by Lauren Barley - Publications - Faculty & Research - Harvard Business School

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September 2007 (Revised October 2010)
Case

DermaCare: Zapping Zits Directly

By: Richard G. Hamermesh and Lauren Barley

DermaCare has developed an innovative new product for the treatment of acne that they hope to sell to consumers via direct-response television. The unconventional nature of the product and its distribution has led the company to seek angel financing. The Silicon Valley... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Investment; Innovation and Invention; Product; California

15 Nov 2016
News

HBS and SEAS Explore Opportunities for Innovative Thinking

Professor Lauren H. Cohen (photo by Eliza Grinnell) Professor Lauren H. Cohen (photo by Eliza Grinnell) Professor Karim R. Lakhani (photo View Details

05 Apr 2011
First Look

First Look: April 5

and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when websites engage in operational transparency by signaling that they are exerting... View Details

Keywords: Sean Silverthorne

May 2025
Case

Grand Rounds

By: William A. Sahlman and Lauren Barley

November 2012
Case

Edison Schools, Inc.

By: Thomas R. Eisenmann and Lauren Barley

Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details

Keywords: Charter Schools; Conflict of Interests; Initial Public Offering; For-Profit Firms; Public Sector; Market Entry and Exit; Education; Business Startups; Education Industry

April 2012
Case

People Express Airlines

By: Thomas R. Eisenmann and Lauren Barley

Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal... View Details

Keywords: Strategy; Air Transportation; Business Exit or Shutdown; Business Growth and Maturation; Organizational Structure; Entrepreneurship; Failure; Human Resources; Business Startups; Air Transportation Industry

February 2009 (Revised June 2011)
Background Note

A Note on the Legal and Tax Implications of Founders' Equity Splits

By: Noam T. Wasserman and Lauren Barley

This note summarizes key legal and tax issues that founders should consider as they contemplate an equity split and ownership structure. Specific issues covered include why founders should not delay splitting the equity and whether they should involve an attorney or... View Details

Keywords: Business Startups; Entrepreneurship; Equity; Taxation; Intellectual Property; Law; Ownership; Partners and Partnerships

September 2008
Case

Adobe Systems: Working Towards a "Suite" Release (A)

By: David A. Thomas and Lauren Barley

The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details

Keywords: Management Analysis, Tools, and Techniques; Product Launch; Projects; Groups and Teams; Conflict Management; Power and Influence

23 Dec 2009
News

In the Zone

replicate that success, the Obama Administration has made an early commitment of $10 million to fund the strategic start-up effort involved in translating HCZ’s approach to 20 “Promise Neighborhoods” in cities across the country. Lauren... View Details

Keywords: Julia Hanna; Elementary and Secondary Schools; Educational Services

April 2014 (Revised June 2014)
Case

Google Glass

By: Thomas Eisenmann, Lauren Barley and Liz Kind

In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details

Keywords: Entrepreneurship; Technological Innovation; Distribution Channels; Strategy; Partners and Partnerships; Technology Adoption

January 2014
Supplement

Patagonia (B)

By: Forest Reinhardt, Ramon Casadesus-Masanell and Lauren Barley

Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the... View Details

Keywords: Corporate Strategy; Environmental Management; Business Models; Beliefs; Product Differentiation; Product Lines; Yvon Chouinard; Rose Marcario; Retailing; Corporate Social Responsibility; Apparel Manufacturing; Strategy; Apparel and Accessories Industry; United States

November 2005 (Revised November 2006)
Supplement

Pine Ridge Winery, LLC Global Environment (B)

By: Joseph B. Lassiter III and Lauren Barley

Keywords: Food and Beverage Industry

24 Jan 2012
First Look

First Look: Jan. 24

(Study 1). Product priming also increases the speed with which product-relevant individuals come to mind (Study 2). In Study 3, consumers felt subjectively closer to networks primed by specific products, and this felt closeness predicted... View Details

Keywords: Sean Silverthorne

September 2015
Case

Xapo and Paving the Way for Bitcoin

By: William A. Sahlman and Lauren Barley

February 2015
Case

Abby Falik at Global Citizen Year

By: Robert Steven Kaplan and Lauren Barley

Abby Falik, founder and CEO of Global Citizen Year (GCY), quickly read through the most recent news updates regarding the Ebola crisis in West Africa as she prepared for her board call on July 31, 2014. Based in Oakland, California, GCY was a five-year-old... View Details

Keywords: Not-for-profit; Public Service; Developing Countries; Secondary Education; Nonprofit Organizations; Higher Education; Developing Countries and Economies; Philanthropy and Charitable Giving

September 2008
Supplement

Adobe Systems: Working Towards a "Suite" Release (B)

By: David A. Thomas and Lauren Barley

The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details

Keywords: Change; Interpersonal Communication; Crisis Management; Product Launch; Projects; Conflict of Interests; Integration; Software

February 2008
Supplement

EFI, Inc. (C)

By: David B. Godes and Lauren Barley

This is a follow-on case to EFI, Inc. (A) and (B). It reports on the sales force's response to the new plan and provides some data as to their performance in the quarters immediately following the implementation of the new plan. View Details

Keywords: Motivation and Incentives; Salesforce Management; Compensation and Benefits; Information Technology Industry

February 2008
Supplement

EFI, Inc. (B)

By: David B. Godes and Lauren Barley

This is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's... View Details

Keywords: Motivation and Incentives; Salesforce Management; Compensation and Benefits; Information Technology Industry

February 2006 (Revised August 2006)
Case

Investment Banking at Thomas Weisel Partners

By: Malcolm P. Baker and Lauren Barley

Thomas Weisel Partners (TWP), a San Francisco-based bank focusing on emerging growth companies, is considering its strategy in the context of regulatory, competitive, and legal changes. Blake Jorgensen, the chief operating officer and co-director of investment banking,... View Details

Keywords: Strategy; Business or Company Management; Conflict of Interests; Change Management; Investment Banking; Financing and Loans; Laws and Statutes; Financial Strategy; Corporate Finance; Banking Industry; San Francisco

01 Sep 2014
News

Post-Grad Ponderings

diplomas. And of course, as all HBS alumni know, this is just the beginning of the story. Lauren Lockwood, MBA What got you through your degree? “Being involved in a lot of things.” HBS experience in one word: Motivating. Next stop:... View Details

Keywords: Julia Hanna

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