Publications
Publications
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- All HBS Web
(729)
- Faculty Publications (267)
- November 1993 (Revised September 2018)
- Case
Rudi Gassner and the Executive Committee of BMG International (A)
By: Linda Hill and Katherine Seger Weber
Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details
Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
- November 1993 (Revised February 1996)
- Supplement
Rudi Gassner and the Executive Committee of BMG International (B)
By: Linda A. Hill
Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. View Details
- May 1993 (Revised June 1993)
- Case
ABC Company
- May 1993
- Teaching Note
WJAC (A)—The Birth of a Radio Station TN
- August 1991 (Revised February 1992)
- Case
Gain Sharing at Star Cablevision Group
By: Leonard A. Schlesinger and Sarah Ann Greene
Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
- May 1991 (Revised March 1992)
- Teaching Note
USA Today, Teaching Note
By: Robert L. Simons
Teaching Note for (9-191-004). View Details
Keywords: Media and Broadcasting Industry
- October 1990 (Revised March 1993)
- Background Note
Note on Cable Television Regulation
Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
- February 1987
- Case
PBS National Advertising Plan
- November 1983
- Case
Cablevision of Boston
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
- April 1979 (Revised May 1993)
- Teaching Note
Community Television of Southern California: KCET, Teaching Note
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
- October 1977 (Revised May 1993)
- Teaching Note
WJAC (B): Financing a Growing Organization, Teaching Note
- February 1977 (Revised May 1993)
- Case
WJAC (A): The Birth of a Radio Station
Keywords: Media and Broadcasting Industry
- February 1977 (Revised May 1993)
- Case