Publications

December 1996 (Revised July 2002)
Background Note

Note on Marketing and the Internet

By: John A. Deighton, Alison Berkley and John Barabino

The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details

Keywords: Marketing; Internet and the Web; Digital Marketing

May 1996 (Revised June 1996)
Case

Dennis Hightower: New Horizons

By: Ashish Nanda

Named president of Disney TV and Telecommunications, Dennis Hightower has to yet again come in as an outsider and take charge. The magnitude of challenge is much larger than in 1987, and the situation facing him is subtly different. View Details

Keywords: Leadership; Personal Development and Career; Media and Broadcasting Industry; Media and Broadcasting Industry

April 1996 (Revised January 2006)
Case

Times Mirror Company PEPS Proposal Review

By: Peter Tufano

Times Mirror Co. (TMC) owns a substantial block of Netscape common stock purchased prior to Netscape's IPO, on which it has substantial unrealized gains. TMC is restricted from selling the stock in a public offering and is therefore considering a proposal by Morgan... View Details

Keywords: Risk Management; Stocks; Taxation; Corporate Finance; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

January 1996 (Revised January 1996)
Teaching Note

Colonial Broadcasting Co. TN

By: Arthur Schleifer Jr. and George Wu

Teaching Note for (9-894-011). View Details

Keywords: Contracts; Advertising; Television Entertainment; Entertainment and Recreation Industry; United States

November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

September 1995 (Revised April 1999)
Case

Exporting American Culture

By: Joseph L. Badaracco Jr. and Jerry Useem

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry

October 1994 (Revised January 1995)
Case

STAR TV (A, B, and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Laurence

Keywords: Media and Broadcasting Industry

September 1994 (Revised December 1995)
Case

STAR TV (B and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Lawrence

Keywords: Media and Broadcasting Industry

June 1994
Case

STAR TV (E)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

May 1994 (Revised September 1994)
Case

STAR TV (B)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

May 1994 (Revised September 1994)
Case

STAR TV (C)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

November 1993 (Revised September 2018)
Case

Rudi Gassner and the Executive Committee of BMG International (A)

By: Linda Hill and Katherine Seger Weber

Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details

Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany

November 1993 (Revised February 1996)
Supplement

Rudi Gassner and the Executive Committee of BMG International (B)

By: Linda A. Hill

Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. View Details

Keywords: Management Teams; Decisions; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany

May 1993 (Revised June 1993)
Case

ABC Company

By: Regina E. Herzlinger

Keywords: Television Entertainment; Media; Media and Broadcasting Industry

May 1993
Teaching Note

WJAC (A)—The Birth of a Radio Station TN

By: Regina E. Herzlinger

Keywords: Media; Business Startups; Media and Broadcasting Industry

1992
Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons

Keywords: Entertainment; Policy; Media and Broadcasting Industry

August 1991 (Revised February 1992)
Case

Gain Sharing at Star Cablevision Group

By: Leonard A. Schlesinger and Sarah Ann Greene

Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details

Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry