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  • All HBS Web  (9,273)
    • People  (18)
    • News  (1,856)
    • Research  (6,505)
    • Events  (9)
    • Multimedia  (41)
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  • September 2010 (Revised February 2011)
  • Case

Red Lobster

By: David E. Bell and Jason Riis
Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details
Keywords: Advertising; Customer Satisfaction; Marketing Strategy; Consumer Behavior; Research; Segmentation; Food and Beverage Industry
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Bell, David E., and Jason Riis. "Red Lobster." Harvard Business School Case 511-052, September 2010. (Revised February 2011.)

    Summer R. Jackson

    Summer Jackson is an Assistant Professor of Management in the Organizational Behavior unit at Harvard Business School. She teaches LEAD in the MBA required curriculum.

    Professor Jackson is an organizational ethnographer... View Details

    • November 2017
    • Teaching Note

    Facebook Fake News in the Post-Truth World

    By: John R. Wells and Gabriel Ellsworth
    Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details
    Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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    Wells, John R., and Gabriel Ellsworth. "Facebook Fake News in the Post-Truth World." Harvard Business School Teaching Note 718-456, November 2017.
    • March 2008 (Revised May 2008)
    • Case

    Carlyle Japan (A)

    By: David B. Godes, Masako Egawa and Mayuka Yamazaki
    Tamotsu Adachi, Managing Director of Carlyle Japan, wants to formulate a strategy to improve his firm's ability to source high-quality deals at competitive valuations, or prices. Buyout funds like Carlyle typically have two deal phases: sourcing and monitoring. These... View Details
    Keywords: Financial Instruments; Leveraged Buyouts; Supply Chain Management; Marketing Channels; Sales; Financial Services Industry; Japan
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    Godes, David B., Masako Egawa, and Mayuka Yamazaki. "Carlyle Japan (A)." Harvard Business School Case 508-092, March 2008. (Revised May 2008.)
    • August 2020 (Revised March 2021)
    • Supplement

    Migros Turkey: Scaling Online Operations (B)

    By: Antonio Moreno and Gamze Yucaoglu
    The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details
    Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
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    Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (B)." Harvard Business School Supplement 621-027, August 2020. (Revised March 2021.)
    • 06 Feb 2011
    • News

    Why Some Twitter Posts Catch On, and Some Don't

    • August 2015
    • Case

    Building an e-Commerce Brand at Wayfair

    By: Thales Teixeira and Elizabeth Anne Watkins
    Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
    Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; "Marketing Analytics"; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
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    Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
    • 22 Mar 2010
    • Research & Ideas

    One Strategy: Aligning Planning and Execution

    and align capabilities to drive its execution. Planning is central to the One Strategy approach. But the planning process we describe is going... View Details
    Keywords: by Sean Silverthorne; Video Game; Web Services
    • 22 Nov 2004
    • Research & Ideas

    Side Effects: The Case of Propecia

    "Help-seeking" ads allowed for un-branded ads that would encourage men to seek a doctor's advice if they were concerned about hair loss. In addition to marketing... View Details
    Keywords: by Sean Silverthorne; Health; Pharmaceutical
    • December 2007 (Revised July 2009)
    • Case

    Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?

    GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details
    Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe
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    Isenberg, Daniel J. "Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?" Harvard Business School Case 808-033, December 2007. (Revised July 2009.)
    • November 2003 (Revised April 2004)
    • Background Note

    Why Consumers Don't Buy: The Psychology of New Product Adoption

    By: John T. Gourville
    Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
    Keywords: Product Launch; Consumer Behavior; Social Psychology
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    Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
    • September 2011
    • Article

    Global Capitalism at Risk: What Are You Doing About It?

    By: Joseph L. Bower, Herman B. Leonard and Lynn S. Paine
    Market capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and... View Details
    Keywords: Disruption; Economic Systems; Globalization; Corporate Governance; Markets; Risk and Uncertainty
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    Bower, Joseph L., Herman B. Leonard, and Lynn S. Paine. "Global Capitalism at Risk: What Are You Doing About It?" Harvard Business Review 89, no. 9 (September 2011).
    • September 2016 (Revised January 2017)
    • Case

    SOHO China: Transformation in Progress

    By: Charles F. Wu
    In 2016, against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of its new “build-to-hold” strategy. Founded... View Details
    Keywords: China; REIT; Real Estate; Shared Office; Coworking; Public Company; NAV; Macroeconomics; Going Public; Transition; Growth and Development Strategy; Real Estate Industry; China
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    Wu, Charles F. "SOHO China: Transformation in Progress." Harvard Business School Case 217-023, September 2016. (Revised January 2017.)
    • December 2019 (Revised March 2020)
    • Case

    Impossible Foods

    By: Jose B. Alvarez and Natalie Kindred
    Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
    Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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    Alvarez, Jose B., and Natalie Kindred. "Impossible Foods." Harvard Business School Case 520-046, December 2019. (Revised March 2020.)
    • March 2006 (Revised April 2007)
    • Case

    Harley-Davidson: Preparing for the Next Century

    By: Richard L. Nolan and Suresh Kotha
    Harley-Davidson Co. exemplifies a remarkable management-led business transformation of a long standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market position. View Details
    Keywords: Brands and Branding; Transformation; Change Management; Innovation and Invention; Competitive Strategy; Manufacturing Industry; Motorcycle Industry
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    Nolan, Richard L., and Suresh Kotha. "Harley-Davidson: Preparing for the Next Century." Harvard Business School Case 906-410, March 2006. (Revised April 2007.)
    • March 1985 (Revised November 1988)
    • Case

    Precision Parts, Inc. (A)

    By: William A. Sahlman
    Contains a description of a decision confronting two entrepreneurs in mid-1981. They are considering purchasing a small manufacturer of precision electromechanical parts. Among the issues in the case are the following: 1) Should Taylor and Grayson buy Precision Parts,... View Details
    Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Cost vs Benefits; Investment Return; Strategy; Management Practices and Processes; Risk and Uncertainty; Outcome or Result; Manufacturing Industry
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    Sahlman, William A. "Precision Parts, Inc. (A)." Harvard Business School Case 285-131, March 1985. (Revised November 1988.)
    • 03 May 2019
    • News

    It’s All About Mindset

    • April 2014 (Revised June 2014)
    • Case

    Google Glass

    By: Thomas Eisenmann, Lauren Barley and Liz Kind
    In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
    Keywords: Entrepreneurship; Technological Innovation; Distribution Channels; Strategy; Partners and Partnerships; Technology Adoption
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    Eisenmann, Thomas, Lauren Barley, and Liz Kind. "Google Glass." Harvard Business School Case 814-102, April 2014. (Revised June 2014.)
    • 10 Jul 2013
    • News

    Jay-Z: Magna Carta Holy Grail

    • 25 Mar 2014
    • First Look

    First Look: March 25

    they realized they would have to go back to the drawing board to better gauge which investors would have an appetite for this type of investment... View Details
    Keywords: Sean Silverthorne
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