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(3,014)
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Show Results For
- All HBS Web
(3,014)
- People (24)
- News (825)
- Research (1,597)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,100)
- July 2006
- Article
Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management
By: Robert G. Eccles Jr. and Matthias Vollbracht
Eccles, Robert G., Jr., and Matthias Vollbracht. "Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management." Special Issue on Reputational Risk Geneva Papers on Risk and Insurance: Issues and Practice 31, no. 3 (July 2006).
- November 2018
- Case
The National Hockey League
By: Robert F. Higgins, John Masko and James Weber
In 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a... View Details
Keywords: NHL Expansion; Digital Media Rights; Sports; Expansion; Media; Decisions; Sports Industry; Canada
Higgins, Robert F., John Masko, and James Weber. "The National Hockey League." Harvard Business School Case 819-036, November 2018.
- March 20, 2023
- Editorial
Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct
By: Jonas Heese and Joseph Pacelli
Heese, Jonas, and Joseph Pacelli. "Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct." Promarket (March 20, 2023).
- 2018
- Working Paper
Us and Them: Predicting Firm Stock Performance via Social Media Sentiment about Competitors
By: Frank Nagle
- 18 May 2007
- Working Paper Summaries
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
- 2021
- Working Paper
Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate
By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky
We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to... View Details
Keywords: Political Polarization; Political Elections; Internet and the Web; Attitudes; Social Media; Argentina
Di Tella, Rafael, Ramiro H. Gálvez, and Ernesto Schargrodsky. "Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate." NBER Working Paper Series, No. 29458, November 2021.
- 2005
- Chapter
The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company
By: Thomas R. Eisenmann and Joseph L. Bower
Keywords: Corporate Entrepreneurship; Integration; Globalized Firms and Management; Media; Media and Broadcasting Industry
Eisenmann, Thomas R., and Joseph L. Bower. "The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company." Chap. 13 in From Resource Allocation to Strategy, edited by Joseph L. Bower and Clark Gilbert. U.K.: Oxford University Press, 2005.
- Article
Dynamic Multi-Relational Chinese Restaurant Process for Analyzing Influences on Users in Social Media
By: Himabindu Lakkaraju, Indrajit Bhattacharya and Chiranjib Bhattacharyya
Lakkaraju, Himabindu, Indrajit Bhattacharya, and Chiranjib Bhattacharyya. "Dynamic Multi-Relational Chinese Restaurant Process for Analyzing Influences on Users in Social Media." Proceedings of the IEEE International Conference on Data Mining 12th (2012).
- 2015
- Working Paper
Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes
By: Andy Wu, Fujie Jin and Lorin Hitt
- 2018
- Speaking truth: Mobilizing Change Through Artistic Expression
"Black Can Be Me": Voicing the Musical Blackness through Song, Scholarship, and Social Media
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details
Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
- April 2020
- Article
Digital Emotion Contagion
By: Amit Goldenberg and James J. Gross
People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion... View Details
Keywords: Emotion; Emotion Contagion; Digital Media; Emotions; Media; Internet and the Web; Measurement and Metrics; Social Media
Goldenberg, Amit, and James J. Gross. "Digital Emotion Contagion." Trends in Cognitive Sciences 24, no. 4 (April 2020): 316–328.
- 30 Nov 2009
- News