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  • All HBS Web  (9,034)
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  • All HBS Web  (9,034)
    • People  (16)
    • News  (1,797)
    • Research  (5,182)
    • Events  (53)
    • Multimedia  (77)
  • Faculty Publications  (3,731)
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  • April 2020
  • Teaching Note

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Advertising Industry; Technology Industry; United States; North America
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Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Teaching Note 520-103, April 2020.
  • March 2002 (Revised August 2002)
  • Case

Microsoft.NET

By: Alan D. MacCormack and Kerry Herman
Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
Keywords: Applications and Software; Growth and Development Strategy; Change Management; Talent and Talent Management; Policy; Business Model; Computer Industry; Web Services Industry
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MacCormack, Alan D., and Kerry Herman. "Microsoft.NET." Harvard Business School Case 602-086, March 2002. (Revised August 2002.)
  • May 2001 (Revised January 2010)
  • Case

Submarino.com (A)

By: Lynda M. Applegate, Meredith Collura and Luiz Felipe Monteiro
Enables a thorough analysis of Submarino.com, a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain, and Portugal. Examines the company's global operations as well as its organizational design and operating and management capabilities. Considers... View Details
Keywords: Business Model; Globalized Firms and Management; Operations; Organizational Design; Strategy; Internet; Retail Industry; Portugal; Spain; Mexico; Argentina; Brazil
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Applegate, Lynda M., Meredith Collura, and Luiz Felipe Monteiro. "Submarino.com (A)." Harvard Business School Case 801-350, May 2001. (Revised January 2010.)
  • 06 Jun 2018
  • Video

Jayon Wang, Blavatnik Fellow 2018-2019

    Vikram Gandhi

    Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

    Keywords: financial services
    • December 2012
    • Article

    Grand Innovation Prizes: A Theoretical, Normative, and Empirical Evaluation

    By: Alan MacCormack, Fiona Murray, Scott Stern and Georgina Campbell
    This paper provides a systematic examination of the use of a Grand Innovation Prize (GIP) in action—the Progressive Automotive Insurance X PRIZE—a $10 million prize for a highly efficient vehicle. Following a mechanism design approach we define three key dimensions for... View Details
    Keywords: Design; Motivation and Incentives; Goals and Objectives; Performance; Auto Industry
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    MacCormack, Alan, Fiona Murray, Scott Stern, and Georgina Campbell. "Grand Innovation Prizes: A Theoretical, Normative, and Empirical Evaluation." Research Policy 41, no. 10 (December 2012): 1779–1792.
    • March 2021
    • Teaching Note

    Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

    By: Frank V. Cespedes
    Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details
    Keywords: Sales Calls; Sales; Competency and Skills
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    Cespedes, Frank V. "Performance Improvement Consulting and Hi-R-Me: Making Sales Calls." Harvard Business School Teaching Note 821-079, March 2021.
    • January 2014
    • Case

    Anglo American: Implementing a 'Social Way' for Global Mining

    By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang

    The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.

    The case... View Details

    Keywords: Global Mining; Localization; Socioeconomic Issues; Procurement; Corporate Social Responsibility and Impact; Supply Chain Management; Globalization; Reputation; Emerging Markets; Mining Industry; South Africa
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    Marquis, Christopher, David Plumb, Tom Blathwayt, and Zoe Yang. "Anglo American: Implementing a 'Social Way' for Global Mining." Harvard Business School Case 414-063, January 2014.
    • TeachingInterests

    MBA Elective Curriculum Business-to-Business Marketing

    Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

    • August 1992 (Revised January 1998)
    • Case

    Nucor at a Crossroads

    Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate... View Details
    Keywords: Market Entry and Exit; Decision Making; Investment; Steel Industry
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    Ghemawat, Pankaj, and Henricus J. Stander III. "Nucor at a Crossroads." Harvard Business School Case 793-039, August 1992. (Revised January 1998.)
    • Research Summary

    Retail Store Operations

    Professor Ton's research focuses on the last link in many supply chains, the retail store.  She examines how store operations should be designed and managed to ensure that both in-store logistics activities and customer service activities are performed... View Details

    • Web

    Faculty & Research

    products become a primary way in which consumers connect with others, pay for things, and store private information, that view needs to change. The authors contend that companies must embed safeguards into the core View Details

      Sara McKinley Torti

      Sara Torti is a senior product and operating executive who has focused extensively on creating and scaling technology-based businesses that require a combination of detailed execution, business insight and technical acumen. She has grown products... View Details

      • January 2023 (Revised June 2024)
      • Case

      Adams + Beasley Associates

      By: Dennis Campbell and Iuliana Mogosanu
      This case illustrates how a strong culture, founder-led SME designed and used a unique performance metric—the job security index—to manage through periods of economic uncertainty. The case centers specifically on how the job security index was used in an interactive... View Details
      Keywords: Financial Crisis; Measurement and Metrics; Employee Ownership; Risk and Uncertainty; Small Business; Leadership; Organizational Culture
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      Campbell, Dennis, and Iuliana Mogosanu. "Adams + Beasley Associates." Harvard Business School Case 123-051, January 2023. (Revised June 2024.)
      • February 2021
      • Supplement

      HNA Group: Global Excellence with Chinese Characteristics (C)

      By: William C. Kirby, Billy Chan and John P. McHugh
      July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking to no. 170, an improvement of over 200 positions from the year prior. Yet earlier that same July, the mysterious... View Details
      Keywords: Conglomerate; Airline Industry; Coronavirus; Financial Risk; Debt; Bankruptcy; Global Strategy; Restructuring; Health Pandemics; Financial Markets; Organizational Change and Adaptation; Financial Condition; Globalized Firms and Management; Business and Government Relations; Air Transportation Industry; Financial Services Industry; China
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      Kirby, William C., Billy Chan, and John P. McHugh. "HNA Group: Global Excellence with Chinese Characteristics (C)." Harvard Business School Supplement 321-123, February 2021.

        Bharat N. Anand

        Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

        Professor Anand is an expert in digital strategy, media and... View Details

        Keywords: broadcasting; entertainment; information; media; motion pictures; music; publishing industry; sports; television
        • August 2020 (Revised February 2021)
        • Case

        Luckin Coffee (A): Caffeine-fueled Growth?

        By: Ramon Casadesus-Masanell and Karen Elterman
        This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details
        Keywords: Business Model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; Revenue; Price; Food; Business History; Employment; Brands and Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food and Beverage Industry; Technology Industry; Asia; China
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        Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
        • September 2019
        • Case

        Sonia Millar: Negotiating for the C-Suite

        By: Joshua D. Margolis and Anne Donnellon
        This case addresses the nuances of gender dynamics and career progression at the top of the organization, where even women who have strong leadership expertise, experience, and alliances with powerful male colleagues still get stuck. Told from the point of view of... View Details
        Keywords: Executives; CEO; Promotion; Gender Bias; Personal Development and Career; Gender; Diversity; Power and Influence
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        Margolis, Joshua D., and Anne Donnellon. "Sonia Millar: Negotiating for the C-Suite." Harvard Business School Brief Case 920-555, September 2019.
        • 2021
        • Book

        The Four Elements: Finding Right Livelihood in the 21st Century

        By: Timothy Butler
        This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details
        Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making
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        Butler, Timothy. The Four Elements: Finding Right Livelihood in the 21st Century. Open Boundary Press, 2021.
        • 2011
        • Chapter

        Changing Identity, Changing Language

        By: Kathleen L. McGinn and Jeffrey T. Polzer
        Environmental jolts and shifting membership challenge a group's efficacy and survival. Group identity is critical for a shared interpretation of and response to these challenges, but external and internal changes may require corresponding changes in a group's... View Details
        Keywords: Change; Spoken Communication; Performance Efficiency; Problems and Challenges; Safety; Identity; California
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        McGinn, Kathleen L., and Jeffrey T. Polzer. "Changing Identity, Changing Language." In Advances in Group Processes. Vol. 28, edited by Shane R. Thye and Edward Lawler, 125–145. Bingley, UK: Emerald Group Publishing, 2011.
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