Publications

Teaching Note for (9-603-022) and (9-603-023). View Details

Keywords: Service Operations; Banking Industry

February 2003
Teaching Note

Bush Boake Allen (TN)

Teaching Note for (9-601-061). View Details

Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry

April 1999
Teaching Note

Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)

Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details

Keywords: Transition; Business or Company Management; Product Development; Personal Development and Career; Science; Technology Adoption

June 1996
Teaching Note

Design for Manufacturing: An Exercise TN

2001
Working Paper

Asset Accumulation, Interdependence and Technological Change: Evidence from Pharmaceutical Drug Discovery

By: Stefan Thomke and Walter Kuemmerle

July 2002
Article

Asset Accumulation, Interdependence and Technological Change: Evidence from Pharmaceutical Drug Discovery

By: Stefan Thomke and Walter Kuemmerle

Keywords: Assets; Information Technology; Change; Health

Find at Harvard

24 Apr 2015
News

Learning and Leading in Space

April 30, 2012
Article

Innovators, Are You Applying the Wrong Lessons from Manufacturing?

By: Don Reinertsen and Stefan Thomke

Product developers can learn much from manufacturing, but many have gone too far in applying ideas that work in manufacturing to their realm. That’s because they have ignored some fundamental differences between the two disciplines. View Details

Keywords: Innovation; Manufacturing; Innovation and Invention; Product Development

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15 Jul 2008
First Look

First Look: July 15, 2008

distributional issues, and the likely effects of reforms to tax provisions such as the AMT are considered. Download the paper from SSRN.com ($5): http://www.nber.org/papers/w14149 Inexperienced Investors and Bubbles Authors:Robin Greenwood and View Details

Keywords: Martha Lagace

March 2017
Case

A. Lange & Söhne

By: Stefan Thomke and Daniela Beyersdorfer

The case describes how A. Lange & Söhne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of... View Details

Keywords: Watches; Operational Excellence; Brand ＆ Product Management; Product Development; Leadership; Growth and Development Strategy; Marketing Strategy; Product Positioning; Brands and Branding; Management; Operations; Production; Innovation and Invention; Price; Business History; Germany

May–June 2014
Article

The Magic of Innovation

By: Stefan Thomke and Jason Randal

Why do certain product and service experiences seem to have that undeniable "wow" factor, while others disappoint customers? Perhaps there's no better place to turn to than the world of magic. Consider that leading magicians are constantly under pressure to come up... View Details

Keywords: Innovation Management; Innovation and Management

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May 2012
Background Note

Innovation Magic

By: Stefan Thomke and Jason Randal

Why do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that... View Details

Keywords: Innovation; Product Differentiation; Experimentation; Personal Strategy ＆ Style; Innovation and Invention; Creativity; Service Operations; Product; Customer Satisfaction

Other Article

High Velocity Business Experiments

By: Stefan Thomke and Jim Euchner

Keywords: Experiments; Innovation; Operations And Processes

Find at Harvard

27 Feb 2013
News

HBS Faculty Win Global Case — Writing Competition

September 2008
Case

Pfizer Inc: Building an Innovation Center

By: Stefan H. Thomke and Ashok Nimgade

The case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites is explored. The case... View Details

Keywords: Innovation and Management; Innovation Strategy; Leadership; Organizational Culture; Research and Development; Pharmaceutical Industry; Cambridge

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)

By: Stefan H. Thomke and Andrew Robertson

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry; Computer Industry

April 1999 (Revised February 2003)
Teaching Note

Microsoft Office: Finding the Suite Spot TN

By: Stefan H. Thomke and Ashok Nimgade

Teaching Note for (9-699-046). View Details

Keywords: Computer Industry; Information Technology Industry

February 1998 (Revised October 1998)
Background Note

Note on New Drug Development in the United States

By: Stefan H. Thomke and Ashok Nimgade

An overview of the new drug development process in the United States, using the migraine drug Imitrex as an illustrative example. View Details

Keywords: Product Development; Research and Development; Health; Pharmaceutical Industry; United States

December 1997 (Revised September 2002)
Supplement

Eli Lilly and Company: Drug Development Strategy (B)

By: Stefan H. Thomke and Ashok Nimgade

Supplements the (A) case. View Details

July 2024
Case

Porsche

By: Stefan Thomke and Daniela Beyersdorfer

The case reveals how Porsche has become one of the world’s leading car companies. Central to Porsche’s growth strategy is creating great products, including its legendary 911 Carrera sportscar, and offering innovative customer experiences. As the automotive industry is... View Details

Keywords: Change Management; Product Development; Growth and Development Strategy; Product Marketing; Auto Industry; Germany; Europe