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    • News  (96)
    • Research  (267)
    • Multimedia  (2)
  • Faculty Publications  (180)

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  • All HBS Web  (429)
    • News  (96)
    • Research  (267)
    • Multimedia  (2)
  • Faculty Publications  (180)
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  • May 2009
  • Article

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan David MacCormack and Marco Iansiti
Keywords: Intellectual Property; Information Technology; Transition; Applications and Software; Information Technology Industry
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MacCormack, Alan David, and Marco Iansiti. "Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation." Journal of Product Innovation Management 26, no. 3 (May 2009): 248–263.
  • Article

Visualizing and Measuring Software Portfolio Architecture: A Power Utility Case

By: Robert Lagerström, Carliss Y. Baldwin and Alan MacCormack
In this paper, we test a Design Structure Matrix (DSM) based method for visualizing and measuring software portfolio architectures. Our data is drawn from a power utility company, comprising 192 software applications with 614 dependencies between them. We show that the... View Details
Keywords: Applications and Software; Infrastructure; Utilities Industry
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Lagerström, Robert, Carliss Y. Baldwin, and Alan MacCormack. "Visualizing and Measuring Software Portfolio Architecture: A Power Utility Case." Special Issue on DSM Conference 2014. Journal of Modern Project Management 3, no. 2 (September–December 2015): 114–121.
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

analyze the data using nonparametric tests and regression analysis. Findings—The mean number of business segments per firm varies significantly by country. Notably, there is no evidence in our sample that emerging-market companies are... View Details
Keywords: Martha Lagace
  • 2013
  • Working Paper

Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case

By: Robert Lagerstrom, Carliss Baldwin, Alan MacCormack and David Dreyfus
We test a method that was designed and used previously to reveal the hidden internal architectural structure of software systems. The focus of this paper is to test if it can also uncover new facts about the components and their relationships in an enterprise... View Details
Keywords: Complexity; Applications and Software; Product Design; Pharmaceutical Industry
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Lagerstrom, Robert, Carliss Baldwin, Alan MacCormack, and David Dreyfus. "Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case." Harvard Business School Working Paper, No. 13-105, June 2013.
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Jerry R. Green and Lawrence Kotlikoff Publication: In Institutional Foundations of Public Finance, edited by Alan J. Auerbach and Daniel Shaviro. Harvard University Press, 2009 Abstract A century ago,... View Details
Keywords: Martha Lagace
  • December 2002
  • Teaching Note

Tyrell Web Developers, Inc. (A) and (B) (TN)

By: Alan D. MacCormack and Andrew P. McAfee
Teaching Note for (9-600-025) and (9-600-026). View Details
Keywords: Information Technology Industry
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MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers, Inc. (A) and (B) (TN)." Harvard Business School Teaching Note 603-037, December 2002.
  • May 2000
  • Exercise

Tyrell Web Developers Inc. (B)

By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description... View Details
Keywords: Web Sites; Software; Product Development; Design; Internet
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MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (B)." Harvard Business School Exercise 600-026, May 2000.
  • Article

Multivariate Unsupervised Machine Learning for Anomaly Detection in Enterprise Applications

By: Daniel Elsner, Pouya Aleatrati Khosroshahi, Alan MacCormack and Robert Lagerström
Existing application performance management (APM) solutions lack robust anomaly detection capabilities and root cause analysis techniques that do not require manual efforts and domain knowledge. In this paper, we develop a density-based unsupervised machine learning... View Details
Keywords: Big Data; Data Science And Analytics Management; Governance And Compliance; Organizational Systems And Technology; Anomaly Detection; Application Performance Management; Machine Learning; Enterprise Architecture; Analytics and Data Science
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Elsner, Daniel, Pouya Aleatrati Khosroshahi, Alan MacCormack, and Robert Lagerström. "Multivariate Unsupervised Machine Learning for Anomaly Detection in Enterprise Applications." Proceedings of the Hawaii International Conference on System Sciences 52nd (2019): 5827–5836.
  • 2013
  • Working Paper

Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier
We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details
Keywords: Communication Technology; Complexity; Applications and Software; Product Design; Telecommunications Industry
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Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, and Stephan Aier. "Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case." Harvard Business School Working Paper, No. 13-103, June 2013.
  • 9 Jun 2019 - 11 Jun 2019
  • Conference Presentation

Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms

By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
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Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms." Paper presented at the 26th Innovation and Product Development Management Conference, European Institute for Advanced Studies in Management, Leicester, UK, June 9–11, 2019.
  • 28 Aug 2012
  • First Look

First Look: August 28

the paper: http://dx.plos.org/10.1371/journal.pone.0042673 Mandatory IFRS Adoption and Financial Statement Comparability Authors: Francois Brochet, Alan Jagolinzer, and Edward J. Riedl Publication: Contemporary Accounting Research... View Details
Keywords: Sean Silverthorne
  • November–December 2022
  • Article

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details
Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry
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Weinzierl, Matthew, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau. "Your Company Needs a Space Strategy. Now." Harvard Business Review (November–December 2022): 80–91.
  • November 2020
  • Article

Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms

By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not... View Details
Keywords: Blockchain; Two-Sided Platforms; Business Model; Innovation and Invention; Technological Innovation
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Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms." Journal of Product Innovation Management 37, no. 6 (November 2020): 552–574.
  • 2014
  • Working Paper

Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and David Dreyfus
In this paper, we test a method for visualizing and measuring software portfolio architectures and use our measures to predict the costs of architectural change. Our data is drawn from a biopharmaceutical company, comprising 407 architectural components with 1,157... View Details
Keywords: Design Structure Matrices; Software Architecture; Flexibility; Software Application Portfolio; Complexity; Applications and Software; Forecasting and Prediction
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Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, and David Dreyfus. "Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis." Harvard Business School Working Paper, No. 14-083, March 2014.
  • 22 May 2007
  • First Look

First Look: May 22, 2007

had lower average returns during our sample period, but the difference in average returns is smaller than would be implied by the global CAPM given the historical equity premium. Download the paper:... View Details
Keywords: Martha Lagace
  • 27 Jan 2015
  • First Look

First Look: January 27

oneself and to engage in moral compensation by behaving prosocially. We established the role that impurity played in these effects through mediation and moderation. We found that inauthenticity-induced cleansing and compensatory helping... View Details
Keywords: Sean Silverthorne
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

"McRib" sandwich and KFC's "Double Down." book excerpt Make It A Treat From Happy Money: the Science of Smarter Spending By Elizabeth Dunn and Michael Norton In June 2011, a chorus of tweets heralded the arrival of a... View Details
Keywords: Re: Michael I. Norton
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for... View Details
Keywords: Martha Lagace
  • 12 Jan 2018
  • Cold Call Podcast

Leadership Lessons from a Young Martin Luther King, Jr.

right thing by sustainability will perform better. So yes, I think we have a lot of business leaders. Indra Nooyi at PepsiCo is another one. Alan Mulally who was at Ford. We have some leaders of great... View Details
  • 05 Sep 2012
  • First Look

First Look: September 5

had turned around by improving competitiveness in quality, design, and cost. Ford's Alan Mulally, GM CEO Ed Whitacre, and Chrysler CEO Sergio Marchionne took different approaches to guide their respective... View Details
Keywords: Sean Silverthorne
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