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  • September 2019
  • Case

Alicia Keys

By: Boris Groysberg, Annelena Lobb and Sarah Mehta
This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,... View Details
Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Personal Development and Career; Fine Arts Industry; Fine Arts Industry; United States
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  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in revenue, according to the Causeway partnership. Higgins says the... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • March 2021
  • Supplement

Sky Deutschland Analysis: Results

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Sports Industry; Germany
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  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also published romance novels, science... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • October 2005 (Revised March 2006)
  • Case

Strategic Inflection: TiVo in 2005

By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details
Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Consumer Products Industry
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  • March 2021
  • Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Sports Industry; Germany
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  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing is more measurable, as opposed to View Details
Keywords: by Michael Blanding; Advertising
  • February 2021 (Revised February 2021)
  • Case

World of Dreams Entertainment Group: Building a Resilient Business

By: Lynda M. Applegate, Sarah Endline and Michael Norris
In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a... View Details
Keywords: Television Entertainment; Media; Social Issues; Sports; Business Ventures; Digital Platforms; Entertainment and Recreation Industry; United States; California; Los Angeles
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  • 17 Aug 2011
  • Research & Ideas

Protecting against the Pirates of Bollywood

middle class, and the fact that India's film industry sold 3.2 billion tickets in 2009. “Movie piracy in India is rampant—you can get one online the day after a release” Harvard Business School Associate Professor Lakshmi Iyer, a native... View Details
Keywords: by Kim Girard; Motion Pictures & Video
  • 2013
  • Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Vancouver; Beijing; London; Brazil; Russia
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  • 19 Mar 2013
  • First Look

First Look: March 19

on average, firms' self-reported anticorruption efforts reflect real efforts to combat corruption and are not merely cheap talk. Download the paper: http://ssrn.com/abstract=2229039 When to Sell Your Idea: Theory and Evidence from the Movie View Details
Keywords: Sean Silverthorne
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

watching television can deliver higher than expected audiences at lower cost-per-thousand impressions. Brands with deep pockets may be able to negotiate favorable advertising rates and lock them in for several years. If you have to cut... View Details
Keywords: by John Quelch
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

effectively within the newly merged entities. No PDF is available at this time. Reputation and Competition: Evidence from the Credit Rating Industry Authors:Bo Becker and Todd Milbourn Abstract Fair and accurate credit ratings arguably... View Details
Keywords: Martha Lagace
  • 29 Apr 2014
  • First Look

First Look: April 29

such a way that talent is developed along with the business. Publisher's link: http://www.palgraveconnect.com/esm/doifinder/10.1057/9781137294678.0085 August 2013 International Journal of Industrial Organization Information and Two-Sided... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

modularized. Instead these areas should be located in transaction-free zones so that the costs of transacting do not overburden the system. The boundaries of transaction-free zones constitute breakpoints where firms and industries may... View Details
Keywords: Martha Lagace
  • 26 Apr 2016
  • First Look

April 26

taken by Kenny starting in 2014 as he sought to reorient the company amidst changes in media, digital, and mobile technologies. Kenny balances promoting new stream digital business growth with managing difficult legacy television View Details
Keywords: Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

illustrates how deep dives guide the formation of a set of new core activities in the variation-selection-retention process. No PDF is available at this time.   PublicationsWhat Causes Industry Agglomeration? Evidence from Coagglomeration... View Details
Keywords: Martha Lagace
  • 05 Jul 2011
  • First Look

First Look: July 5

note:http://cb.hbsp.harvard.edu/cb/product/711419-PDF-ENG Television Competes for a Digital Audience Stephen P. Bradley and Nancy BartlettHarvard Business School Note 710-476 In the face of major disruption in the industry, View Details
Keywords: Sean Silverthorne
  • 03 Mar 2003
  • Research & Ideas

The Ingredients of a Deal Disaster

inadvertently omitted from social contract negotiations. For example, in 1988, Komatsu, Japan's leader in earth-moving construction equipment, and U.S. conglomerate Dresser Industries combined their North American engineering,... View Details
Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

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