Publications

April 1992 (Revised July 1993)
Case

Conoco's: "Green" Oil Strategy (A)

By: Malcolm S. Salter and Joseph L. Badaracco Jr.

Conoco faces challenges in formulating a proactive environmental strategy for its proposed oil development in Ecuador's pristine tropical rain forest region. The case outlines the innovative process in which Conoco collaborated with a wide range of often conflicting... View Details

Keywords: Decision Choices and Conditions; Ethics; Collaborative Innovation and Invention; Corporate Social Responsibility and Impact; Outcome or Result; Problems and Challenges; Business and Stakeholder Relations; Conflict Management; Ecuador

February 2018 (Revised October 2020)
Case

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock

In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details

May 2010
Supplement

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet for Instructors (Brief Case)

By: Christopher A. Bartlett and Benjamin H. Barlow

Keywords: Organizational Behavior; International Business; Subsidiaries; Project Management; Multinational Corporations; Implementing Strategy; Leadership; Business Subsidiaries; Behavior; Multinational Firms and Management; Corporate Strategy; Organizations; Labor Unions; Organizational Culture; Product Development

2016
Working Paper

Algorithmic Foundations for Business Strategy

By: Mihnea Moldoveanu

I introduce algorithmic and meta-algorithmic models for the study of strategic problem solving, aimed at illuminating the processes and procedures by which strategic managers and firms deal with complex problems. These models allow us to explore the relationship... View Details

Keywords: Mathematical Methods; Business Strategy

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July–August 2018
Article

Using Time-Driven Activity-Based Costing to Model the Costs of Various Process-Improvement Strategies in Acute Pain Management

By: Keyuri Popat, Kelly Ann Gracia, Alexis B. Guzman and Thomas W. Feeley

Pain control for patients undergoing thoracic surgery is essential for their comfort and for improving their ability to function after surgery, but it can significantly increase costs. Here, we demonstrate how time-driven activity-based costing (TDABC) can be used to... View Details

Keywords: Time-Driven Activity-Based Costing; Health Care and Treatment; Cost Management; Performance Improvement

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09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI: View Details

Keywords: by Dina Gerdeman

22 Oct 2014
News

Aligning Strategy and Sales with Frank Cespedes

October 1993 (Revised December 1997)
Case

General Dynamics: Compensation and Strategy (A)

William Anders became CEO of defense giant General Dynamics in 1991 as the Cold War was ending and as the industry became saddled with excess capacity. Observing that the company was underserving shareholders and required a massive change in its culture, Anders brought... View Details

Keywords: Motivation and Incentives; Corporate Strategy; Executive Compensation; Manufacturing Industry; United States

June 1981 (Revised May 1988)
Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi

L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details

Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Retail Industry

Sep 08 2016
Testimonial

Aligning Your Company's Strategy

May 2007
Article

Location Strategies and Knowledge Spillovers

By: Juan Alcacer and Wilbur Chung

Given the importance of proximity for knowledge spillovers, we examine firms' location choices expecting differences in firms' strategies. Firms will locate to maximize their net spillovers as a function of locations' knowledge activity, their own capabilities, and... View Details

Keywords: Business Strategy; Corporate Strategy; For-Profit Firms; Knowledge Management; Research and Development; Organizational Change and Adaptation; Disruptive Innovation; Five Forces Framework; Cost Management; Technology; Competition; United States

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2008
Book

Execution Premium: Linking Strategy to Operations for Competitive Advantage

By: Robert S. Kaplan and David P. Norton

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize... View Details

Keywords: Management Analysis, Tools, and Techniques; Operations; Performance; Strategic Planning; Business Strategy

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June 1991 (Revised September 1996)
Case

Human Resource Management at American Airlines

American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details

Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States

What are the biggest problems companies face in executing their strategies? Robert Simons explains why management teams must ask themselves tough questions, like "What could cause our business to fail?"

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June 1999 (Revised June 2000)
Case

Robert Mondavi: Competitive Strategy

By: Michael E. Porter and Gregory C Bond

Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market... View Details

Keywords: Global Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Industry Structures; Strategy; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; California; Australia; Chile

May 2024
Case

SofMedica Group: Managing Growth

By: Boris Groysberg and Sarah L. Abbott

SofMedica Group had expanded from its origins as a medical equipment distributor in Romania to a holding company with four business lines operating in six countries. This expansion had been driven by SofMedica’s mission: to make cutting edge medical technology... View Details