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January 2013 (Revised February 2013)
Case

EverTrue: Mobile Technology Development (A)

By: William R. Kerr and Alexis Brownell

Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details

Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

November 2012
Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Technology Industry; Technology Industry; Technology Industry; North America; United States

October 2012
Case

Monsanto

By: Ray A. Goldberg

Monsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global food system. View Details

Keywords: Technology; Risk and Uncertainty; Information Technology; Food; Social and Collaborative Networks; Global Strategy; Agribusiness; Globalized Markets and Industries; Agriculture and Agribusiness Industry

August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California

2012
Article

Exploring Re-Identification Risks in Public Domains

By: Aditi Ramachandran, Lisa Singh, Edward Porter and Frank Nagle

While re-identification of sensitive data has been studied extensively, with the emergence of online social networks and the popularity of digital communications, the ability to use public data for re-identification has increased. This work begins by presenting two... View Details

Keywords: Safety; Analytics and Data Science; Social and Collaborative Networks

June 2012
Case

Innovating at AT&T: Partnering to Lead the Broadband Revolution

By: Lynda M. Applegate, Phillip Andrews and Kerry Herman

In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details

Keywords: Innovation ＆ Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States

2014
Working Paper

Team Scaffolds: How Meso-Level Structures Support Role-based Coordination in Temporary Groups

By: Melissa A. Valentine and Amy C. Edmondson

This paper shows how meso-level structures support effective coordination in temporary groups. Prior research on coordination in temporary groups describes how roles encode individual responsibilities so that coordination between relative strangers is possible. We... View Details

Keywords: Fluid Personnel; Team Scaffolds; Team Effectiveness; Role-based Coordination; Multi-method; Health Care and Treatment; Analytics and Data Science; Knowledge Use and Leverage; Organizational Structure; Outcome or Result; Performance Effectiveness; Groups and Teams; Networks; Behavior; Balance and Stability; Health Industry

Article

Entry into Platform-based Markets

By: Feng Zhu and Marco Iansiti

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry

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December 2011 (Revised October 2014)
Background Note

Business Model Analysis for Entrepreneurs

By: Thomas Eisenmann

This note defines a business model and its major elements: a customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating... View Details

Keywords: Business Model

December 2011
Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne

Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details

Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Information Technology Industry

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August 2011
Supplement

InnoCentive.com (B)

By: Karim R. Lakhani and Eric Lonstein

InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external... View Details

Keywords: Digital Platforms; Cost vs Benefits; Intellectual Property; Networks; Collaborative Innovation and Invention; Product; Groups and Teams; Communication Technology

July – August 2011
Article

Evolve (Again)

By: Rosabeth M. Kanter

Frenzy over social networks and interactive media can produce equally overhyped predictions that everything will change, not to mention money-losing investments in silly ventures. Separating enduring strategic lessons from the hype can help avoid a new crash. Hint: the... View Details

Keywords: Business Startups; Venture Capital; Investment; Technological Innovation; Organizational Change and Adaptation; Partners and Partnerships

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June 2011
Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis

Teaching Note for 511093. View Details

Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry

May 2011 (Revised March 2012)
Supplement

Global Knowledge Management at Danone (C)

By: Amy C. Edmondson, Ruth Dittrich and Daniela Beyersdorfer

The (C) case provides an update on the B-case decision and describes the introduction of Dan 2.0, an internal social virtual network for the purpose of knowledge sharing in a company that was only used to face-to-face networking. View Details

Keywords: Innovation and Management; Knowledge Sharing; Information Infrastructure; Opportunities; Problems and Challenges; Networks; Employees; Motivation and Incentives; Knowledge Management; Management Practices and Processes

6 Apr 2011
Conference Presentation

Finding Technical Debt in Platform and Network Architectures

By: Carliss Y. Baldwin and Alan MacCormack

Keywords: Information Infrastructure; Design

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

March 2011 (Revised August 2014)
Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang

This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details

Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry

February 2011 (Revised November 2013)
Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld

Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details

Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

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