Publications
Publications
Show Results For
- All HBS Web
(2,764)
- Faculty Publications (279)
- November 1996 (Revised June 1999)
- Case
Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft
By: Marco Iansiti and Alan D. MacCormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details
- January 1995 (Revised January 1995)
- Case
USAA: Business Process Review for the Great Lakes Region (Abridged)
By: James L. Heskett
Presents the results of a service process analysis of USAA's claims processing activity in its Great Lakes Region. Explores not only issues of redesigning the process but also the organizational implications of various alternatives. View Details
- December 1994
- Case
AB SKA (Sweden)
By: David F. Hawkins, V.G. Narayanan and Robert L. Simons
A senior manager faces three accounting and control decisions related to a new R&D project: to expense or capitalize, how to implement management control over the R&D function, and how to use activity-based cost drivers for product costing. View Details
- spring 1994
- Article
Unilateral Commitments and the Importance of Process in Alliances
By: Ranjay Gulati, Tarun Khanna and Nitin Nohria
How the partners in an alliance view their joint venture can have much to do with its success or failure. Each partner fears that the other will get the larger payoff by acting opportunistically while it cooperates in good faith. The result is that both partners choose... View Details
- November 1992
- Case
Process Control at Polaroid (B)
By: H. Kent Bowen and Steven C. Wheelwright
The plant manager of a film production operation wants to create and implement a new approach to quality within the next 12 months. Issues of personnel (and their roles), production processes (and their control), and quality standards must be addressed. View Details
- December 1991 (Revised October 1998)
- Case
Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991
By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West
Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details
- October 1990 (Revised April 1991)
- Case
RU 486 (A)
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
- 1990
- Chapter
The Changing Agenda for Researchers and Practitioners
By: C. A. Bartlett, Y. Doz and G. Hedlund
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
- Research Summary
(formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets
For the past decade, Dorothy Leonard's research has focused on how companies develop and exploit strategically advantageous knowledge assets. In her 1995 book Wellsprings of Knowledge (HBS Press), she identified and described in depth, activities that create and... View Details
- Forthcoming
- Article
Branch-and-Price for Prescriptive Contagion Analytics
By: Alexandre Jacquillat, Michael Lingzhi Li, Martin Ramé and Kai Wang
Contagion models are ubiquitous in epidemiology, social sciences, engineering, and management. This paper formulates a prescriptive contagion analytics model where a decision maker allocates shared resources across multiple segments of a population, each governed by... View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumer-Brand Relationships and CRM
By: Jill J. Avery
This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands. Using a contracting theory lens supplemented with knowledge of... View Details
- Research Summary
Corporate Restructuring and Business Insolvency: Economic Impact and Best Practices
By: Stuart C. Gilson
Stuart C. Gilson is studying how severe financial distress impacts corporate policies and economic resource allocation. He is also studying how managers can best respond to financial distress in order to preserve and grow value. He is undertaking this research... View Details
- Research Summary
Developing Organizational Capabilities to Compete
By: Michael Beer
Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:
- Capacity of the... View Details
- Research Summary
Experiential Learning and Knowledge Mentors
Dorothy Leonard’s research on innovation and knowledge transfer has always emphasized learning by doing. During the past several years, she has been exploring how organizations can foster faster skills learning. While there are generational differences in... View Details