Publications

July 2008 (Revised March 2010)
Teaching Note

Betfair vs. UK Bookmaker (TN)

By: Ramon Casadesus-Masanell and Neil Campbell

Teaching Note for [709417]. View Details

February 2002 (Revised March 2010)
Case

Mondragon Corporacion Cooperativa (MCC)

By: Ramon Casadesus-Masanell and Tarun Khanna

Mondragon Corp. Cooperativa (MCC) is a conglomerate of more than 100 cooperatives in Basque Country, Spain. From 1996, MCC has pursued an internationalization strategy. As the company goes global, MCC's business model, based on trust and social involvement, seems to be... View Details

Keywords: Business Conglomerates; Business Model; Global Strategy; Cooperative Ownership; Trust; Spain; Basque Provinces

2007
Working Paper

Peer-to-Peer File Sharing and the Market for Digital Information Goods

By: Ramon Casadesus-Masanell and Andres Hervas-Drane

2007
Working Paper

Open vs. Integrated Innovation: A Model of Discovery and Confinement

By: Esteve Almirall and Ramon Casadesus-Masanell

June 2016 (Revised January 2018)
Case

World Wildlife Fund (WWF)

By: Ramon Casadesus-Masanell and Jordan Mitchell

Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies that environmental organizations choose to employ are sometimes starkly different. This case compares the models of two dissimilar... View Details

Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy

August 2023
Supplement

Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)

By: Ramon Casadesus-Masanell and Jordan Mitchell

April 2000
Article

The Fable of Fisher Body

By: Ramon Casadesus-Masanell and Daniel F. Spulber

General Motors' (GM) acquisition of Fisher Body is the classic example of market failure in the literature on contracts and the theory of the firm. According to the standard account, GM merged vertically with Fisher Body in 1926, a maker of auto bodies, because of... View Details

Keywords: Mergers and Acquisitions; Failure; Contracts; Vertical Integration; Market Transactions; Investment; Trust; Production; Assets; Supply Chain; Opportunities; Technology; Auto Industry

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January 2008 (Revised August 2009)
Module Note

Competing through Business Models (C): Interdependence, Tactical & Strategic Interaction

By: Ramon Casadesus-Masanell and Joan E. Ricart

Keywords: Business Model; Competition

September 2009 (Revised March 2010)
Module Note

Competing Through Business Models (D)

By: Ramon Casadesus-Masanell and Taylor Philip Larson

This note was prepared to aid students in the EC course "Competing through Business Models." View Details

Keywords: Business Model; Competitive Strategy

January 2005 (Revised March 2010)
Teaching Note

Patagonia (TN)

By: Ramon Casadesus-Masanell and Forest L. Reinhardt

Keywords: Argentina; Chile

April 2007
Article

Wintel: Cooperation and Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie

We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details

Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product

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May 2023 (Revised June 2023)
Supplement

Novartis (C): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Testing and Trials; Health Care and Treatment; Business Model; Problems and Challenges; Pharmaceutical Industry; Switzerland

January 2024
Background Note

Note on Generative AI for Business Students

By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell

May 2024
Case

Disney: From Mouse House to Corporate Kingdom

By: Ramon Casadesus-Masanell and Karen Elterman

September 2023 (Revised September 2024)
Case

IBJ, Inc. (A): Seeking Matrimony in Japan

By: Ramon Casadesus-Masanell and Akiko Saito

In March 2020, Shigeru Ishizaka, founder and CEO of IBJ, Inc., Japan's largest marriage matching service provider, faced a critical decision regarding the company’s planned ¥3.5 billion (US$32.8 million) acquisition of competitor ZWEI Co., Ltd. IBJ, founded in 2006,... View Details

Keywords: Mergers and Acquisitions; Risk and Uncertainty; Business Model; Corporate Strategy; Value