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      • December 2012 (Revised October 2022)
      • Case

      Plastiq

      By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
      The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details
      Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems
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      Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)
      • November 2012
      • Case

      Edison Schools, Inc.

      By: Thomas R. Eisenmann and Lauren Barley
      Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details
      Keywords: Charter Schools; Conflict of Interests; Initial Public Offering; For-Profit Firms; Public Sector; Market Entry and Exit; Education; Business Startups; Education Industry
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      Eisenmann, Thomas R., and Lauren Barley. "Edison Schools, Inc." Harvard Business School Case 813-113, November 2012.
      • September 2012 (Revised March 2013)
      • Case

      Entrepreneurial Finance in Finland?

      By: William R. Kerr, Ramana Nanda and Alexis Brownell
      This case describes a new venture attempting to bring early-stage entrepreneurial financing to Finland and other Nordic countries. Entrepreneurship is taking off in Finland, an area that historically has had little venture capital or high-growth start-up activity, but... View Details
      Keywords: Angels; Angel Investors; VC; Micro-VC; Accelerator; Incubator; Entrepreneurial Finance; Entrepreneurship; Venture Capital; Private Equity; Business Startups; Financial Services Industry; Finland; Scandinavia; Europe
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      Kerr, William R., Ramana Nanda, and Alexis Brownell. "Entrepreneurial Finance in Finland?" Harvard Business School Case 813-068, September 2012. (Revised March 2013.)
      • June 2012 (Revised March 2015)
      • Teaching Note

      PunchTab, Inc.

      By: Ramana Nanda and William R. Kerr
      A Teaching Note for the PunchTab case, which discusses how high-tech startups structure seed financing, merits of angels vs. super angels vs. VCs, and related topics (e.g., convertible notes, priced versus non-priced financing rounds, entrepreneurial finance networks). View Details
      Keywords: Finance; Entrepreneurial Finance; Venture Capital; Entrepreneurship
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      Nanda, Ramana, and William R. Kerr. "PunchTab, Inc." Harvard Business School Teaching Note 812-141, June 2012. (Revised March 2015.)
      • June 2012 (Revised June 2012)
      • Case

      PunchTab, Inc. Investor Presentation Deck

      By: William R. Kerr and Ramana Nanda
      This case examines the PowerPoint presentation that Ranjith Kumaran, founder of the start-up PunchTab, Inc., is using for his investment pitches to venture capital firms. Students can discuss the materials that Kumaran has included, his presentation style, and what... View Details
      Keywords: Entrepreneurship; Management; Presentations; Venture Capital; Business Startups
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      Kerr, William R., and Ramana Nanda. "PunchTab, Inc. Investor Presentation Deck." Harvard Business School Case 812-172, June 2012. (Revised June 2012.)
      • 2012
      • Other Unpublished Work

      Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures

      By: Josh Lerner and Greg Rafert
      Our analysis seeks to understand the impact of changes in copyright scope on investment in new firms. We begin by analyzing the investment effects of the Cartoon Network, et al. v. Cablevision decision in the U.S. and court rulings in France and Germany on venture... View Details
      Keywords: Technological Innovation; Venture Capital; Internet and the Web; Investment; Business Startups; Copyright; France; Germany; United States; European Union
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      Lerner, Josh, and Greg Rafert. "Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures." 2012.
      • March 2012 (Revised September 2012)
      • Case

      INRIX

      By: Lynda M. Applegate and Ryan Johnson
      Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan... View Details
      Keywords: Entrepreneurship; Leadership; Business Growth and Maturation; Business Exit or Shutdown; Business Startups; Organizational Structure; Mobile and Wireless Technology; Competitive Strategy; Information Technology Industry; Service Industry; Washington (state, US)
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      Applegate, Lynda M., and Ryan Johnson. "INRIX." Harvard Business School Case 812-112, March 2012. (Revised September 2012.)
      • September 2011 (Revised August 2015)
      • Case

      ScoreBig

      By: William A. Sahlman, Jeffrey Glass and Evan W. Richardson
      The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers,... View Details
      Keywords: Business Model; Marketing Strategy; Product Launch; Business Startups; Business Strategy; Corporate Finance; Entertainment and Recreation Industry
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      Sahlman, William A., Jeffrey Glass, and Evan W. Richardson. "ScoreBig." Harvard Business School Case 812-043, September 2011. (Revised August 2015.)
      • July – August 2011
      • Article

      Evolve (Again)

      By: Rosabeth M. Kanter
      Frenzy over social networks and interactive media can produce equally overhyped predictions that everything will change, not to mention money-losing investments in silly ventures. Separating enduring strategic lessons from the hype can help avoid a new crash. Hint: the... View Details
      Keywords: Business Startups; Venture Capital; Investment; Technological Innovation; Organizational Change and Adaptation; Partners and Partnerships
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      Kanter, Rosabeth M. "Evolve (Again)." Harvard Business Review 89, nos. 7-8 (July–August 2011): 36.
      • April 2011 (Revised June 2011)
      • Case

      Internet Securities, Inc.: Path to Sustainability

      By: Lynda M. Applegate, William R. Kerr and Ryan Johnson
      Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600... View Details
      Keywords: Acquisition; Business Model; Business Startups; Decision Choices and Conditions; Venture Capital; Cash Flow; Initial Public Offering; Analytics and Data Science; Growth and Development Strategy; Valuation
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      Applegate, Lynda M., William R. Kerr, and Ryan Johnson. "Internet Securities, Inc.: Path to Sustainability." Harvard Business School Case 811-098, April 2011. (Revised June 2011.)
      • March 2011
      • Background Note

      Financing New Ventures

      By: William R. Kerr and Ramana Nanda
      Aid in understanding of financing entrepreneurship. View Details
      Keywords: Business Startups; Entrepreneurship; Financing and Loans
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      Kerr, William R., and Ramana Nanda. "Financing New Ventures." Harvard Business School Background Note 811-093, March 2011.
      • March 2011
      • Teaching Note

      PrimedicProviding Primary Care in Mexico (TN)

      By: Richard G. Hamermesh
      Teaching Note for 811040. View Details
      Keywords: Business Startups; Health Care and Treatment; Venture Capital; Financing and Loans; Business Model; Medical Devices and Supplies Industry; Mexico
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      Hamermesh, Richard G. "PrimedicProviding Primary Care in Mexico (TN)." Harvard Business School Teaching Note 811-074, March 2011.
      • February 2011 (Revised September 2016)
      • Case

      Investcorp and the Moneybookers Bid

      By: Matthew Rhodes-Kropf, Carin-Isabel Knoop and Nori Gerardo Lietz
      In January 2007, Hazem Ben-Gacem, managing director and co-head of Investcorp Technology Partners (ITP), needs to decide what to bid at an auction for Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of... View Details
      Keywords: Business Startups; Games, Gaming, and Gambling; Private Equity; Investment; Auctions; Bids and Bidding; Valuation; Europe; United States
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      Rhodes-Kropf, Matthew, Carin-Isabel Knoop, and Nori Gerardo Lietz. "Investcorp and the Moneybookers Bid." Harvard Business School Case 811-013, February 2011. (Revised September 2016.)
      • January 2011 (Revised April 2023)
      • Course Overview Note

      The Coming of Managerial Capitalism: Overview

      By: Tom Nicholas
      This is a course overview note for The Coming of Managerial Capitalism. CMC is chronologically organized. It starts in the late eighteenth century when America gained independence, spans the remarkable rise to industrial maturity during the nineteenth and twentieth... View Details
      Keywords: Business History; Business or Company Management; Entrepreneurship; Business Startups; Welfare; War; Transformation; Information Technology; Finance; Situation or Environment; Decision Making; Management Analysis, Tools, and Techniques; United States
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      Nicholas, Tom. "The Coming of Managerial Capitalism: Overview." Harvard Business School Course Overview Note 811-033, January 2011. (Revised April 2023.)
      • January 2011 (Revised April 2024)
      • Case

      Triangulate (A)

      By: Thomas Eisenmann and Lauren Barley
      In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The... View Details
      Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet and the Web
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      Eisenmann, Thomas, and Lauren Barley. "Triangulate (A)." Harvard Business School Case 811-055, January 2011. (Revised April 2024.)
      • November 2010
      • Article

      Beyond the Deal: Wage a 'Negotiation Campaign'

      By: James K. Sebenius
      While negotiation scholars primarily take the individual transaction as the "unit of analysis," this article characterizes the (new) concept of a "negotiation campaign" in which a number of individual deals must be put together, often on multiple "fronts," to realize a... View Details
      Keywords: Negotiation Deal; Management Practices and Processes; Value; Problems and Challenges; Business Startups; Sales; Partners and Partnerships; Venture Capital
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      Sebenius, James K. "Beyond the Deal: Wage a 'Negotiation Campaign'." Negotiation 13, no. 11 (November 2010).
      • October 2010 (Revised July 2011)
      • Case

      PrimedicProviding Primary Care in Mexico

      By: Richard G. Hamermesh, Regina Garcia-Cuellar and Lauren Sarah Margulies
      Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding and the business model has yet to gain traction.... View Details
      Keywords: Business Model; Business Startups; Developing Countries and Economies; Social Entrepreneurship; Venture Capital; Health Care and Treatment; Social Enterprise; Health Industry; Mexico
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      Hamermesh, Richard G., Regina Garcia-Cuellar, and Lauren Sarah Margulies. "PrimedicProviding Primary Care in Mexico." Harvard Business School Case 811-040, October 2010. (Revised July 2011.)
      • October 2010
      • Case

      Narragansett Brewing Company

      By: Tom Nicholas, Lindsey Marshall and Charles Anthony Miller
      Mark Hellendrung, CEO of Narragansett Brewing Company, is deciding whether to partner with a local television station for the upcoming NHL Winter Classic outdoor hockey game between New England's own Boston Bruins and the Philadelphia Flyers at Fenway Park. He had... View Details
      Keywords: Corporate Entrepreneurship; Business Startups; Business Strategy; Sports; Financial Strategy; Marketing Strategy; Investment; United States
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      Nicholas, Tom, Lindsey Marshall, and Charles Anthony Miller. "Narragansett Brewing Company." Harvard Business School Case 811-028, October 2010.
      • September 2010 (Revised November 2010)
      • Case

      Ze-gen: Commercializing Clean Tech

      By: Lynda M. Applegate, Kaitlyn Lyons and Scott Prozeller
      The Ze-gen case covers the first five years in the life of a clean-tech start-up. Ze-gen had developed an innovative technology that converted solid waste into synthesis gas (called syngas). This technology was in testing at the company's pilot plant, built next to the... View Details
      Keywords: Business Startups; Renewable Energy; Entrepreneurship; Financing and Loans; Environmental Sustainability; Commercialization; Green Technology Industry; New Bedford
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      Applegate, Lynda M., Kaitlyn Lyons, and Scott Prozeller. "Ze-gen: Commercializing Clean Tech." Harvard Business School Case 811-014, September 2010. (Revised November 2010.)
      • September 2010
      • Teaching Note

      The Challenges of Launching a Start-Up in China: Dorm99.com (TN)

      By: F. Warren McFarlan
      Teaching Note for 307075. View Details
      Keywords: Internet and the Web; Capital; Investment; Joint Ventures; Product Launch; Business and Government Relations; Entrepreneurship; Opportunities; Business Startups; Problems and Challenges; Social and Collaborative Networks; Beijing
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      McFarlan, F. Warren. "The Challenges of Launching a Start-Up in China: Dorm99.com (TN)." Harvard Business School Teaching Note 311-057, September 2010.
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