Scaling Social Impact - Publications - Faculty & Research - Harvard Business School

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August 2009 (Revised September 2011)
Case

Whole Foods: Balancing Social Mission and Growth

By: Christopher Marquis, Marya Besharov and Bobbi Thomason

In 2009, Whole Foods stands at a crossroads. Their incredible growth over the past 25 years has vaulted them into the ranks of the largest US supermarkets and they have arguably led to the widespread acceptance of natural and organic foods in the United States. Yet... View Details

Keywords: Business Model; Leadership; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Retail Industry; United States

June 2016
Article

Social and Spatial Clustering of People at Humanity's Largest Gathering

By: Ian Barnett, Tarun Khanna and Jukka-Pekka Onnela

Macroscopic behavior of scientific and societal systems results from the aggregation of microscopic behaviors of their constituent elements, but connecting the macroscopic with the microscopic in human behavior has traditionally been difficult. Manifestations of... View Details

Keywords: Familiarity; Demographics; Behavior; India

February 2016 (Revised May 2016)
Case

Community Health

By: John A. Quelch and Emily C. Boudreau

Keywords: Community Impact; Social Development; Wellness; Health; Corporate Strategy; Management; North America; Europe; Africa

June 2010 (Revised August 2010)
Case

State Grid: Corporate Social Responsibility

By: Christopher Marquis, Nancy Dai, Dongning Yang and Hong Wu

In October 2009, State Grid, the largest utility company in the world, and a pioneer and leader in CSR practices in China, was planning its 2009 CSR Report and long-term CSR implementation. Some of the specific challenges faced at the time include: How could the... View Details

Keywords: Corporate Social Responsibility and Impact; Management Systems; Business and Stakeholder Relations; Corporate Accountability; Behavior; Change Management; Global Range; Employees; Utilities Industry; China

14 Nov 2011
Working Paper Summaries

The Impact of Corporate Sustainability on Organizational Process and Performance

Keywords: by Robert G. Eccles, Ioannis Ioannou & George Serafeim; Accounting

November 2008
Article

Are They Really That Happy? Exploring Scale Recalibration in Estimates of Well-being

By: H. Lacey, A. Fagerlin, G. Loewenstein, D. Smith, J. Riis and P. Ubel

Keywords: Happiness

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2021
Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti

Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details

Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms

May 2017 (Revised November 2017)
Case

Cotopaxi: Managing Growth for Good

By: Andy Wu and Laura Huang

Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an... View Details

Keywords: Entrepreneurship; Social Venture; Benefit Corporation; B-Corp; Retail; Consumer Products; Apparel; Social Impact; Social Entrepreneurship; Business Model; Product Positioning; Social Enterprise; Mission and Purpose; Consumer Products Industry; Retail Industry

March 2016 (Revised April 2019)
Technical Note

ESG Metrics: Reshaping Capitalism?

By: George Serafeim

In the past twenty-five years, the world had seen an exponential growth in the number of companies reporting environmental, social and governance (ESG) data. Investor interest in ESG data also grew rapidly. A growing belief that increasing levels of social inequality... View Details

Keywords: Capitalism; Sustainability; Accountability; Corporate Social Responsibility; Responsibilities To Society; Environment; Social Impact Investment; ESG; Corporate Social Responsibility and Impact; Environmental Sustainability; Measurement and Metrics; Integrated Corporate Reporting; Corporate Accountability; Accounting; Economic Systems

2006
Chapter

Leadership Through Social Purpose Partnering

By: James E. Austin

Keywords: Leadership; Corporate Social Responsibility and Impact; Partners and Partnerships

Teaching Interest

Managing Global Health: Applying Behavioral Economics to Create Impact (MBA)

Health, and development more broadly, is not something we give to people: it is something they produce themselves, interacting with supply-side and institutional factors. This course trains students to see through the lens of the end-user and to use the levers of... View Details

October 16, 2019
Article

Where ESG Fails

By: Michael E. Porter, George Serafeim and Mark Kramer

We are entering a new stage of understanding of the linkage between investment performance and social impact. Previous approaches, such as socially responsible investing and environmental, social, and governance (ESG) screening, have obscured the opportunities for... View Details

Keywords: ESG; Sustainability; Environment; Social Impact; Impact Investing; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Shared Value; Environmental Sustainability; Social Issues; Investment; Value; Strategy

October 2008 (Revised October 2009)
Case

Shaklee Corporation: Corporate Social Responsibility

By: Christopher Marquis, V. Kasturi Rangan and Alison Comings

Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the "network marketing" nature of its sales channel... View Details

Keywords: Business Model; Growth and Development Strategy; Marketing Channels; Corporate Social Responsibility and Impact; Environmental Sustainability; Reputation

March 2024
Case

From “BIG” Ideas to Sustainable Impact at ICL Group (A)

By: Linda A. Hill and Lydia Begag

In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details

03 Feb 2018
Op-Ed

How to Heed BlackRock's Call for Corporate Social Responsibility

Larry Fink recently created a shockwave. As cofounder, chairman, and CEO of BlackRock, one of the world’s largest global asset management firms, in an open letter to CEOs he caught the attention of financial markets and beyond by insisting on the importance of... View Details

Keywords: by Julie Battilana

2009
Report

Breakthroughs in Shared Measurement

By: Mark R. Kramer, Marcie Parkhurst and Lalitha Vaidyanathan

The traditional approach to measuring each individual grant and nonprofit initiative separately prevents learning and improvement, because no 2 efforts can be compared on a consistent basis. This research highlights 20 social enterprises that developed innovative... View Details

Keywords: Impact Evaluation; Impact Measurement; Social Enterprise; Organizations; Performance Effectiveness; Measurement and Metrics

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June 2015
Case

B Lab: Can it Scale Business as a Force for Good?

By: Christopher Marquis and Matthew Lee

To achieve its goal of redefining success in business, B Lab recognizes it needs to scale. Its strategy to do so requires B Lab to depend heavily on new partners, venture into new markets, influence new audiences, and to strike a balance between standards and... View Details

Keywords: Organizational Change and Adaptation; Expansion; Social Entrepreneurship

2020
Working Paper

A Preliminary Framework for Product Impact-Weighted Accounts

By: George Serafeim and Katie Trinh

While there has been significant progress in the measurement of an organization’s environmental and social impacts from its operations, metrics to evaluate the impact of products once they come to market lag far behind. In this paper, we provide a framework for... View Details

Keywords: Social Impact; Product Life Cycle; Environment; Sustainability; Measurement; Metrics; Impact Investing; ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Product; Environmental Sustainability; Measurement and Metrics; Framework; Financial Statements

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

February 2018 (Revised August 2018)
Case

OpenInvest

By: Shawn Cole, Boris Vallée and Nicole Tempest Keller

Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details

Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry

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