrowing and Debt; Capital Structure; Cost; Equity; Production; Valuation; Japan; United States
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
- July 1988 (Revised May 1998)
- Teaching Note
Motorola and Japan (A), (B), and (A), Supplement, Teaching Note
By: David B. Yoffie
Teaching Note for (9-388-056), (9-389-172), and (9-388-057). View Details