Publications

12 Mar 2008
Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh

29 Nov 2010
HBS Case

United Breaks Guitars

Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television and where one person can get the... View Details

Keywords: by Julia Hanna

October 2018 (Revised August 2023)
Case

Safecast: Bootstrapping Human Capital to Big Data

By: Ethan Bernstein and Stephanie Marton

On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details

25 Apr 2017
First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details

Keywords: Sean Silverthorne

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

billion in 2021, according to the case. At the time of the case study in December 2023, TikTok commanded $2.6 million for an ad to run for one day at the top of its TopView feature, which displays when people open the app. To compare, a 30-second View Details

Keywords: by Rachel Layne; Technology

June 2012 (Revised March 2014)
Case

Best Buy in Crisis

By: John R. Wells and Galen Danskin

In June 2012, Best Buy was in crisis. In 1996, Best Buy overtook Circuit City as the world's leader in consumer electronics retailing; however, 18 years later, Best Buy now found this position threatened. With $51 billion in revenues, it was still the biggest CE... View Details

Keywords: Change Management; Decision Choices and Conditions; Forecasting and Prediction; Competitive Strategy; Ethics; Management Teams; Consumer Products Industry; Electronics Industry; Retail Industry

19 Apr 2010
Research & Ideas

The History of Beauty

impact of television both in helping define beauty and in developing the industry? A: During the late 1940s, television spread rapidly across the United States, and soon afterwards elsewhere. View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

Winfrey: I will say this, I will also say this, you all, so The Oprah Winfrey Show was on for 25 years. Was the most successful television talk show in the history of all television. I did it for 25 years. Never missed a day. Never missed... View Details

Keywords: by HBS Staff

August 2015 (Revised June 2021)
Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin

In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details

Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle

2013
Working Paper

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

By: Isao Okada and Stephen A. Greyser

When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States

SSRN

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08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Mark Schneider about the side effect of staying in Russian market. Unfortunately, he shows no understanding. Paying taxes to the budget of a terrorist country means killing defenseless children & mothers. Hope that Nestlé will change its mind soon.” Zelensky called... View Details

Keywords: by Michael Blanding; Consumer Products

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Call Ryan Serhant: How to Manage Your Time for Happiness Real estate entrepreneur, television star, husband, and father Ryan Serhant is incredibly busy and successful. He starts his days at 4 a.m. and often doesn’t end them until 11 p.m.... View Details

Keywords: by Danielle Kost

31 Aug 2007
Working Paper Summaries

Exclusivity and Control

Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation

25 Nov 2019
Research & Ideas

When Your Passion Works Against You

setting, the team collected data from the Canadian television show Dragons’ Den, where 177 entrepreneurs pitched their business ideas and products to a panel of five investors, called dragons, to solicit support. Would high-passion... View Details

Keywords: by Dina Gerdeman

22 Oct 2009
Working Paper Summaries

Strategies to Fight Ad-sponsored Rivals

Keywords: by Ramon Casadesus-Masanell & Feng Zhu; Advertising

March 2020
Case

Hotstar

By: Krishna G. Palepu and Kairavi Dey

Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages... View Details

Keywords: Corporate Entrepreneurship; Television Entertainment; Disruption; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; India; Mumbai