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  • February 2017
  • Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
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  • 26 Jun 2000
  • Research & Ideas

Three Countries, Three Choices in Post-Soviet Eurasia

of a larger social purpose connected with protecting and cultivating the nation. It gives citizens a reason to sacrifice in pursuit of a higher national goal. And it expands the "time horizons" for a country's leaders and offers a compelling view of the... View Details
Keywords: by Martha Lagace
  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

People use crowdsourcing to solve problems, raise money, and share AI breakthroughs, the authors write. Open source software—such as the popular content management system WordPress or the operating system Linux—gives View Details
Keywords: by Rachel Layne; Technology
  • 26 Apr 2023
  • In Practice

Is AI Coming for Your Job?

as ChatGPT) were not meant to reveal the truth or to display correct knowledge (though we have seen attempts to use them for this purpose). Instead, they were built to generate content (in this example,... View Details
Keywords: by Kristen Senz; Technology
  • March 2024 (Revised April 2024)
  • Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
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  • Program

Senior Executive Leadership Program—Middle East

Take advantage of resources for lifelong learning as a member of the global HBS alumni community Who Should Attend Senior executives, senior functional leaders, or general managers leading successful, established companies in the Middle... View Details
  • 31 Aug 2009
  • Research & Ideas

Why Competition May Not Improve Credit Rating Agencies

economists, but it has not been tested much. Whether competition improves or reduces quality depends on whether it forces the raters to work harder to please the investors who are the ultimate users of ratings, or the issuers that pay the... View Details
Keywords: by Martha Lagace; Financial Services
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

government exerts on TikTok, concerns the app could compromise US national security and user data, and stark differences between the content and rules mandated in China versus abroad. "You must ask yourself,... View Details
Keywords: by Rachel Layne; Technology
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

getting bigger not smaller, it's an increasingly relevant problem. And then the other issue here is fundamental to generative models. There's been a lot of recent work that has shown that these models memorize at least up to a few percent... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 13 Feb 2024
  • Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

ads, Coffman and her colleagues ran a first experiment on freelance job platform UpWork, where job-seekers complete extensive profiles outlining their education, credentials, scores on skills tests, and work history. The team acted as potential employers and sent... View Details
Keywords: by Kara Baskin
  • Web

Application Requirements - Doctoral

It should largely be your own work and you should be prepared to discuss the content and your contributions. It should be no more than 10 pages of text, plus references. GRE & GMAT All applicants are required to take either the View Details
  • Web

Privacy Notice | About

information to help diagnose problems with our server, to administer and improve the Sites, to monitor and improve the security of the Sites, and to generate aggregate statistical reports that analyze View Details
  • 19 Mar 2021
  • Blog Post

Celebrating Black History: Elevating the Voices of Our Student and Alumni Communities

We’ve enjoyed the opportunity to honor the history and legacy of Black and African American members of our community who have and continue to lay the foundation for the next generation of innovative, successful, and transformational... View Details
  • Web

Marketing - Faculty & Research

Social networks and user generated content have opened a new way for consumers to engage with each other as well as with brands and companies. There are significant changes in... View Details
  • Summer 2013
  • Article

A Tale of Two Stories: Sustainability and the Quarterly Earnings Call

By: Robert G. Eccles and George Serafeim
One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of... View Details
Keywords: Sustainability; Communication; Integrated Corporate Reporting; Investment; Environmental Sustainability
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  • 23 Nov 2010
  • First Look

First Look: November 23

Todd Rogers and Michael I. Norton Publication: Harvard Business Review 88, no. 11 (November 2010) Abstract This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was View Details
Keywords: Sean Silverthorne
  • 16 May 2013
  • HBS Seminar

Robert Gierkink, Chairman, Datalogix

  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

are providing content to users publicly, others can grab that information.” It’s not enough to just take someone else’s customers, though, he warns—you’ve got to give them something better than they had... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 07 Dec 2016
  • Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

California. The conference was hosted by HBS’s Marketing Club and was sponsored by Procter & Gamble, The Boston Consulting Group, H-E-B, ABInBev, American Express, General Mills, Ibotta, and Samsung. “The energy on campus was... View Details
Keywords: Entertainment / Media / Sports
  • Web

Lifelong Learning - Alumni

Generative AI HBS navigates the use of these transformative tools for teaching and learning Re: Mitchell B. Weiss (Richard L. Menschel Professor of Management Practice Chair, MBA Required Curriculum); Jeffrey J. Bussgang (Senior Lecturer... View Details