Publications

June 1992 (Revised November 1995)
Supplement

Transformation of IBM, The, Supplement

Provides an update to the case. View Details

Keywords: Computer Industry

May 1992 (Revised January 1993)
Teaching Note

Apple Computer--1992, Teaching Note

Teaching Note for (9-792-081). View Details

Keywords: Computer Industry

April 1992 (Revised August 1994)
Case

Apple Computer--1992

In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can... View Details

Keywords: Competitive Strategy; Industry Structures; Computer Industry

September 1991 (Revised May 1994)
Case

Microsoft's Networking Strategy

Keywords: Network Effects; Networks; Business Strategy; Information Technology; Information Technology Industry

September 1991 (Revised May 1994)
Background Note

Note on the PC Network Software Industry--1990

Examines the economics, technology, customer segments, and competitors of the PC networking software industry. View Details

Keywords: Customers; Economics; Competition; Applications and Software; Technology Adoption; Information Infrastructure

May 1991 (Revised October 1993)
Case

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details

Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Manufacturing Industry

May 1991 (Revised October 1998)
Case

NIKE (A) (Condensed)

Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details

Keywords: Strategy; Economics; Consumer Products Industry; Apparel and Accessories Industry

March 1991
Supplement

Zenith and High-Definition Television--1990, Video

By: Benjamin Gomes-Casseres and David B. Yoffie

Records a visit by Jerry Pearlman, Zenith CEO, to an MBA classroom. He is shown commenting on Zenith strategy and industrial policy issues and fielding student questions. View Details

Keywords: Management Teams; Business Strategy; Policy; Trade; Competition; Electronics Industry

February 1991 (Revised April 1991)
Case

Zenith and High-Definition Television--1990

By: Benjamin Gomes-Casseres, David B. Yoffie and Heather A. Hazard

Describes Zenith's strategy in HDTV and high resolution monitors. Includes overview of HDTV industry with profiles of major competitors worldwide and policies of U.S., Japanese, and European governments. Focuses on competition over standards setting, industrial policy,... View Details

Keywords: Corporate Governance; Standards; Production; Corporate Strategy; Customization and Personalization; Electronics Industry; Technology Industry

November 1990 (Revised September 1991)
Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details

Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry

October 1990
Background Note

Global Telecommunications Equipment Industry

By: Willis M. Emmons III, Richard H.K. Vietor and David B. Yoffie

October 1989 (Revised May 1998)
Teaching Note

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note

Teaching Note for (9-391-106) and (9-390-001). View Details

Keywords: Air Transportation Industry; Manufacturing Industry

July 1989 (Revised August 1990)
Background Note

New Theories of International Trade

By: David B. Yoffie and Heather A. Hazard

Explores the "new" theories of international trade--also called strategic trade policy--which were developed in the 1980s. Examines why economists and policy makers thought new approaches were necessary to explain international trade, the contributions of industrial... View Details

Keywords: Corporate Strategy; Theory; Policy; Trade