Publications

19 Oct 2015
Research & Ideas

Business Research that Makes for Smarter Public Policy

to fill little gaps in the literature, and I continue to think that was excellent advice.” Just as researchers in the life sciences often target their work to tackle the most dangerous diseases, so argues Moss, social scientists can make... View Details

Keywords: by Michael Blanding

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

varies with the type of security being issued. For debt, the optimism is restricted to near-term earnings forecasts (i.e., the next two years); for equity, the optimism is concentrated in longer-term forecasts (i.e., growth forecasts, View Details

Keywords: by Ann Cullen; Financial Services

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

budget be driven from the revenue targets in the strategic plan. In The Execution Premium, we describe how a time-driven activity-based cost model provides the previously missing link between the revenue growth View Details

Keywords: by Martha Lagace

12 Feb 2015
Video

Latin American Prospective Student Webinar

05 Dec 2019
News

How Artificial Intelligence Can Set Meaningful Sales Goals

August 2006 (Revised February 2009)
Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman

The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details

Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India

November 1996 (Revised October 1998)
Case

Reynolds Metals Company: Consumer Products Division

Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development. View Details

Keywords: Marketing Channels; Consumer Products Industry

9 AM – 9 AM EDT, 14 Mar 2018
HBS Online

HBX Negotiation Mastery: Unlocking Value in the Real World

Negotiation Mastery, Unlocking Value in the Real World, prepares you to close deals, maximize value creation, and resolve differences before they escalate. Target audience: HBS alumni and experienced colleagues; recommend to someone from your professional or personal... View Details

21 Apr 2022
News

How VCs Can Overcome the “Winner’s Curse”

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

increasingly important. In some ways it seems obvious, but verification requirements can be enormously complicated to implement and it can dramatically increase the cost of adoption. Q: How do self-regulation programs affect managers as opposed to consumers? A: Many... View Details

Keywords: by Martha Lagace

01 Dec 2016
Video

Africa Prospective Student Webinar

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry

06 Oct 2020
Video

Black Founders: Kevin Chenault, MBA 2021

01 Feb 2017
Blog Post

How to Partner With a Student Club: Join a Club Panel

Club panel events provide a myriad of benefits to employers coming to campus. Company representatives can build brand awareness and speak to their company and its mission in front of a targeted group of talent that could be potential team... View Details

Keywords: All Industries

August 2021 (Revised November 2024)
Case

Intenseye: Powering Workplace Health and Safety with AI (A)

By: Michael W. Toffel and Youssef Abdel Aal

Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye’s... View Details

Keywords: Privacy; Product Development; Operations; Technological Innovation; Value Creation; Production; Distribution; Safety; Risk and Uncertainty; Technology Industry; Manufacturing Industry; Distribution Industry; Turkey; Middle East; United States

March 2024 (Revised January 2025)
Case

Hippo: Weathering the Storm of the Home Insurance Crisis

By: Lauren Cohen, Grace Headinger and Sophia Pan

Rick McCathron, CEO of Hippo, considered how the firm’s underwriting model could account for the effects of climate change. Along with providing smart home packages, targeting risk-friendly customers, and using data-driven pricing, the Insurtech used technologically... View Details

September 2002 (Revised March 2003)
Technical Note

Technical Note on Equity-Linked Consideration, Part 3: Cash-and-Stock Deals

By: Carliss Y. Baldwin

The consideration paid by an acquiring company to a target can be a combination of cash and stock. During the 1980s and 1990s, for example, approximately 12% to 13% of all deals between public companies involved both cash and stock. This case series describes the basic... View Details

Keywords: Price; Acquisition; Business and Shareholder Relations